Jack Henderson

People will never spend £500+ on TikTok shop❌🤷‍♀️ How wrong we were! Last week, we took a leap into the TikTok Shop world with the launch of our their Pre-Owned Luxury category. I'll admit, I was a bit sceptical about shoppers making high-value purchases on TikTok. But guess what? ✅We've doubled our revenue in just the first week of going live. ✅Received overwhelmingly positive feedback from our community. ✅ 1.2m likes and 357k visitors on the live shows. ✅ +145% uplift in site sessions. ✅ 25 hours of live shows over 5 days (and sent our TikTok wizard Ben Gallagher slightly crazy) This success is a testament to the evolving landscape of consumer shopping behaviour. It underscores the importance of staying ahead of e-commerce trends and being open to innovative strategies. A big thank you to TikTok and Ema Robinson for her unwavering support and belief in our brand. Here's to embracing change and driving growth🚀

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As a retail expert, I've seen many UK retailers struggle to stay ahead in the e-commerce game. But, I believe TikTok Shop is about to change that! With TikTok Shop, you can: - Increase brand awareness and reach a younger audience (18-34-year-olds make up 60% of TikTok users!) - Drive website traffic and sales through shoppable content - Stand out from the competition with engaging, short-form videos But, I've also seen retailers make mistakes that cost them sales and credibility. Don't let that be you! Avoid these common mistakes: - Not optimizing your TikTok Shop for mobile (it's a mobile-first platform, folks!) - Not using relevant hashtags and challenges to increase discoverability - Not tracking your analytics to see what's working (and what's not!) Instead, follow these tips to succeed on TikTok Shop: - Use high-quality visuals and videos that showcase your products in a compelling way - Utilize TikTok's Duet feature to collaborate with influencers and creators - Run ads that drive traffic to your TikTok Shop and website Trust me, I've seen it work for my clients! One of my clients, a fashion brand, saw a 25% increase in sales after launching their TikTok Shop. Don't miss out on this opportunity to tap into the TikTok Shop trend! Get started today and watch your sales soar! #TikTokShop #RetailTrends #TikTokShop #TikTokForBusiness #EcommerceTips #RetailTrends #DigitalMarketing #SocialMediaMarketing #OnlineShopping #EcommerceStrategy - #TikTokSales #TikTokShopify #TikTokShoppingApp #TikTokShoppingOnline

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We’re going back to the iconic 2020 Burger King campaign. It showed a 34-day moulding burger. It was to show how “fresh” their products are. We think this is an example of how a piece of reactive content can remain relevant for a long period of time. Compared to recent videos of TikTok account “Naa-Adjeley” who posts video updates to show how long it takes for a McDonald’s burger to mould, for example, one of her experiments looks at a burger that has only started to mould after 4 months. Science aside, even the common narrative that McDonald’s food does not mould was enough for Burger King to build this campaign 4 years ago. The climate? They are both junk food it’s giving better of two evil vibes. In a market where a lot of audiences are more informed and also more health conscious, the irony is they are providing a “fresher” option by highlighting the fact that it moulds. For us this is an example of ensuring you’re appealing to what your client or customer cares about and demonstrating how you are the best option for them! Want to learn more about how you can implement this into your social media strategy? Click here to subscribe to our weekly newsletter: https://bit.ly/4c0N2Lt

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The First 100 days as a new CMO. I enjoyed speaking at Pimento Marketing Spice live event. With the average tenure down to 1.7 years in parts of the UK; you've got to nail the early engagement. Topics discussed: 1. State of the Employment Market for CMOs 2. Changes to the CMO remit 3. Fractional vs Full time 4. Adapting to the New Marketing Landscape 5. Positioning yourself as a CMO for the rebound Great to share the virtual stage with Stephen Knight Robin Grainger Caitlin Thomas Peter Baker #marketing #cmo #growth #headofmarketing

