Gillian Nissim

Are you looking to deliver more personalised marketing experiences for your customers? Here's what our clients are doing to achieve this..... *** Upgrade Your MarTech Stack, Elevate Your Customer Experience!** 🎯 In today’s digital landscape, a well-optimised marketing technology stack is key to delivering personalised customer experiences that resonate. By investing in the latest tools and hiring specialist marketers to fine-tune them, you can: - Enhance Personalisation: Tailor your messaging to meet the unique needs of each customer, boosting engagement and satisfaction. - Drive Better ROI: Efficiently target the right audience with the right message, maximising your marketing spend and driving higher returns. - Stay Competitive: Keep ahead of industry trends by leveraging cutting-edge technologies and expert talent. And when it comes to finding the right people, Bodhi is the Data Driven talent agency that can connect you with top-tier marketers who will elevate your marketing performance to new heights. Ready to see the difference? 🚀 #MarTech #Personalization #ROI #DigitalMarketing #CustomerExperience #BodhiResourcing

4

Agency vs In-House. We hear this a lot from senior creatives considering a move In-house. It’s a tough call. There’s a big draw to both worlds. 💥 World-class (in-house teams) are emerging across Europe and the US—in both product and brand. They’re pushing creative boundaries, offering the freedom you’d expect at an agency, with the added bonus of long-term brand strategy and product influence. Plus the obvious… $￡. Agencies are still where some of the most beautiful, cutting-edge work happens. The variety, the pace, the constant push to break creative limits—why many stay agency-side. Working with top brands, keeping their portfolios fresh! Is the transition straightforward? Not entirely... – OPAL

44

2 Comments

At AFFINITY Group, our new Growth Accelerator positioning isn’t just about driving business success — it’s about sparking a broader conversation at the highest levels. By aligning the vision of CEOs and CMOs, we’re empowering leaders to implement changes that deliver measurable impact and sustainable growth. Ready to see the difference this approach can make for your business? Let’s talk. Have a read of our chat with Mediaweek Australia:  https://lnkd.in/g4vT3Up3 #GrowthAccelerator #PotentialRealised #AFFINITY 

31

The latest #FirstJobFckUps Q&A with Influencer’s Brand Director, Hester Bates, is an absolute must-read for anyone looking to kickstart a career in marketing. Hester shares invaluable insights on how to make a lasting impression and progress rapidly in the industry. Her key advice? Dive in headfirst and embrace every opportunity that comes your way. It's all about getting stuck in and showing your passion and dedication. During our chat, we discovered a mutual pet peeve: CVs that aren't in PDF format 😬 😬 Whilst the vast majority do get sent as PDFs, 25% of the CVs we receive at BrighterBox still come through as Word documents. (An applicant once sent me his CV as a photograph. *And we hired him.) Pro tip 🎩: Always submit your CV as a PDF to ensure it looks polished and professional. Hester’s journey from a first-class degree in History and Politics from Nottingham University to leading brand strategy at a global influencer marketing agency is nothing short of inspiring. She’s a testament to how taking bold steps and staying adaptable can lead to career growth. Don’t miss out on Hester’s practical tips and her fascinating career story. Whether you're a recent graduate or looking to make a career switch, her experiences and advice are incredibly valuable. Check out the full interview now and get inspired! ✌️ & 💛 #FirstJobFckUps #GraduateJobs #MarketingCareers #CareerAdvice * 👀 Jake Bentwood

27

3 Comments

Interesting exploring AI and recruitment at our AI Power Up on Friday. Did you know that nearly half of all job seekers are using AI tools to help with their applications? Read our blog for some of the key points: https://lnkd.in/eUAFEtgx What is your experience with this? Would be great to hear views from recruiters, HR professionals, and hiring managers.

