Hannah Jermy

Wondering if AI-generated content is right for your SEO strategy? 💭 Our guide breaks down the benefits and drawbacks, helping you make informed decisions for your online presence. Dive in now! 👉 https://lnkd.in/e9x3ZEur #AI #SEO #ContentStrategy

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So much confusion about why you need an ABM Value Proposition. Here's why. 👇 An ABM Value Proposition is not: What you tell the WHOLE market about 'why you'. It's what you tell a SPECIFIC set of accounts 'why you'. Agency CMO, Declan Mulkeen shines some light on this very subject in a recent chat with Dots Oyebolu. Head to the comments to learn more about ABM Value Propositions and what 'good' ABM looks like. -------------- Follow strategicabm | Account-based Marketing Agency for daily ABM insights, strategies, and fresh ideas.

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Pipeline360's Simon Roberts shares his thoughts with Performance Marketing World for their Performance Marketing Roadmap Report. Purchase your copy of the report below to find out what's in the ultimate ‘Roadmap’ to help marketers equip themselves with the right tools, skills and techniques to succeed in the year ahead, including thoughts from Simon. https://lnkd.in/e6vCzBBV #b2bmarketing #demandgeneration #Olympics

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The HubSpot Adoption Gap is real—and it’s holding your clients back from realising their full potential with HubSpot. In today’s post, we cover the most common pitfalls businesses face when trying to close the HubSpot Adoption Gap—and how you, as a HubSpot partner, can help them avoid these traps. From leadership buy-in to customisation, training, and data hygiene, we lay out the strategies that will transform your clients’ use of HubSpot. Read the full article here https://hubs.la/Q02QLcp00 #CustomerSuccess #HubSpotPartner #HubSpotAdoptionGap

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This Thursday, our very own Barry Richards will show us how ABM marketers can do more with less at Sphere Forum's 'Tackling the Hard Stuff' event 💪 In a B2B landscape where ABM and demand teams must do better with fewer resources than years past, winning with ABM requires a clear and thought-out strategy. Luckily, as Global Strategy Director, Barry knows a thing or two about crafting top-performing ABM programmes. Join him at The OXO Tower for a day-long event aimed at helping B2B marketers plan for success in 2025 and learn: 💡 Where to focus your efforts when pulling together an ABM programme 💡 How to ensure your programme is a best fit for your objectives 💡 How to simplify the traditional ABM pyramid in a way that suits you 💡 What key questions to ask yourself when planning your marketing for the next 12 months Catch his 'Winning with ABM in 2025' session by registering to attend below 👇 https://lnkd.in/eaYXvgcc #TransmissionB2B #ABM #ABMStrategy

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4 steps to automatically update old HubSpot contacts 🧡 22.5% of contact data goes stale each year, on average Why? Well, contacts get promoted into new roles, have a career change or move to a new company. So your CRM data gradually becomes more and more inaccurate... These 4 steps will help ensure all of the contact data and information in your HubSpot CRM is as accurate as possible No manual updates needed! Swipe away 👇🏼 Try the integration for free: https://lnkd.in/eT-tCCqk #salestools #salestips #hubspot

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Benchmarking email performance: 4 ways to use A/B testing • Headline: Capture attention with compelling headlines to ensure further reading. • Call-to-Action (CTA): Optimise your CTA’s wording, colour, and shape for better conversion rates. • Multimedia Content: Use videos, audio, and images alongside SEO-optimised text for wider reach; consider A/B testing to find the most effective format. • Subject Line: Create subject lines carefully to boost open rates; personalisation and conveying urgency can increase opens by 22.2% and 22%, respectively. Email data providers like More Than Words can help you to further increase the performance of your marketing emails. Find out how here: https://lnkd.in/eRtG7qSX

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Are you seeing CPC peaks in your Smart Bidding campaigns that are making you nervous?🫣 Enter: Portfolio Bidding🎯 Discover how Portfolio Bidding with max CPCs can help you control costs and reduce wasted spend. In our latest blog, Mel explains the ins and outs and provides some useful tips to get you started.📈 🔗Check out full blog in link in comments below!👇 📩Need help optimising your bids? Get in touch with us today! #ppc #smartbidding #digitalmarketing #paidsearch #marketingtips #googleads #google #portfoliobidding #biddingstrategies #google Google Ads

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What’s the most stressful part of an email marketer’s job? 🤔 From ensuring your emails look perfect across all platforms to grappling with complex technical setups, the challenges can add up fast! Liesbet and Martin shared their thoughts—do you agree? At Stronde for Email, we’re here to simplify it all. Say goodbye to stressful email creation and hello to streamlined workflows.  Visit our website to learn how 👉 strondeforemail.com #EmailMarketing #Challenges #Strss #EmailCreation #StrondeForEmail 

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Are your content efforts aligned with your business goals? Perfect your content marketing strategy with our step-by-step guide and download our free Content Calendar Template to create a targeted plan that delivers results. Click to Read https://lnkd.in/eYs6-xEF #B2BMarketing #ContentStrategy #BusinessGrowth

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HubSpot is now the top CRM system for small and medium businesses across the world, with 228,000 total users. In the UK alone, there are currently 7,290 HubSpot customers and it continues to grow, meaning the need for HubSpot experts is higher than ever. We've experienced this first-hand and have worked with businesses up and down the country eager to find the best HubSpot talent for their business. However, we noticed something at Steadman Hub; there wasn't much information on the current HubSpot recruitment market, and the salary market isn't the same across the board for many HubSpot experts we have assisted. So we created the HubSpot Salary Survey! Our aim? to gain more insight and help end-users and experts for future recruitment. Overall, our Salary Survey will: ⭐Provide the most recent market information from those who specialise in HubSpot ⭐Offer end-users and experts insight into the current recruitment market ⭐Help make informed decisions regarding salary when hiring future talent If you would like to be the first to receive and complete our survey, comment 'interested' below. #steadmanhub #hubspotsalarysurvey #hubspotrecruitment

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🚀 Unlock the Power of Buyer Personas in Your Content Marketing Strategy! Understanding your audience is key to effective marketing. Our latest blog delves into the crucial role of buyer personas in shaping a successful content strategy. From creating detailed profiles to leveraging them for personalized email campaigns and targeted content, we’ve got you covered. 📈 Dive in and start transforming your content marketing today. Your audience is waiting! Read more: https://lnkd.in/d2UvdtyE #MarketingPlatform #ContentMarketing #BuyerPersonas #MarketingStrategy #Personalization #DigitalMarketing #CustomerEngagement

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What spark stood out to you at Content Marketing World? Three key themes stood out to the TopRank Marketing team: 1️⃣ SEO had a disruptive year 2️⃣ Content performance is more measurable than in the past 3️⃣There is a consistent love/hate relationship with AI Debbie Friez shares some highlights, with inspiration from R. Ethan Braden,  Ann Handley, Ali Orlando Wert, Bernie Borges, Issa Rae and more! https://lnkd.in/eas4mJ5G What sparks did you find at #CMWorld? Please share in the comments.

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