Geri Ulevinova

Havas Media Manchester Launches Boost Programme 🎉 Our Chamber member, Havas Media UK, is proud to announce a transformative opportunity for underrepresented entrepreneurs in the North West of England through their Boost Business Programme. This initiative is specifically designed to empower businesses that are striving to create meaningful and positive change within their communities.   Recognising the challenges faced by less advantaged entrepreneurs, Havas Media Manchester is committing up to £150,000 in resources to help these businesses thrive. This generous support will be provided in various forms, including media value to enhance visibility, capital investment to fuel growth, expert consultancy to guide strategic decisions, access to state-of-the-art facilities, and other valuable resources tailored to the unique needs of the selected business.   The Boost Business Programme is not just about financial support; it's about fostering a partnership that equips businesses with the tools and guidance they need to scale effectively and sustainably.   Havas Media Manchester is looking for businesses that not only have a strong business model but also a clear commitment to social good. They believe that by supporting entrepreneurs who are committed to making a difference, we can collectively contribute to a more inclusive and prosperous regional economy.   If you believe that you, or someone you know, could benefit from this exceptional opportunity to take your business to the next level, we encourage you to apply. https://bit.ly/havasboost #MeaningfulDifference #HavasBoost

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Discover the Magic of John Lewis & Partners Gifting Trilogy Dive into the latest Marketing Week article exploring John Lewis' innovative approach to holiday gifting campaigns. Learn how their ad trilogy sets new standards in creativity and consumer engagement. #Marketing #Advertising #JohnLewis #HolidayCampaigns #CreativeMarketing Read the full article https://lnkd.in/gTvCR2YY

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Great series of panels and talks at Campaign UK’s In-House Agency Summit yesterday. There’s a lot to digest from the diverse IH solutions brands are adopting. While it’s still fresh, here are a few key themes: True Partnership: IHAs work in close alignment with marketing, prioritising the brand’s best interests. This approach fosters strong, collaborative relationships and creates long-term value. Naming & Identity: Naming matters. Many IHAs avoid “agency” labels, opting instead for terms like “creative” or “studio,” or using brand-specific names, reinforcing their role as an integrated part of the company, not a separate entity. Creativity & Innovation: IHAs aren’t just about being faster or cheaper. To build a culture of creativity and innovation, many encourage proactive idea generation, pushing creative boundaries beyond specific projects and supporting continuous growth. Collaboration, Not Competition: Brands increasingly see external agencies as partners who complement IHA skills, working together to strengthen impact and build a cohesive brand ecosystem. Agility & Speed: The fast pace of social and digital requires IHAs to respond quickly, often bringing cultural moments to life within hours which isn't possible for external agencies. Efficiency & Results: From TUI’s multi-market content to Vodafone’s data-informed creative loops, IHAs consistently achieve high engagement and quality results, demonstrating strategic value. Innovation & Adaptability: By adopting new technologies like Gen AI, IHAs scale production while maintaining brand consistency and regulatory compliance. Talent & Development: To keep brands fresh and talent engaged, IHAs are creating training programs to build future pipelines and invest in creative development. It's clear IHAs are proving their worth as strategic, creative, and adaptable partners, embedded within their brands. With IHA Talent & Development in mind, The Industry Club and the In-House Agency Leaders Club have created the first In-House Talent & Salary Survey specifically for UK in-house agencies and we'll be discussing the findings in a free online session today at 1 pm. Join me, Melissa Smith and Patrick Burgoyne by registering here: https://lnkd.in/ebwz8duA

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In today’s fast-paced digital landscape, brands must go beyond the ordinary to truly stand out. Havas Media Network UK's new Group Head of Strategy, Emily Fairhead-keen, re-explores the concept of a ‘superhuman’ brand in her latest opinion piece for The Drum, 10 years on from her standout paper 'The Future of Brands is Superhuman', emphasising the importance of leveraging technology, empathy, and innovation to create exceptional customer experiences. Emily highlights that brands must prioritise genuine connections with their audience, understanding their needs and emotions. Utilising AI and data analytics to personalise and enhance customer interactions is crucial. Additionally, consumers are increasingly valuing brands that are socially responsible and environmentally conscious. The ability to quickly adapt to market changes and consumer trends is also essential. As we move forward, Emily suggests that the brands which will thrive are those that can seamlessly blend human touch with technological prowess. So let’s embrace the future and strive to be ‘superhuman’ in our brand strategies💡✨ Read the full piece in The Drum: https://lnkd.in/dSB8TG3P #Superhuman #BrandStrategy #Innovation #CustomerExperience #MarketingTrends

