Jack Stanton

In an era where online presence is crucial for business success, understanding the significance of Search Engine Optimization (SEO) cannot be overstated. Looking for ways to enhance your visibility and branding, build trust and credibility or for a higher return on investment? Reach out to us LOCALiQ_UK winners of SEO Agency of the Year in the UK Agency Awards 2024. #SEO #bevisible #onlinepresence

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I've mentioned the insights from Mark Ellaway and the team at Bigfork Limited before. This report is well worth a butchers. Two takeaways that chimed with me are that '75% of B2B buyers prefer a rep–free sales experience.' and that what buyers really want from a website is information to help them buy!

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☔ It's raining actual rain this summer, but it's also going to be raining glorious SEO tips too, thanks to Freddie Chatt and the Summer of SEO.☔ Delighted to have contributed to the series with some advice on keyword research and understanding your audience's search intent. You can get my tip on day three alongside Corina Burri, Ryan Jones, Carl Hendy, Francesco Baldini, and Andy Chadwick. This is alongside a tonne of guidance from amazing experts in the industry. Starts on 1st August - subscribe here: summerofseo.co

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The algorithm isn't against you (but your boring content might be)... Instagram's top dog Adam Mosseri has once again confirmed that the platform doesn't down rank sponsored posts. I’m sure we’ve all bought the story about how the algorithms on social platforms penalise sponsored content to force brands to spend more on boosting content. My past teams would even factor in up to 50% buffers when predicting average creator views, just to make sure we weren’t over promising performance. But the truth is it isn't the ‘Paid Partnership’ label that's to blame, it's the bland, cookie-cutter content. It’s because brands often feel that to get their value for money, the product has to be front and centre of every partnership - but this actually has the opposite effect. It kills the creativity and entertainment value, the two things that actually drive ROI. Audiences don’t want to be sold to. They want to be entertained. Some tips for improving your sponsored content when working with creators: 📚 Focus on storytelling, not selling 💡 Think brand over product 📝 Skip the script 🗣 Enable the creator to tell your story, in their own way 👨‍🎤 Provide genuine value to the audience. Entertain them!

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Email marketing is one of the most powerful tools in a marketer’s toolkit, but are you making the most of it? Creating campaigns that stand out and convert in the UK market takes strategy, understanding your audience, and some fine-tuned tactics. Here’s a sneak peek of what’s covered in our latest article - How to Create Engaging UK Email Marketing Campaigns That Convert: Audience-Centric Content: Learn how to craft messages that speak to the unique motivations of UK consumers, addressing what matters to them most. Smart Segmentation: Discover ways to divide your audience into meaningful segments for more personalised and effective communications. Effective CTAs (Calls to Action): Make your CTAs pop, guiding readers smoothly to take the next step and driving conversions without seeming “salesy.” Optimisation for Mobile: With more users opening emails on mobile devices, mobile-friendly design is non-negotiable. Testing & Tweaking: Understand the power of A/B testing to refine subject lines, visuals, and messaging, maximising impact with every send. No matter your industry, these insights will help you tap into email marketing’s potential and reach your goals. 🔗 Read the full article here: https://buff.ly/47SYmrr Ready to take your email marketing to the next level? 🚀 #EmailMarketing #DigitalMarketing #UKBusiness #CustomerEngagement #MarketingStrategy #B2BMarketing #RDMarketing #MarketingTips

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This is so interesting (or should I say "Pinteresting?" (source: Matt Navarra via Stacked Marketer) We've been running ads for clients on this platform for 3 years - it's not perfect but does help with brand awareness. We're also about to take our Pinterest Media Buyer Certification at The Social Ads Squad so this news comes at a good time. How have you used Pinterest for your marketing or client's marketing? Has it been effective? Would really love to hear opinions from the marketers out there!

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This year we’ve spent £10M+ on TikTok ads. In Q4 we’ll double that. Get the exact blueprint that we use across the biggest spending accounts in the UK. All proven strategies from working with hundreds of brands. It's not an easy channel to crack, but once you do it can be a game changer for your brand. Feels criminal to reveal it all in one go… But here’s everything you’ll get ⬇️ → 300 + Hook Templates → TikTok SEO → Brand expression and social listening → Content pillars for organic strategy → Linking organic strategy to paid strategy → Content and psychology (FOMO, authenticity, urgency, social proof) → Content formats (UGC, EGC, trends, long form content) → Paid strategy (inside the TikTok ad account, ad types) → Live shopping / TikTok shop / affiliates → Creative reporting → 3 of our winning case studies The Ultimate TikTok Success Blueprint Want it? ✅ Like this post. ✅ Comment “TT ads”. ✅ Make sure you’re following so I can send. 🚨 EDIT: Download here https://shorturl.at/3wN5B. Repost this with your network to share this ecom gold with them as well ♻️