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Your Instagram feed shouldn’t be an overkill of product photography. 🤳 In fact, you can curate your brand’s feed to feel consistent with your branding, while adding value to your audience’s feed. Lucky Saint | B Corp™ is a prime example of this. We’ve been loving their Instagram this year and this is why: 🍻 Lifestyle-centric content: Lucky Saint goes beyond just showcasing their delicious alc-free beer. They share moments, activities, and experiences that their audience can relate to and aspire to. 🍻 Engaging storytelling: Each post feels like part of a chapter in a larger narrative, creating a compelling story that keeps the audience coming back for more. They highlight how their beer fits into their audience’s lifestyle without being overly salesy. 🍻 Focusing on the top-of-funnel: By focusing on lifestyle content, they attract potential customers at the top of the funnel. They create an emotional connection and brand affinity before even introducing the product and its USPs. Lucky Saint’s Instagram is a masterclass in how to build a brand presence that is not only about the product but about creating a world where the product belongs. What brands have you been loving on Instagram? Let us know! If you love a bit of marketing inspiration. Sign up for our newsletter brand-hackers.co/ 🗞️

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We love to see our clients win! → Fastest growing skincare brand in the UK. → Made the Sunday Times Hundred 2024 list. → Only skincare brand to make the cut. I’m revealing the exact strategy we implemented for the brand ⬇️ 1️⃣ Brand Audit - Competitors - Current performance creative - Customer feedback & reviews - Brand tone, personas, positioning This formed the basis for our → Creative strategy → The production of native assets for performance channels 2️⃣ Implemented performance-focused creative strategy and production Began our schedule of content output across: - Segmented high-prod, UGC, and design ads - Segmented personas/angles into each creative type - Developed key concepts with an 80/20 split of data-driven frameworks mixed in with big swings 3️⃣ Results-oriented, USP driven statics The product gave us lots to work with. → Clear USPs → Providing customers with a solution → For transforming their skin and confidence We tested across these angles to produce static concepts. 4️⃣ High-prod founder's story The founder has a powerful origin story, we leaned into this authenticity. → Packaged it up → Into strong, polished assets → That built trust and drove significant ROI Sales is effective storytelling. 5️⃣ Test → learn → iterate → scale Using ad account best practices of: - Consolidated structure (low % in learning) - Isolated creative testing (for clear data and learnings) - High volume of inputs - Leveraging ASC The results? ✅ Consistently driving incremental improvements. ✅ MoM efficient and profitable new customer growth. p.s. Shoutout to Nic Taylor and the team for hitting these milestones!

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Exciting news – our founder Fergus McVey has been invited by Kelly Meng, PhD to give a lecture at Goldsmiths, University of London this coming Monday, 21st October! He will be sharing our experience at LACUNA AGENCY (formerly 7th Sense UK) of helping the world’s most famous luxury brands create products and experiences that keep them at the top of the global want list. During the lecture, he will be laying out the key differences in approach that define the true greats of luxury and sharing insights we’ve gathered from over a decade of delivering valuable insights into the minds of luxury consumers. Find out more of our findings in the coming weeks – or see if you can sneak into Goldsmith’s on Monday night...! #Luxury #Insight #MarketResearch #Branding #MRX #UOL

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Social Spotlight: Sisters and Seekers In today's fast-paced world of social media, it's essential for brands to carve out their own space amidst the noise. We think UK-based clothing brand "Sisters and Seekers" are doing fantastic on socials with their unique, relatable and engaging content. Anna Corkill, their social media manager, has been smashing it! Here's why: 🛍️ Crafting a Distinct Identity - Sisters and Seekers boasts a consistent brand aesthetic that sets them apart from the rest, earning them recognition. 🛍️ Visual Storytelling - Their engaging content speaks volumes, drawing audiences in and keeping them entertained and coming back for more. 🛍️ Fostering Community Bonds - Building a tight-knit community lies at the heart of Sisters and Seekers' social media strategy, fostering connections that extend beyond purchasing behaviour. 🛍️ Embracing Authenticity - With transparent communication and genuine interactions, Sisters and Seekers builds trust and loyalty among their followers. 🛍️ Diverse Content Strategy - From unique and engaging content, Sisters and Seekers ensures their content remains fresh, relatable and in tune with their consumers by clearly listening to their community and who is engaging with their brand. #socialmedia #socialmediamarketing #digitalcreativeagency #agencyedinburgh

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ASOS.com is shaking things up with a whopping £30m investment in brand building! 💼 Say goodbye to the old and hello to the new with the exciting 'Asos Your Way' campaign! 🚀 This multi-channel initiative is set to redefine how ASOS connects with their audience, embracing guerrilla marketing, influencer collaborations, and a social media blitz! 💥 "We're stepping away from the allure of performance marketing to focus on building lasting relationships and unforgettable experiences. 🌈 Despite anticipated sales dips, we're confident in our journey towards profitability by 2025!" 💰 Take a read below ✨ #brand #marketing #tracksuit 🛍️💃

