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💫Enhancing Customer Engagement with Direct Mail 💫 Did you know that direct mail can significantly boost customer engagement? 📬 Here are three tips to enhance your direct mail campaigns: ➡️Personalise your messages. ➡️Include a clear call-to-action. ➡️Use high-quality design and materials. www.mailingsdirect.co.uk #marketingmanagers #ceo #marketingmanagers #CustomerEngagement #DirectMail #MarketingTips

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Your Business Podcast 🎙️ Check out the first episode of Your Business Podcast for a fresh take on mastering exhibitions and events. Martin Lewis-Stevenson from Pulse Group Media, Steve Lloyd from Exhibition Mastery Ltd and host Chris Gregg from Horizon Radio are here to share their top strategies and insights to help you shine at Your Business Expo. Here’s what you can expect from the first episode and the key take aways: Preparation is Essential: Steve underlines the importance of coming prepared. Setting clear goals and understanding who you're aiming to attract will help you build a solid base for success. Engage Your Audience: Martin talks about ways to keep your stand visitors engaged, from creating interactive displays to using the latest tech and ensuring your team is well-prepared to make a lasting impression. Distinguish Yourself: Our experts discuss how to stand out in a crowded expo with unique booth designs, striking visuals and compelling selling points that draw people in. Forge Real Connections: Chris focuses on the importance of more than just gathering leads—building genuine relationships with potential and current clients is key. He shares tips on networking effectively and establishing meaningful connections. Marketing: A key point made by both Martin and Steve is that it is imperative that exhibitors invite their existing clients and prospects. This is vital for everyone to do. Existing relationships can be built upon offering products or services that your existing clients weren’t aware of or were sourcing elsewhere. The same clients have opportunities to network and engage with other businesses, maximising opportunities for everyone, building a tighter-knit business community which helps the local economy and is more sustainable. Assess Your Impact: Chris also delves into how to measure the success of your efforts, looking at ROI, conversion rates and how well you're boosting your brand’s visibility. Follow Up Effectively: Lloyd touches on the crucial steps to take after the event, stressing the need for timely and personalised follow-up actions to turn leads into lasting customers. Keep Improving: Finally, they wrap up with the importance of ongoing improvement, using feedback and data to fine-tune your approach for future exhibitions. Arm yourself with these expert insights to make the most of your next event. Tune in to the full episode of Your Business Podcast for an in-depth look at these key strategies. Audio: https://lnkd.in/gTWh_EEG   Video: https://lnkd.in/gpAetiN3 #YourBusinessExpo #Exhibitions #ExhibitionMastery #BusinessTips #PodcastWisdom

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New Royal Mail Incentive for Catalogue Mail 👀 Royal Mail introduced a new incentive for Catalogue Mail in August. Contact the KPM Group Postage Team to find out how you can get up to 22.5% postage credits for extra Catalogue Mail items and 1.5% for planned mailings between September 2024 and January 2025. To qualify, you need to mail more than 100,000 items or 2.5% more than your planned activity, whichever is higher, between 5th September 2023 and 3rd February 2024. 📞📧 Talk to our team today to learn more about this incentive and how we can help with your UK and overseas postage needs. #PrintedMail #Mail #Multichannel #Marketing #DirectMarketing

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New Royal Mail Incentive for Catalogue Mail 👀 Royal Mail introduced a new incentive for Catalogue Mail in August. Contact the KPM Group Postage Team to find out how you can get up to 22.5% postage credits for extra Catalogue Mail items and 1.5% for planned mailings between September 2024 and January 2025. To qualify, you need to mail more than 100,000 items or 2.5% more than your planned activity, whichever is higher, between 5th September 2023 and 3rd February 2024. 📞📧 Talk to our team today to learn more about this incentive and how we can help with your UK and overseas postage needs. #PrintedMail #Mail #Multichannel #Marketing #DirectMarketing

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Selling at trade shows? Interesting online workshop by Invest Fife on how to maximise your investment. Top tips on preparations well before the Exhibition/Trade show day, right through to follow ups on all enquiries after the event. Details below!

