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🔥 As the agency M&A landscape continues to heat up this year, navigating the complexities of buying or selling an agency demands more than just market knowledge—it requires deep strategic insight and expert guidance. 🧭 We recently hosted Exit Tales: Unscripted. Unfiltered. Unveiled, an exclusive event in London that peeled back the curtain on the world of agency M&A. Imagine an insightful morning filled with: 📚 Real stories: Seasoned agency owners shared their journeys of building and successfully exiting thriving businesses. 🔍 Expert insights: Accomplished acquirers revealed the secrets they look for in an agency and the red flags that can sink a deal. Whether you're considering an exit, an acquisition, or simply curious about agency M&A, check out the key takeaways on the link below! 🌐 https://lnkd.in/dKxcB24f Nick Throp Will Critchlow Stephen Firth Maira Genovese Oliver Yonchev Chloe Leech Luke Bristow #AgencyM&A #ExitStrategy #EmpireBuilding

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⚪Me Over We. ⚪Inside Out. ⚪Societal tilts selfward. Weber Shandwick's CSO Gen Kobayashi shares the key themes from Weber Shandwick's “What We Value” study Wave 1 and what they mean for brands. Read Here: https://lnkd.in/eNKWKRrD #webershandwick #whatwevalue #barbie #mattel #brandguidelines #brandstudy #customerstudy

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Did you know that effective client media management can increase your agency ROI by up to 25%? 👀 Our brand new guide is packed with insights that will help YOU do more with less. Grab your copy below 👇

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LinkedIn's APAC head of content solutions Daniel Hochuli unpacks in the #FinancialMarketer fascinating research from LinkedIn's The B2B Institute and Bain & Company showing powerful "hidden buyers" have emerged in #B2BMarketing. The research shows brand building is needed to influence hidden buyers as they're 70% more likely to reject a deal if the vendor is not well known to them. Read Daniel Hochuli's #IndustryVoice opinion piece in the FinancialMarketer. https://lnkd.in/gdj6Qjf6

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🌍 Sustainability isn’t a choice—it’s a responsibility. With Red Impact, we’re stepping up our commitment to sustainability and ESG. It’s not about ticking boxes; it’s about creating lasting, meaningful change for both brands and society. Launched at La Conférence Bleue in partnership with the French Chamber of Commerce and Industry in the Philippines, we're joining forces with leaders to turn ideas into IMPACT, proving that real progress is within reach. This is only the beginning. 🌱 HAVAS Red AU Havas Red UK HAVAS Red US HAVAS Red ME PR Pundit Havas Red HAVAS Ortega Jos Ortega Jeuls Hermosisima Kate B. Jookie Radoc Anica Borromeo Dayniel Garcia Jeremiah Nataba #sustainability #ESG

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Want to include more video content in your social media strategy, but not sure how? Hear social media expert Will Francis top tips on how you can create simple face-to-camera videos to captivate and engage your audience on TikTok and Instagram 🎥 Join the Social Media Summit on Thursday 21 November where you can learn all this and more, including leveraging AI and utilising paid ads effectively to transform your social media campaigns 🚀 🔗 Click the link to secure your place: https://bit.ly/3YLa3fF #TheCatererSummits #SocialMediaStrategy #Marketing #Video

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Global brands crave consistency, but a one-size-fits-all approach rarely works in PR. To truly engage with diverse audiences across different regions, it’s essential to tailor your strategy to local nuance and news cycles. Find out how we bring global strategies to life across local markets: https://lnkd.in/evsW5Hpy #PublicRelations #GlobalPR #Localise

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In our recent content series, we unpacked how thought leadership helps marketers and brands engage business audience with credible, research-backed insights amid scepticism towards ESG an superficial sustainability efforts. But how do you position yourself as a voice in the space, while avoiding green backlash? Our editors from our Climate and Natural Capital desk take a deep dive into the subject: https://lnkd.in/eKnJq6TN

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70-90% of M&A deals fail! New research from Ogilvy Consulting & NewtonX reveals why, and how #brand strategy can make all the difference. Download the report: https://okt.to/fhj9cV #MandA #BrandStrategy

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📢 Marketing Icon 📢 Our guest for this week is Rory Sutherland, Vice Chairman of Ogilvy UK 💼 Ogilvy UK inspires brands and people to impact the world. Their iconic, culture-changing, value driving ideas have delivered sustained growth for clients since David Ogilvy founded the company in 1948. Ogilvy UK has businesses specialising in Advertising Brand & Content, PR & Influence, Experience, Consulting & Behavioural Science and Health. Each deliver world-class award-winning creative solutions for clients including Coca-Cola, Mondelez, Sainsbury’s, Lloyds Banking Group, F1, The Mayor of London, Sipsmith, and Samsung. They build on a legacy through the Borderless Creativity mantra - operating, innovating, and creating at the intersection of capabilities and talent. It is at this inflection point where the impact and magic lie. They call this borderless creativity. In this episode, Rory joins James Pringle and Hector Mason to discuss: ⤵️ Why brilliant ideas can fail without effective marketing 👀 The concept of “inshittification” 🔑 What you need to unlock to achieve business success Listen Now 🎙️🦄 #founder #ceo #businesstips #podcast #marketingicon #rorysutherland

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Harmful stereotypes of masculinity in ads are harming young men and those around them. At today's Creative Equals RISE conference, the Head of the Unstereotype Alliance, Sara Denby, called on the advertising industry to redress masculinities, to impact brands and help drive positive social change. Here are some ways to get started: ⛔ As creatives and advertisers, reject the expected. Think about the depictions of ALL men in your content. 🗣️ Seek out new ways of showing what success can be - build in progressive and inclusive portrayals ⭐ Ensure inclusive media placements: consider where and how your content shows up. Want to be part of a more progressive advertising industry, and join our mission of a future free from stereotypes? Become a Member of the Alliance and access tools and playbooks for more progressive content. Find out more ➡️ https://lnkd.in/e2H7V2_4

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"Is Social Commerce ever going to really take off in the West?" 🤔 Revolutionising the brand experience for consumers, social commerce is a booming space for brands across Europe and the Americas. What the headlines often don’t say however is how complex the space is, with it requiring considerable strategic thought and a local understanding of consumer trust in social platforms. Wavemaker's Global Head of Direct to Consumer & Social Commerce, Rita Harnett, shares her provocations for brands in NewDigitalAge 👇 https://lnkd.in/dSkuAb7J #socialcommerce #livestreaming #Amazon

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Agency-client value exchange. It’s time to change the game. 🤝 Hannah Kimuyu, Performance MD, sat down with The Media Leader to discuss why the current model doesn’t work for anyone. Moving away from cost-focused procurement processes and embracing performance-based models, brands and agencies can foster more meaningful collaborations. Leading to better work, stronger relationships and greater success for all parties. The dream! Read more about how we're transforming the industry and why it’s needed: https://lnkd.in/eKgxCVHn

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Check out the latest article authored by Damian Radcliffe for Digital Content Next that delves into strategies for cultivating authentic audience engagement and establishing lasting loyalty on the platform.

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Our latest global report from The Weber Shandwick Collective reveals that consumers today prioritise personal values over societal or social ones. Companies need to understand their customers' preferences with unprecedented granularity to stay ahead. Gen Kobayashi, Weber Shandwick’s EMEA Chief Strategy Officer, shares insightful perspectives. Read the full story in The Times: https://bit.ly/3yWx2eH

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