Gerri Campbell Brand Photographer

Is your service-based business getting traffic to your website but not enough enquiries? Here are three pages you can add to your website that may help you convert more enquiries and jobs… 1️⃣ Testimonial page 82% of customers look for customer testimonials before enquiring - make it easy for customers to trust you. 2️⃣ Case study page Make it easier for potential customers to check out the quality of the work and real-life transformations. 3️⃣ FAQs page Answer all key questions to help with customer peace of mind and make the enquiry / buying process a lot easier. _______ These pages may not be the predominant pages that will bring traffic, but they’re beneficial for converting existing traffic. Need help with creating these pages or converting more traffic into actual enquiries and money for your business? We create landing pages starting from £150 + VAT per page. DM if you want to learn more 📧

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I shared a simple email template with a financial advice client this week so he could seek some client testimonials to include in the website content we're working on. Whilst being a highly experienced, successful and long-time advisor he had no published testimonials online. Within a few hours of him sending the email he received almost twenty glowing reviews, and they were lengthy. Comments about his approachable manner, trust in his advice and satisfaction in the outcomes achieved. Plenty for us to work with to create content for his website plus the beginnings of online social proof. His Adviser Ratings went from Silver to Gold in a day and Google rankings will improve thanks to reviews. Client testimonials are an incredibly powerful marketing tool. They build trust, credibility and an emotional connection that's hard to achieve with other marketing initiatives. Plus, they cost next to nothing, just a little time. All you have to do is ask... #clienttestimonials #socialproof #marketingtips #marketingconsultant #marketingforprofessionalservices #marketingforfinancialadvisors

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When potential clients land on your website, what’s the first thing they see… We call this a Hero Section 🚀✨ But is Your Hero Section Doing Its Job? If you are experiencing any of these: ❌ Low enquiry rate ❌ High bounce rates ❌ Poor quality enquiries Then the answer is probably no… However, there are 4 key aspects to include in the Hero section that will have your ideal clients kicking down your door to instruct with you. Those 4 aspects are as follows: 1️⃣ AN IRRESISTIBLE OFFER: What can you provide that speaks directly to your ideal client? 🎯 2️⃣ USPs: Focus on the BENEFITS your services deliver, not just the features. Clients want to know HOW you can solve their problems! 💡 3️⃣ SOCIAL PROOF: Showcase testimonials, Google reviews, or any accolades that establish your credibility. Let them know WHY you’re the best choice! 4️⃣ A CLEAR CALL TO ACTION: Make it easy for visitors to take the next step—whether it's filling out a form or making a phone call. ✉️ If you get these right, your ideal client will see everything they need to as soon as they land on your site 🌐 They enter your website and immediately know, without a single scroll ✅ Who you help ✅ How you can help them ✅ How to enquire The hero section is your GOLDEN OPPORTUNITY to convert visitors into enquiries! Make it COUNT. 💪 So let me know below, what’s the first thing your potential clients see when they land on your website? #LegalMarketing #WebsiteOptimization #ClientAcquisition #LawFirmGrowth #DigitalMarketing

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I met a prospective client who was complaining about not getting any results even though they kept paying monthly billings. I just asked for their GMB and website link. I looked at the GMB; everything looked normal there. Then I went straight to their website and opened 3-4 service pages. Without any other analysis, I could clearly see what the problem was. Well, the problem is, I searched their service names on Google to see the Google-suggested keywords for those specific services. and there are many potential keywords available. but I see none of the service pages are targeting those potential keywords. They just added the title directly without focusing on the keywords suggested by Google, and H titles are almost generic. Long-content, internal links are fine, but all those pages have no keywords that Google suggested for those services. Now tell me, is it really possible when your competitors are already focusing on the best and potential keywords and ranking at the top of the search, and you have no idea what keywords you're focusing on? Even some keywords aren't matching the user intent. So the first thing their SEO provider didn't do was analyze the keywords, and they're doing lots of backlinks, posts, and other activities while keep billing them. The client asked them why they don't see results, and the SEO provider answered: "You have some extra plugins on your website, and you have to remove them; then we will see the result." Holy cow, seriously???? And the client told me that's a very popular company; how can I doubt them? I just told him, someone's popularity isn't going to rank your keywords. Then I just took some screenshots and showed him what I see. Now he understands everything, and hopefully, we will onboard him this week (multi-location client).