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🗞 NEW - The Royal Mail Catalogue Mail Incentive 🗞 In early September, Royal Mail will be launching a new incentive for customers posting Catalogue Mail.   Royal Mail's Marketreach research and report, written in collaboration with Retail Week, reveals that catalogues can convert browsers into buyers, with 55% making a purchase after seeing something in a catalogue. We are currently waiting for the full details on this incentive, but here's what we know so far....   1. Under the new incentive, participants posting Catalogue Mail across September 2024 to January 2025 can benefit from retrospective postage credits of up to 22.5% for incremental volumes and 1.5% for planned volume.   2. To qualify, mailings must include either a minimum of 100,000 incremental Catalogue Mail items, or 2.5% of the planned catalogues, whichever is the greater. 3. The last posting date to qualify for this incentive will be 1 February 2025. Customers must submit their applications for this incentive by 6 January 2025 at the latest.   Keep your eye out on our Linkedin for more details 👀

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What do power tools and make up brushes have in common? I saw a post from someone the other day (I can't recall who but please do tag if you know!) about how when they buy new power tools, the most important factor in that purchasing decision is that it matches their other power tools. So, if they already have a yellow DeWalt cordless drill, they're not going to buy a green Ryobi cordless sander, as it wouldn't match their current tools. It got me thinking. How many other products do we purchase based on factors that are completely outside of the brand's control? Instances when no matter how good the marketing, the brand simply couldn't change the consumer's mind? I remember around 10-15 years ago I would only buy Real Techniques make up brushes. Were there other brands with a greater product range? Probably. Were there options that better suited my amateur make up skills? I imagine so. Were there more affordable alternatives? Absolutely. However, at that time it was important to me that my make up brushes matched so none of the above, or any other marketing messaging, was going to make me purchase from another brand (not sure if this is just a me thing 🤣) It wasn't necessarily that I thought they were the best or cheapest or anything else, they were a brand created by a YouTuber I watched. (Anyone else remember Sam and Nicola Chapman/Pixiwoo?) If I'd purchased my first brushes from another brand, I probably would have stayed loyal to them for years in order to maintain my collection. It served as a reminder to me that as marketers, we absolutely cannot control everything. No matter how great a product, campaign or offer is, there are lots of factors influencing purchasing decisions that are simply beyond our control. What brands or products do you collect? #Marketing #BrandLoyalty

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🌟 In a world filled with digital noise, print campaigns still have the power to make a lasting impact! 📖✍️ Discover how top UK brands have used print to elevate their marketing game and achieve real success. Want to know what made these campaigns stand out? Click the link below to read more! 👇  https://lnkd.in/e5brbgVR #PrintMarketing #Branding #UKBusiness #SuccessStories

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Are You Choosing the Right Print Formats for Modern Business? Choosing print formats designed for past business models can hinder your brand's impact. Many businesses stick with traditional print formats, not realising how modern options can boost engagement. 👉 Contact us and explore contemporary formats that enhance brand visibility and fit seamlessly with today’s strategies. Let’s help you choose the right one! #PrintSolutions #BrandVisibility #SignageSolutions #PrintInnovation #VisualBranding #BusinessPrinting #MarketingMaterials #EventBranding #CorporateBranding #LargeFormatPrinting #CustomSignage #BrandActivation #PrintAndSignage #DesignToPrint #CreativePrinting #YourBrandEverywhere #PrintMarketing #DigitalAndPrint #SouthAfricaPrint #ElevateYourBrand

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4 reasons why an exhibition stand should be part of your marketing strategy Countless exhibitions and trade shows happen in the UK each year, and there’s one for almost every type of business. Attending an exhibition with an eye-catching exhibition stand is a smart move and can accelerate your marketing strategy - 1. It will fast-track your connection with customers 2. It will help you stand out among the competition 3. You can tick many marketing boxes in one hit 4. You can gather valuable customer data So, if you’re thinking about whether you should invest in one, this article will explain precisely why an exhibition stand should be integral to your marketing strategy - https://lnkd.in/ePTVU__v #eventprofs #tradeshows #exhibitions #exhibitionstands #marketingstrategy #businessdevelopment

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Immediate and Direct Communication! SMS messages are delivered instantly, allowing your customers or colleagues to receive important information quickly. See how we can help, get in touch! #SMSmarketing #SMS #TextMessaging #UKbusiness

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Managing multiple marketing projects can be overwhelming 🤯 But look no further when it comes to gaining more skills and tools to have at your disposal… The Fabric platform offers personalised 1-1 coaching with a dedicated expert marketing practitioner, to support meeting goals and overcoming challenges. Download the brochure today 👋🏼 https://lnkd.in/eGHi48PF #MarketingMeme #LeadershipMoments #RiseToTheChallenge

