Content Marketing: ROI
With Velera Wilson
Liked by 579 users
Duration: 46m
Skill level: Intermediate
Released: 11/4/2020
Course details
Today, it's widely understood that content marketing is incredibly valuable—but the challenge is often figuring out if your content marketing efforts actually worked. In this course, learn how to establish goals and metrics for content marketing, calculate ROI, develop assets to drive results, and effectively report campaign progress to stakeholders. Instructor Velera Wilson explains how to collaborate with stakeholders to decide on common marketing goals, as well as determine the right metrics to measure. Velera then shares an ROI formula for calculating the return on your content marketing tactics. Plus, learn how to identify what content types best support your desired results, leverage different tools to track and evaluate your campaign, determine which variables to adjust to optimize performance, and more.
Skills you’ll gain
Meet the instructor
Learner reviews
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Ahmed Qubaisy
Ahmed Qubaisy
Commercial Buying Director at Nice One | Strategic Supplier Partnerships & Cross-Functional Collaboration | Ethical Supply Chain & Sustainability…
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Shishir Rattan
Shishir Rattan
Passionate Agile Practitioner | Author of 'My little Book on SCRUM' | I will help YOU reach your Goals with my expertise in Agile | email me…
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Contents
What’s included
- Test your knowledge 4 quizzes
- Learn on the go Access on tablet and phone
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