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Do you want to make more money from your website? I suppose that's a stupid question, of course we do! So if your website is sat there doing nothing and not bringing you in leads and clients then it needs a bit of a shake up! On Monday 9th September I will be running a workshop showing you exactly how to do that. In the morning session that runs from 10-12 we will be delving into what you want your website to do, what your potential clients need your website to do, how you can take them from landing on your website to working with you, how you can get them to your website in the first place and so much more! Then in the afternoon session that runs from half 12 until half 2 it's implementation time, time to map out your action plan, make tweaks on your website, ask questions and get me to take a look at your website and suggest tweaks. It's in Mountain Ash Town Hall and we have had two people move onto the next workshop as they are unable to come so there are now two spaces free (it was sold out!) There are also online tickets available for the morning session, that includes a free website audit after the workshop. So if your website needs a shake up to help you grow your business then let me know! (This is not website platform specific we are going through the website strategy and user experience rather than how to use your website)

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I know you struggle to come up with content ideas that actually attract readers to your blog. It's bloody hard isn't it?! I've got five simple, small business-friendly ideas to get those eyeballs on your blog without the fuss. Swipe through to find out what they are 👇 These ideas will help you connect with readers in a way that feels natural (and doesn’t eat up your whole week). If you'd like extra support with your blog, comment BLOG below to see how I can help you 😊 #ContentCreation #SmallBizTips #BloggingForBusiness #ContentIdeas #BlogStrategy

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Unsure why people are visiting your website and not enquiring? I feel your pain. You’ve spent a lot of time and money to get your website just right. Maybe you’ve even added one of those chatbots. And yet… the enquiries aren’t coming in like you expected. And the ones that do actually come in…. Are terrible quality ❌ It’s an issue I consistently hear from firm owners. But, there is a solution that will help you ✅ Find out why people are dropping off your website ✅ Find any website errors as soon as they appear ✅ Optimise your site for quality enquiries That solution = Microsoft Clarity See Every Action that a user takes on your website and make your updates based on data driven decisions that are designed to increase your user experience (and number of quality enquiries) 🚀 Curious to hear from anyone has used Microsoft clarity before, let me know in the comments 👇 #LegalMarketing #LawFirmGrowth #ClientAcquisition #WebsiteOptimization #DigitalStrategy #LegalTech #MarketingTools #ConversionRateOptimization #MicrosoftClarity #LeadGeneration

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The biggest silent killer of your estate agency website is inconsistent posting of blog content. It's the death of SEO and lead generation. So, this July, commit to posting consistent, valuable content to keep your website fresh, rank higher on Google, and attract new clients. No excuses! Get a head start and get it done for you! https://lnkd.in/di5MAHUy #JulyFreshStart #EstateAgentSEO #ContentMarketing

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I want more of this… What do you want? Who answers calls/messages/emails in the evening and on holiday? It is so tempting to do so because we are trying to grow our businesses. Do you think your ideal client is only going to work with you if you reply in 0.12 seconds? Umm NO – they have contacted you, so they will respect your boundaries! I used to do this… What is the result – no downtime to recharge and take care of you. Does it make your business more successful if you are exhausted? NO So, what is the answer to a successful business and a relaxed owner? Getting your house (business) in order so it runs all the fiddly admin tasks and leaves you free time to relax and when you are working looking after your clients. By doing this your leads will be looked after, nurtured and converted all while you enjoy some down time! Want to know more? #emailsequence #pinksprout #automation #marketing #emailnurturesequence #automationmarketing 

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Looking to create a stunning new website but feeling a bit lost on where to begin? 🤔 Not sure which pages to include or what content you need? Don’t worry, we’re here to help! 🌟 Let’s have a free, no-obligation chat to discuss your ideas and what you want to achieve. Whether it's a personal blog, a business site, or an online store, we can guide you through the process and ensure you get exactly what you need. Get in touch today 💻✨ #WebsiteDesign #FreeConsultation #DigitalSolutions

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Today's BlueSky social media blog is about the ease of verifying your @handle I explain the importance of this to brands including companies and individuals own brand, and a step by step image guide to verifying your @handle domain. Have a read and let me know if this was useful https://lnkd.in/e7R75kZU #BlueSky #SocialMedia #HowTo #QuickGuide #Twitter #X #eXodus

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getting out of your own head and into that of your ideal clients is hard often we get so stuck in our own thinking... and we assume many things about our ideal client... when you review and analyse what people are ACTUALLY searching for, it can take the guessing away. every month you should be getting emails about what words people typed into Google to find your website. 👉Are these words you typically use to describe your services? 👉If you asked a client what they would search for? 👉Can you integrate these words into your content more maybe blogs or edit your exisiting messaging to help Google send more eyes your way? 😍 Love to know what words people searched this month to find you. Share below👇 👋🏼Hi, I'm Sam Robb founder of Journey to Grow Marketing 👉🏼 I help hands-on small business owners optimise their website so you can be discoverable on search engines like Google to ensure your dream clients are finding YOUR website! ‌ #seo #webdesign #seostrategy #digitalmarketing #googlelove #smallbusinessowners #waikatobusiness #websites #rankings #googlerankings #searchresults #seoconsultant