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𝐄𝐯𝐞𝐧𝐭𝐬 𝐚𝐫𝐞 𝐚 𝐰𝐚𝐬𝐭𝐞 𝐨𝐟 𝐦𝐨𝐧𝐞𝐲... →They're expensive. → They require a lot of resource, for very little return. → There’s little value in spending marketing budgets on in-person customer touch points. → Exhibitions have no impact on wider business objectives. … 𝑌𝑢𝑝. 𝑇ℎ𝑒𝑠𝑒 𝑎𝑟𝑒 𝑗𝑢𝑠𝑡 𝑠𝑜𝑚𝑒 𝑜𝑓 𝑡ℎ𝑒 𝑟𝑒𝑠𝑝𝑜𝑛𝑠𝑒𝑠 𝑤𝑒’𝑣𝑒 ℎ𝑎𝑑 𝑤ℎ𝑒𝑛 𝑑𝑖𝑠𝑐𝑢𝑠𝑠𝑖𝑛𝑔 ℎ𝑜𝑤 𝑡𝑜 𝑑𝑒𝑙𝑖𝑣𝑒𝑟 𝑅𝑂𝐼 𝑡ℎ𝑟𝑜𝑢𝑔ℎ 𝑏𝑟𝑎𝑛𝑑 𝑠𝑡𝑟𝑎𝑡𝑒𝑔𝑦, 𝑝𝑎𝑟𝑡𝑛𝑒𝑟𝑠ℎ𝑖𝑝𝑠, 𝑎𝑛𝑑 𝑒𝑥𝑝𝑒𝑟𝑖𝑒𝑛𝑐𝑒𝑠. --------------------------------------------------- Now, WE know that experiential is a critical component for successful brand repositioning. It's back to basics with face to face engagement for brand and product. But we also know from our research, that it’s a polarising channel. 𝐒𝐨, 𝐰𝐡𝐚𝐭’𝐬 𝐭𝐡𝐞 𝐭𝐢𝐩𝐩𝐢𝐧𝐠 𝐩𝐨𝐢𝐧𝐭? Today, every marketer is laser focused on ROI. So let us explain why investing in your experiential strategy, alongside your brand is not only worth considering, but necessary. --------------------------------------------------- If we think in terms of the marketing funnel - the top - awareness level - where potential customers are introduced to your brand, has always been a showcase for experiences. Think of companies sponsoring stadiums, and building an association with the fans that congregate there? --------------------------------------------------- As customers journey down the funnel, engagement only grows deeper. Experiences aren't just about getting noticed; they're about making connections that lead to real action. 𝐖𝐚𝐧𝐭 𝐑𝐎𝐈? Well we can measure this - through engaged minutes, social shares, perception of brand through NPS. Genuine quantifiable data. --------------------------------------------------- However, reach shouldn’t be the only consideration here, Surely it’s the quality of that reach that’s important. When people can actively experiment for themselves, this triggers key psychological processes that deepen the association with a product. This is where you change minds, so those who are on the fence - or - are just brand aware - now move into active consideration. --------------------------------------------------- Crafting experiences are like telling a good story – they surprise, entertain, and leave you with something to remember. Those emotional highs? They're not just fluff; they're the stuff that turns customers into fans and drive sales. It's that day old adage of turning prospects into customers and customers into advocates. ... If you think events are expensive, not evolving your strategy to including brand experiences, could prove even more costly in the long term. --------------------------------------------------- Tonic&Co | A refreshingly different marketing agency. Crafting experiences, driving results. 💡 Stay informed ➕ Hit Follow 🔔 Get notified 💬 Comment 👍 Like it? Let us know. ☎️ Book a call

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Investing in bespoke signage could be a game changer for your business, and in our latest blog post we explain why. 📝 From strengthening your brand identity to offering fuss-free journeys, at MJ Signs we welcome the opportunity to work with forward-thinking businesses and bold CEO's who are ready to revolutionise their signage and wayfinding experience. 💫 If you'd like to find out more about the powerful and transformational benefits of effective signage, click on the link below or visit the blog page on our website! 🔗 #Blog #BespokeSignage #Wayfinding #Transformational #MJSigns #Signage

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