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For some brands, the idea of baring all on social is enough to make them run a mile. 🏃 But SURREAL and KFC UK & Ireland prove that audiences being able to see right through your brand is no bad thing.🪞 Hot off the press, our midweight creator Georgia Hill covers why it's better to be transparent than authentic in her latest piece for MediaCat, plus her three key pointers for transforming your approach to transparency on social. 👉 Read now: https://lnkd.in/g6WFna3J

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Brand Love is in the air ❤️ Our highly anticipated Most Loved Brands report is now ready for your viewing! We asked 200,000 UK consumers for their opinions on more than 2,500 brands; their responses inform a comprehensive ranking of the Top 100 Most Loved brands. This year's report celebrates the brands that have captured the nation's hearts - charting rises, falls, and the sparkling performance of a drinks brand we all know and love. Did your favourites make the league table? Download to find out. #Savanta #BrandVue #MostLoved2024

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Under the trend of Anemoia, Gen Z craves authentic connections, free from the complexities of modern life. Brands like Heineken are tapping into this nostalgia with campaigns like their 'Boring Phone Campaign,' encouraging people to step away from their phones and engage in the real world. Read about this trend in our FADS & FUTURE report: https://bit.ly/3Xm6Cgt 

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Can you bully a brand? Claire Huxley, Strategy Director, writes in Campaign UK, that Abrdn can choose to use its time in the headlines as an opportunity to double down on what the brand stands for, or choose to stay silent, comfortable in the fact that bold moves always ruffle some feathers. At the end of the day, the rebrand itself should do the talking. Can you bully a brand? Yes. Does it matter? Only if you let it. Read more here: https://lnkd.in/ewEADDyz

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In light of Heinz receiving backlash against their recent ketchup campaigns, what can marketers do to ensure they’re producing inclusive, representative advertising? 👩‍💻 AgencyUK Paid Media Director Megan Gibson her thoughts in today’s Bite of Knowledge. Need a hand making your next project accessible and inclusive? Look no further – get in touch at [email protected] today! 👋 #agencyuk #digitalmarketing #consciousadvertising #theconsciousadvertisingnetwork #bcorp #campaigns #marketing

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We’re teaming up with M&C Saatchi UK at London ExCel on Wednesday, 13th November, from 10:30am to 11:15am, to share insights from an unprecedented campaign to elevate the entire plant-based category. This collaborative initiative brings together over 30 leading plant-based brands in the UK to promote Meat-Free Mondays, with growing support across international markets. Here’s what to expect from the presentation: 🌍 Unified Campaign for Growth: A coordinated effort across brands to raise awareness and drive consumer adoption of plant-based foods and diets. 📈 Collective Marketing Strategy: How unified messaging and coordinated actions can created a larger impact on plant-based eating globally. 🌱 Consumer Adoption: Find out how this movement aims to make plant-based diets more accessible and mainstream, empowering more people to make sustainable choices. Get Involved: Discover how you can contribute to this inspiring movement aimed at making plant-based diets more accessible and popular worldwide. If you're attending the expo, don’t miss this opportunity to explore the future of plant-based living and see how collective action is shaping the industry. Free to attend, register here https://lnkd.in/eSKP5bSB Indy Kaur Tom Firth #FutureOfFood #PlantBased #Innovation #Insights #GrowthStrategy #PlantFuturesCollective #PBWE #MeatFreeMonday

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Check out our weekly update from our CEO, Andy Powell, below!

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🎇 IGNITE LIVE - 5th November 2pm (GMT) Date for your diary! Our next IGNITE LIVE is coming up.  Join us as we explore the power of engaging the senses in brand activations. Led by Tim Nash this session will explore how forward-thinking brands are creating multi-sensory experiences that go beyond mere transactions to fully envelop their audiences. The only way to join this session is to register your place. Link in the comments.  See you there!  #weareipos #IPOSLive #brandactivations #sensorymarketing

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90% of AAR's client/agency assessments reveal poor briefing habits, causing a staggering 26% budget waste in UK marketing. Despite this, marketers often lack formal training in creating briefs, and they can be seen as a box to tick rather than a key strategic opportunity. If you are interested in raising briefing standards & avoiding costly rework in your campaigns, drop Vicky Gillan a message or click the link below. https://lnkd.in/ead_TJJg #BetterBriefing #MarketingTraining #Upskilling