2

1 Comment

ESG & DEI are reshaping the industry. Businesses are now focusing on quality hires, not just filling roles. See further insights here ➡️ Want to learn more? Download our free report: https://lnkd.in/g86rprmz

1

I love this initiative and I think it will make such a difference to the working culture in agencies. It also indicates how well research suppliers and buyers work together. Brilliant. #marketresearch #partnership #worklife

5

Digital PR roles have been a big focus for me this year and whilst working closely with professionals in this sector, I’ve noticed some key trends shaping client expectations: 1️⃣ Data-Driven Innovators Clients are increasingly asking for professionals who can leverage proprietary data to generate headlines, fuel campaigns, and secure high-value links. 2️⃣ Mastery of AI Tools From AI-powered media lists to crafting data-driven insights, expertise in integrating AI into campaigns is in high demand. Clients value efficiency, but they’re not compromising on creativity. 3️⃣ Hyper-Personalised Pitches Gone are the days of generic press releases. Companies want PR specialists who can research and craft pitches tailored to niche audiences and platforms. 4️⃣ Omnichannel Approach PR is no longer limited to traditional media. Teams with expertise in social media trends, influencer marketing, and even podcasts are in demand. The ability to connect across multiple channels is crucial. 5️⃣ Building Purposeful Connections Brands are prioritising PR teams with a deep understanding of purpose-driven campaigns. Whether it's sustainability, social impact, or inclusivity, aligning PR efforts with brand values is now non-negotiable. 6️⃣ Creative Storytelling with ROI Clients want teams that can craft stories capturing attention while delivering measurable outcomes—think quality backlinks, brand mentions, and traffic spikes. 🔍 What Does This Mean for Recruitment? Finding candidates who blend creativity, tech-savviness, and a results-driven mindset is more competitive than ever. But for the right person, opportunities to lead in Digital PR have never been more exciting. 💡 Are you ready to secure top talent for your Digital PR team? Let’s connect to discuss how I can help ➡️ [email protected] 📩 07940548907 ☎️

8

📰 The Future of News: A Two-Tier Media Landscape? A stark warning from parliament.uk: without action, we risk a fractured news ecosystem, with informed citizens on one side and disengaged communities on the other. 💡 “Having informed citizens with a shared understanding of facts isn’t guaranteed—and may not endure.” The UK’s media has defied the odds these past 15 years, with exciting new formats and diverse perspectives. But it’s not all good news… 📉💔 🔎 Trust in journalism is falling 🙈 News avoidance is rising 💸 Revenue streams are drying up 🤖 And AI? It’s shaking up EVERYTHING The risk? A “two-tier” system where some stay informed while others fall into news deserts or questionable online sources. So, what’s next? Tax breaks for local news 🏡, smarter AI policies 🤝, and more innovation💡 could help us steer away from the cliff edge. We are doing our bit at Contribly by trying to innovate the audience engagement side of the news, by getting real people’s voices included and heard in a safe way that social media doesn’t provide. The aim is to build trust and relevance! Let’s keep the news serving everyone, not just the privileged few. 🌍💪 What’s your take on this? Let’s chat! 👇🗣️ https://lnkd.in/enjesFrY

2

After looking at hundreds of job applications today, I can now tell you how to catch out a ChatGPT cover letter. 1. Always addressed to 'The Hiring Manager' 2. Almost always signs off 'Warm regards' 3. A paragraph near the end that starts with 'I am particularly drawn to...' Which has got me thinking about how to value a candidate who uses chatGPT in this way, maybe it shows that they're not really serious about the role, but it also shows that they know how to use tech to be more efficient, which is exactly the skill you need in most modern jobs. #Hiring #DigitalMarketing #Job #SEO

2

SEO insight: Over 50% of keywords used are four words or longer. Tailoring to long-tail searches can be your gateway to better visibility and conversions. #UKBusiness #LongTailStrategy www.ruddledigital.co.uk

1

🌟 We had nearly 100 sign up for this yesterday and fully expect to hit capacity by the end of the week!! Who is the webinar for? Business Owners looking to bring on new business through social media. Senior Marketers looking to reduce their Paid Ad's spend  Entrepreneurs that want to build their brand Anyone who works in Social media There is such an opportunity to gain traction with a well-thought-out Organic Social Media Strategy and we will have one of the best in the game 🌈 Cherie Clonan giving you a step-by-step guide to do so. This is going to be a brilliant masterclass that will be packed full of practical tips to implement straight away that could save you $$$ and build a brand that your customers will love!! Link to register is in the comments ⬇

12

1 Comment