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Get clients who are ready to instruct and sign the dotted line today… One constant feedback point I get from firms is that clients are “shopping around” There are things you can do to ensure clients who want to instruct today are reaching you Here’s a guide to generating clients that need immediate solutions 👇 1️⃣ Speak to Urgent Pain Points on Your Website Clients searching online often have immediate concerns. Your ads and website should reflect that. 💬 Example: Instead of: “We’ve handled thousands of tenancy deposit disputes.” Try: “Need your deposit back quickly? Get results in days, not weeks.” 2️⃣ Target People in the Market Clicks from irrelevant unqualified people mean nothing. Focus on those who are looking for your services. 🛠 Example: For personal injury campaigns, target keywords like: “How to get compensation after an accident at work” “Steps to take after a workplace injury” These people are searching with the intention of instructing. 3️⃣ Balance Short and Long-Term Messaging Once you’ve captured their attention with immediate solutions, subtly weave in your long-term value. 🌟 Example On your website or landing page: “We’ll help you secure urgent compensation now and support you through every step of your recovery journey.” Quick wins drive enquiries. Long-term success keeps clients loyal. 💡 Don’t get me wrong, you still NEED to sell when you speak to them 🫢 And Follow Up 🙌 {Something lawyers don’t enjoy so we built a solution that does it for you on autopilot} - More on this later... 🤫 🚀 I'm Garrett Hansen 💰 7 figures in client value generated for law firms. ➡️ Want more high-quality client instructions? Click my name + follow + 🔔 you’ll get free tips regularly #LegalMarketing #GoogleAds #LawFirmGrowth #PPC

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Everything changes. I've made some changes in how I talk about and market my business. I bet you've made some recently too. Find out more in my latest newsletter, along with some things to consider when you do make those all-important changes to your business (and some of the less important ones too). If you're not already a subscriber, you don't want to miss out, and you'd like me to add you to the list, just scan the QR code. ________________________________________________ Hi, I’m Rachel and I write SEO-friendly copy: I can help you get more out of your content. Join my email list for content clarity in your business. #copywriter #copywriting #seocopy #newsletter

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Marketing your business should be your number 1 priority It's the same for any business. New customers and clients are the life blood of any successful business You have to ensure you are consistently visible so you are the first thought when someone needs your product or service But often marketing can become an after thought. Something that gets done if you have time at the end of the day or if a spare 5 or 10 minutes crops up in the diary. But really marketing your business should be planned and strategic

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Marketing your business should be your number 1 priority It's the same for any business. New customers and clients are the life blood of any successful business You have to ensure you are consistently visible so you are the first thought when someone needs your product or service But often marketing can become an after thought. Something that gets done if you have time at the end of the day or if a spare 5 or 10 minutes crops up in the diary. But really marketing your business should be planned and strategic

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This is a client I helped, things were starting to go a bit wrong with adverts so I jumped in, rebuilt, optimised and the leads started flowing in again. ✅ One point of contact ✅ Experienced business owner ✅ Strategy to suit your business ✅ Strategy to suit your budget If you are a business owner and you want to chat about more leads into your business: 👇 📲 Clint 07538 298 911 📧 [email protected] #smallbusiness #leadgeneration #googleads

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Do you sound like you? Or are you putting it on when you put out into the world? Do people know the real you, or are you putting on the written equivalent of a telephone voice? It can be so easy to start writing for your business and slip into a style more suited to sending written correspondence to your beloved cousin in the 1940s. Or announcing an engagement following a chaste courtship in the Times of London. Loosen the hell up. The people you're writing to engage with aren't all C-suite executives, and they're not your French penpal from year 9. You don't have to impress with the amount of jargon or correct grammar you know. What will impress people is you. Wonderful, unique, you. We had a phrase at uni - Shit hot and good. And that's what you need to be. Just don't think too much about the acronym. People want to work with people. It's that simple. What's not always so simple is breaking out of that essay writing, epistolary style that we all too often think is how we should be writing professionally. But hey, that's what copywriters like me are for. So, if your need - Social media posts - Blogs - Emails - Website pages that sound more like you, and less like a textbook that's gained sentience and is threatening to bore potential customers and clients into submission, then get in touch. Be yourself, people will love you for it. ----------- Hiya! I'm a hashtag #freelance conversational and creative hashtag #copywriter/copy consultant who wants to help you connect with real people and let the personality of your business bloom. That's what Blossom Tree Copy is all about. If you're looking for someone who takes LI seriously though, then, as Bob Dylan once said. it ain't me, babe. 🌸 --------

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