Charlie Vickery’s Post

Imagine asking ChatGPT question—and instead of a helpful reply, you get something sprinkled with ads. 🚨 This isn’t a hypothetical. Perplexity is already experimenting with ads in their responses. While this might align with their monetization goals, it raises important questions about trust, transparency, and user experience. This is yet another urgent reason why we need to push for and incentivize open-source AI models. The stakes are high: 👉 Do we want AI that serves users or AI that serves advertisers? What’s your take on this? 👇

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Let me hit you with a mind-blowing experiment I just ran. I took the top AI language models out there - ChatGPT, Google's Gemini, and the newly upgraded Claude from Anthropic - and put them through their paces on generating human-like content. The results? Simply insane. I'm talking prompts, specific instructions, the whole nine yards to push these AI assistants to their limits. And let me tell you, Claude completely blew me away. With some careful prompting, that incredible machine was churning out content that looked 99% human-written according to an AI detection tool. I'm not kidding! We're entering a whole new era where AI can craft amazingly natural language almost indistinguishable from us humans. It's both exciting and maybe a little scary, right? Should we be leaning on these language models for our writing and content creation? I dove deep into the rabbit hole testing out all the tricks and tactics. Buckle up, because I'm laying out all the juicy details on my wild ride with Claude and the others in a new post. If you're even a little intrigued about the future of AI-generated content, you won't want to miss this. Let's go and read the below post for more 👇 https://lnkd.in/dw8fVYRy

I’ve been asked by many what the impact of ChatGPT search means for their business. I vividly remember when Generative AI was in its infancy and trying to explain to leadership at We Love Pets how it would revolutionise marketing strategies with moments of laughter and disbelief saying naaah. The shift was evident: competitors could easily replicate content by simple methods such as transcribing popular YouTube or social media videos, analysing engagement, and repurposing it. But beyond that, the way customers searched for local services, like dog walkers, was about to transform. Now, with GPT entering the search space, it’s undeniable that local business searches are set for another major evolution—just as we left phone books to gather dust or prop up furniture. What excites me most is that with tools like GPT, Copilot, and the growing adoption of smart speakers, we could see a shift in Google’s market share. This change has the potential to empower consumers, realigning search engines with their original purpose: delivering what users truly seek, rather than prioritising content monetised through an ad-driven model. #ai #search #innovation #localbusiness

🤖 𝗪𝗵𝗮𝘁 𝗗𝗼𝗲𝘀 𝗔𝗜 𝗦𝗮𝘆 𝗔𝗯𝗼𝘂𝘁 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱? I got curious and asked ChatGPT about neuroflash. 🧠 It knew exactly what we stand for—neuromarketing-based content impact prediction. Flux.1 even got the font close to perfect (see image). With AI-driven search platforms like Perplexity.ai, Google’s Search AI, and SearchGPT gaining ground, your brand’s reputation is increasingly shaped by these models. 𝗖𝗼𝗻𝗰𝗲𝗿𝗻𝗲𝗱 𝗮𝗯𝗼𝘂𝘁 𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝘀 𝗯𝗲𝗶𝗻𝗴 𝗿𝗲𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗲𝗱? 😬 Here’s the thing: AI models learn about your brand by consuming massive amounts of content. Thereby, learning a representation of your brand, *which* can be influenced—for better or worse. So, have my queries influenced the model's understanding of neuroflash? 🤔 Possibly. Can content be optimized to improve a brand’s AI representation? ✅ Absolutely. The takeaway? Good content marketing is still your best tool. If your brand consistently appears in the right context, AI will learn the right things. 🎯 👉 𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗰𝗵𝗲𝗰𝗸𝗲𝗱 𝘄𝗵𝗮𝘁 𝗔𝗜 𝘀𝗮𝘆𝘀 𝗮𝗯𝗼𝘂𝘁 𝘆𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱? What did you find, and where do you think it comes from?

AI is transforming the marketing landscape, content creation, search optimisation, and customer experiences. Businesses must adapt to these advancements, leveraging AI-powered tools like ChatGPT and SearchGPT to drive efficiency, personalisation, and strategic capabilities. Poll: Are you currently using AI-powered tools in your marketing strategy? A) Yes, we're fully embracing AI B) We're exploring AI but haven't implemented it yet C) No, we're hesitant about using AI in marketing D) I'm not sure For more information, click here: https://lnkd.in/eufU3fu2 #NeedToKnow #AI #MarketingTrends #MarketingStrategy

Generative AI is shaking up the world of marketing, according to experts interviewed by VentureBeat. With tools like ChatGPT, there's been a flurry of development in AI applications for tasks like writing and content creation. It's not just about tools; it's changing the very role of marketers. This shift is seen as a big deal, offering new opportunities and challenges for an industry already used to fast changes. Marketing has shifted from being all about creativity to being data-focused, and AI could free up marketers from boring tasks to focus on being creative. But this change won't happen overnight, and there are concerns about using AI responsibly and ethically to avoid getting in trouble. To learn more about “For marketers, generative AI changed everything in 2023”, read more: https://bit.ly/3VgOqDO

#BrightonSEO w/ Charlotte Blackmore was a blast! Lots of great talks throughout. Here are some quick key takeaways: - Forget about the OG ’10 blue links’: The SERPs are constantly changing, which is why you should never only look at rank trackers. Only looking at positional improvements/declines won’t tell you the full story, so always consider SERP features, pixels & visual rank, and the overall shape of the SERP. - AI, AI, and More AI: AI is great for streamlining SEO processes, however don’t rely too much on AI to do ALL the heavy lifting. This can ultimately lead to a drop in quality, particularly when it comes to content. - Content Led By Conversion: Before writing a piece of content, understand the conversion process someone goes through first. This can help you optimise your content to help lower bounce rate, and encourage users through the funnel. To help streamline your conversion research, you can brainstorm this using ChatGPT. #searchengineoptimisation #searchenginemarketing #eastsideco #ai #content

Crush META ads with AI. Here’s how: 1. Use ChatGPT to give you new ad ideas from real customer complaints from reviews. Just copy 30-50 customer reviews from your own store and from your competitors. Then, tell GPT to give you the top 3 complaints. Now you have 3 new pain-points to center your ads around. 2. Take your winning ad copy and text hooks and ask GPT to tell you the top 3 commonalities so that you can iterate with actual data.  3. Use GPT to uncover deep insights about your ICP so that you can make stronger ads and higher converting landers. You can give GPT data about your buyers and the target buyers in the industry and get it to scrape the web for more details about them so that you can update your ICP and make creatives and ads that resonate more so you can sell more effectively.  Follow for more ways to scale your brand

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