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Not everyone likes to hear this I know but standardisation and getting the fundamentals right are key to the success of retail media. Let’s work together as an industry to make this happen

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📢 Marketing Icon 📢 Our guest for this week is Rory Sutherland, Vice Chairman of Ogilvy UK 💼 Ogilvy UK inspires brands and people to impact the world. Their iconic, culture-changing, value driving ideas have delivered sustained growth for clients since David Ogilvy founded the company in 1948. Ogilvy UK has businesses specialising in Advertising Brand & Content, PR & Influence, Experience, Consulting & Behavioural Science and Health. Each deliver world-class award-winning creative solutions for clients including Coca-Cola, Mondelez, Sainsbury’s, Lloyds Banking Group, F1, The Mayor of London, Sipsmith, and Samsung. They build on a legacy through the Borderless Creativity mantra - operating, innovating, and creating at the intersection of capabilities and talent. It is at this inflection point where the impact and magic lie. They call this borderless creativity. In this episode, Rory joins James Pringle and Hector Mason to discuss: ⤵️ Why brilliant ideas can fail without effective marketing 👀 The concept of “inshittification” 🔑 What you need to unlock to achieve business success Listen Now 🎙️🦄 #founder #ceo #businesstips #podcast #marketingicon #rorysutherland

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How do you make your advertising more trusted and effective?   We asked Kantar’s Head of Effectiveness Lynne Deason what she thinks about the value of trust to our industry. Advertising Association members can read more of Lynne’s insights and those of industry leaders at Google, Boots UK, Saatchi & Saatchi and more, in our new Value of Trust report: https://lnkd.in/dYBTeeDa   With new Credos research showing that trust is now the second strongest driver of brand profitability and effectiveness (up from seventh a decade ago) why not inspire your whole team to consider how the advertising experience can contribute positively to the public’s trust in our work? Insights by Kantar   Do get in touch to discuss a Value of Trust roadshow presentation for your team now: [email protected]

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A campaign we can’t stop talking about… The Ordinary’s science over celebrity 🤩 In our digitally-oriented world, traditional print media has to work even harder to deliver an effective and memorable message, which is exactly what the skincare brand achieved with its latest OOH campaign 👀 #marketing #marketingdigital #digitalmarketing #socialmediamarketing #marketingtips #marketingstrategy #onlinemarketing #marketingagency #contentmarketing #marketingideas #marketingplan #marketingsocial #marketinglife #marketingadvice #digitalmarketing #chester #cheshiremarketing #digitalmarketingagency #socialmediamarketingagency #agencymarketing #agencydigitalmarketing

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Great news for the #creativeindustry! The latest IPA Bellwether report reveals that UK #marketingbudgets have surged by the highest levels in a decade, reflecting a “brightening economy” and falling inflation. 📈 🔹 A net balance of 15.9% of companies reported increased budgets in Q2, up from 9.4% in Q1. 🔹 Main media budgets, including video and audio, returned to growth with a 3.5% increase. 🔹 Events and #directmarketing continue to flourish, showing consistent growth quarter over quarter. What does this mean? Increased confidence and investment in your #marketingstrategy can lead to more innovative campaigns and stronger #brandpositioning. 🌟 💬Share your thoughts! Read the full article 📲 https://hubs.li/Q02HkFVT0

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🏆 We won an IPA Effectiveness Award for Nurofen 🏆 Congratulations to our brilliant Marketing partners at Reckitt and incredible team here at McCann London for winning a Bronze IPA Effectiveness Award, at last night's IPA (Institute of Practitioners in Advertising) Gala 👏 Our paper was centred around how Nurofen tackled a hidden health crisis to regain category leadership. "Already on a downward trajectory for trust, value for money perceptions, and sales, Nurofen was further hit at the start of the Covid pandemic in 2020 by unfounded claims about its ingredient, Ibuprofen. To build back both its brand and sales, Nurofen adopted more empathetic messaging on pain and a particular focus on how women’s pain was not taken seriously. In addition to emotive TV advertising, activities ranged from providing research and training for healthcare professionals to creating 'fake' products dismissing women’s pain. Evidence communications worked includes uplift in brand and commercial metrics, and an estimated £67m of incremental revenue." https://lnkd.in/enZzFAH8 Special shout out to the winning team: David S., Mathieu Desbrandes, Jocelyn Major, Mel Arrow, Katie Edwards, Jonathan Brown, Morgan L., Kimren Dhesi 👏🔥 #IPAEffectiveness #McCanners #TruthWellTold McCann Worldgroup

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