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I know our Dev Team 💻 are brilliant...YOU know their brilliant 😎...but the proof really is in our client reviews ⬇ "The team at Flaunt are a joy to work with. Not only are the websites they develop super responsive but the team members at Flaunt themselves are the most responsive I have ever experienced from working with multiple agencies. Their dedication to delivering great results is second to none and they regularly go above and beyond with other questions and opportunities that may arise. Without doubt the best web agency out there." James Mobbs - Sales & Marketing Director - Victors Restaurants "It was such a pleasure to work with the Flaunt team on this development project. Their industry knowledge meant they aligned perfectly with our team and understood the business objectives. We were regularly updated with the progress of the project, the timeline delivery was spot on every step of the way and any requests were actioned immediately, a genuine pleasure to work, if you’re considering working with Flaunt, just do it, you won’t regret it." Jennifer Stuart - Head of Marketing - Ego Mediterranean Restaurants "From our initial meetings with Flaunt, we were struck by their technical expertise, ability to bring our vision to life, and excellent cultural fit with our team. B2B tech marketing can often feel uninspiring, but our new website is the opposite." Nicola Thomson - Head of Marketing - Oakland | B Corp "Working with the team at Flaunt we were able to map out the process from our guests’ perspective from the very beginning, prioritising their user experience. Jamie and the team at Flaunt supported us along the way, and successfully worked to the quick development timescale we needed from them." Zoe Sarratt - Digital Marketing Manager - Gusto Italian "The guys at Flaunt quickly picked up and ran with our spec with the absolute minimum of fuss. They were easy to speak to and helped us to ensure all the right questions were asked and answered. A painless process throughout. The end result speaks for itself." Steve Harris - Spares Sales & Admin Manager - Ideal Heating Oookay okay, you get the jist! 😏 For a nosy at our case studies and the full quotes from these amazing companies 🏆 visit ➡ https://flauntdigital.com/

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Did you know that optimising your online presence for local searches can directly drive more customers to your store? With more people turning to “near me” searches for products and services, local SEO is essential for connecting with nearby customers ready to buy. Here’s how Local SEO can support your business: ✅ Boosts Visibility – Be the first business customers see when searching for services in your area. ✅ Drives Foot Traffic – Turn online searches into in-store visits and real sales. ✅ Builds Trust – Showcase your business through reviews, local listings, and accurate information. At Less Ordinary Marketing, we specialise in helping local businesses like yours thrive with tailored Local SEO strategies. From optimising your Google Business Profile to managing reviews and creating location-based content, we can help you stand out and grow your customer base. Ready to see more sales walk through your door? Let’s chat about how we can support your goals! https://lnkd.in/eKZSJrek #LocalSEO #GrowLocal #BusinessGrowth #SEOExperts #SupportLocalBusiness

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Find out how our PPC team absolutely smashed results in their first month with The Fragrance World. 👇 1. Audit account 2. Identify areas of wasted ad spend 3. Restructure account to optimise target audiences 4. Build campaign calendar 5. Take advantage of themed campaigns 6. Watch the results roll in 🚀 (and continue to optimise obvs). Shout out to Mustafa Unlucan for the hard work and Louise Riding for the vid. 🔥 #ppc #digitalmarketingagency #blazemedia #googleads

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Successful campaigns need good briefs. That's as true for working with #contentcreators and influencers as it is for any campaign. We pride ourselves on our briefing process so were very happy when Head of Delivery was asked by The Drum to give some tips along with other #influencermarketing experts. https://lnkd.in/g_-d_FYB Thanks to the Influencer Marketing Trade Body for helping to set it up. #creatormarketing #gaming #agency #gamingagency #gamesindustry #influencer #briefing

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5 things you should know about Revenue Per Head for Agencies. - It’s a bespoke target 🎯 It needs to be calculated for each individual agency; never adopt a generic target. - Once you’ve got your RPH target then cross check against your ratecard and utilisation targets. It needs to be achievable at a sustainable utilisation - It’s an overall target and will take into account count all headcount (permanent and freelance) whether they fee earning or not. - I would work out a revenue target for fee earners (rate x utilisation x days). This will help with recruitment. - it’s main use is to check on progress. A more immediate guide to profitability is the ratio of people costs to revenue. But RPH can track progress on how successful we have been on selling, pricing and delivery. Want to check on your Revenue Per Head and what it says about your Agency? Always happy to talk.

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Out of Home advertising is proving to be the perfect balance between reach and retail, even as first-party data and precision targeting dominate the conversation.⚖️ At the recent Retail Media Summit UK, Colin Horan, Clear Channel UK’s Strategic Partner, FMCG, sat down with Cyndi Loza, Senior Editor at Path to Purchase Institute, to discuss the vital role Out of Home plays in today's omnichannel landscape. The full episode is available to view here: https://okt.to/NdLCOk #OOH #RetailMediaSummitUK

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Everyone is talking about Alex Cooper unveiling her new hydration drink Unwell Hydration. But one critical piece of information on this launch seems to be left out of the discussion… She’s doing it with Nestlé I’ve said this many times before and I’ll say it many times more - creators are either going to be brands most valuable partners or biggest competitors in the years to come. Nestle is very smart for getting one of the biggest on their sides now before she ended up releasing this product on her own. If I’m a CMO one of my top priorities for 2025 is figuring out what my company needs to do to be able to launch creator collab products. #influencermarketing #socialmedia #creatoreconomy

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I am running a DMA (Data & Marketing Association) UK Marketing Measurement Masterclass on the 25th October and there are still a few places left. Sign up if you want to.... - Gain a full understanding of how to measure the effectiveness of marketing spend. - Understand which measurement techniques to use and when. - Start your journey in marketing measurement. - Build on your existing marketing skillset, particularly if measurement has been a blind-spot. Link in the comments!

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For a decade, We Are Social has been publishing the Think Forward trend report that provides valuable insights for anyone looking to understand the future of online culture and how brands can effectively engage with their audiences in this new era. This year’s report - Think Forward 2025: The Liveable Web - launches today. Here are the trends shaping how people seek a more balanced and fulfilling online experience with a renewed focus on joy. Primal Renaissance: A return to rawness and authenticity in online self-expression. Low-stakes Social: The rise of wholesome content and a desire for relaxed online spaces. Intentional Consumerism: A shift towards mindful consumption and sustainable spending habits. Modern Mythmaking: The rise of interactive entertainment and audience participation. New Intimacies: The craving for genuine connection and a sense of belonging in the digital world. Sign up to access to the full report : https://lnkd.in/gjEc7YzZ

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