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More and more people are launching businesses as an influencers. It can be very lucrative but there are lots of legal pitfalls too. Read our free guide to setting up as an influencer to find out more https://lnkd.in/etUtdhbH #Influencers #InfluencerMarketing #SocialMedia

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My first ever webinar is coming up on Thursday and I'm looking forward to it (although, also slightly nervous!) 💜 I love talking about all things content, so please come along if you want to learn more about the art of repurposing and how it can help you save time and money, while boosting your reach and engagement. Register here: https://lnkd.in/ezdVwSMs #Webinar #ContentWebinar #ContentRepurposing #ContentMarketing

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This report is packed with valuable data to help you refine your checkout strategies I hope you enjoy the read! 😊 https://lnkd.in/djQ_mBH7

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Why Your Brand Needs a Value Proposition? (And How to Create One) In today's crowded market, differentiating your brand is crucial for success. 📌That's where a value proposition comes in A Clear statement that communicates your brand's unique benefits and value to customers. 📌Why is a value proposition so important? - 85% of companies with a strong value proposition experience significant revenue growth. - A clear value proposition helps you stand out from the competition and attract loyal customers. 📌How to create a compelling value proposition 1) Research your target audience: Understand their needs, pain points, and goals. 2) Analyze your competitors: Identify gaps in the market and areas for differentiation. 3) Define your unique benefits: Clearly articulate your brand's value and what sets you apart. 4) Craft a concise statement*: Distill your value proposition into a simple, memorable sentence. At Blaze Creative, we empower small businesses to shine online with our affordable, expert website design services. Take the first step towards differentiating your brand! Contact us to schedule a consultation and discover your unique value proposition. Visit Our Website!! and let's get Started! www.blazecreative.co.uk #valueproposition #branddifferentiation #marketingstrategy #smallbusiness #branding

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So, what is Raze Impact? We’ve split Raze into two - Raze London and Raze Impact - so that both people and brands can be represented fairly in what we do. Raze Impact is on the side of brands. It’s a community of changemakers, joining forces and succeeding with the help of people. Impact is a central theme of Raze. Our ads are more than just a message on a wall - they’re a force for good. But to us, impact is about more than our ads. It’s in the DNA of the brands we work with - together, with people - to make the world better.

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Partnership Announcement: Amplify + Problem Child We're thrilled to announce Amplify's partnership with Problem Child, a new, female-founded consultancy co-created by former Frasers Group CMO Beckie Stanion. Problem Child is set to tackle the briefs that brands struggle to solve – and the ones they haven’t even thought of yet. With a majority stake, Amplify will be supporting this special projects collective, which brings unmatched expertise in re-energizing brands, planning disruptive launches, and unlocking challenging audiences. Problem Child’s founders, Beckie Stanion and Carmen Grace Walker, have led iconic projects for global brands like Beyoncé x FLANNELS, NFL, UEFA  and more. Their collective experience and talent-driven approach will transform creative strategies for brands. While both agencies will operate independently, we'll collaborate on projects that require both Problem Child's agility and Amplify's scale – an approach tailored to deliver unique solutions for the toughest challenges. This partnership not only strengthens Amplify’s collective of audience-first agencies, joining youth specialists Seed and business experts Wonder, but also allows us to expand our offering of end-to-end solutions to clients worldwide. Welcome, Problem Child! Thank you to Campaign UK for covering the news. Link in the comments. #CreativeInnovation | #Marketing | #Amplify | #ProblemChild | #BrandTransformation | #Partnership

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Last week, I was blown away by this UGC ad concept… And honestly, this can actually increase your ROI to 3x-5x → FaceTime With Yourself It makes you stop and think, and it's super relatable because it's real people having chats with themselves. Plus, it taps into the trend of people sharing their own content online. So, it doesn’t look like an ad, and makes it a way for brands to connect with people in a genuine way. Will you use this concept? Tell me in the comments. ------ 👋 I am Harshvardhan Ruia from Studio APS. If you are a brand with sufficient resources to allocate at least ₹5 lakhs per month for online ads, then you should visit my profile and book a free strategy call. 🔥 We are an eCommerce growth agency 🤑 Worked with 100+ brands 🚀 We help D2C brands scale to 6-7 figures profitably with paid advertising, creative strategy, branding, SEO, SMM & CRO strategies #ecommerce #marketing #smm

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