Geordie White

The future of in-store shopping is here. Are you ready? Hyperlocal targeting is changing the game. Our latest guide reveals the secrets to success. Read it here -> https://lnkd.in/ekAhujGw

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Are you ready to maximise your exposure with Google Display Ads in 2024? 🚀 Take a look at our blogs on effective strategies to make your ads stand out and drive results. From targeting the right audience to crafting compelling visuals, discover more top tips below! → https://lnkd.in/eUGkHe-D #miramarketing #digitalmarketing #digitalmarketingagency #marketingagency #newcastle #newcastleupontyne #houltsyard #DigitalMarketing #GoogleAds #DisplayAds #MarketingTips

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🎙️🔥 Our latest podcast episode is hot off the press, and it's all about cooking up a killer telco brand! 🌶️ From branding strategies to sizzling insights, this masterclass is one you don’t want to miss. Ready to spice up your brand game? 🍽️ Tune in and take notes! Listen now and let us know your favourite takeaway! 👇 #Podcast #Telecom #MobiliseInsights

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Let's talk video content... Here's what stepping up your video game can do for your business 👀 Boost Engagement: Grab and hold your audience’s attention in a way that static images and text just can't. 💸 Increase Conversions: Transform viewers into dedicated customers with compelling calls to action. 📱 Optimise Mobile Reach: Reach your audience anywhere, anytime—they're all on their phones! ❤️ Deepen Emotional Ties: Create lasting bonds through stories that resonate and evoke feelings. 📚 Educate Your Customers: Deliver powerful insights and valuable information that make your audience smarter.

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🚀 Unlock the full potential of your business with expert Google Ads management! As an Official Google Agency Partner, we’ll set your campaigns up for success. 🎯 Target your ideal customers with pinpoint accuracy and maximise your ROI. 💡 Stay ahead with optimised ads that deliver real results. Ready to take the next step? Get in touch at [email protected]. 📧 #GoogleAds #DigitalFold #GoogleAgencyPartner

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Online listening continues to grow and has now overtaken listening on analogue FM and AM platforms! Find out more about how online Radio advertising can work for your business #digital #audio #advertising #agency #uk #marketing prioritymediaagency.co.uk

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A simple example of how 'competitor' Google Ads work... you search for BT broadband and Sky broadband takes up the whole page with their ads by bidding on a similar or branded keyword! 📲 Running a 'competitor' campaign across Google Ads can have some great advantages and attract those individuals who aren't brand loyal. Get in touch today if you need help with your paid ads or would like to run a competitor-based campaign. #googleads #bt #sky #dosomedigital #dsd #digitalmarketing #paidmedia #paidadvertising #ppc

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New Performance Max Feature 🚨 PMax Customer Lifecycle Goals for both acquiring and retaining shoppers help advertisers show personalised and more engaging ads directly to first time buyers or existing customers ('members'). First order promotions NCA: Here you can highlight a direct discount available to first time buyers and reduce their initial hesitation in purchasing from a new company. Member Price Retention Goal: Get a competitive advantage by showing exclusive benefits (price reductions) to customers on your existing member's list. This was an additional update for PMax, as announced at the GML 2024 event. Using Customer Match Lists will also enhance Google's ability to identify users as either new or returning. These should always be employed when running any campaigns with a new vs returning goal.

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🎙️ Finding the right spokesperson at short notice is a challenge many brands face, often hindering their ability to respond swiftly to media enquiries and secure key coverage. Our blog explores how partnering with the right PR agency can be a game-changer, ensuring your brand always has access to knowledgeable and articulate spokespersons aligned with your messaging goals. Stay ahead in the media landscape by ensuring your brand remains responsive and competitive. Read more about strategic solutions to spokesperson challenges on our blog: 🔗 https://lnkd.in/e-7DcerV #PRStrategy #MediaRelations #BrandVisibility

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We recently attended Engage, the annual flagship event of the Internet Advertising Bureau (IAB UK). The theme this year was ‘the joy of digital advertising’ – and it reminded us how it’s good to embrace all things joyful. Could CPL One help you to bring out a more joyful and authentic side of your brand or organisation’s personality? It’s not a frivolous question. Statistics shared at Engage 2024 show why being a little playful with your creative advertising content can help cut through with your audience. - 76% of people in the UK belong to a digital community (e.g. ‘BookTok’). - Children laugh 300 times per day vs 17 times for adults. - You only have about 4 or 5 hours of concentration per day. - 50% of 18-34 year olds, 39% of 35-54 year olds, and 22% of 55+ year olds trust advertising. - Since 2021, influencer, online and social media have grown the most in trust (33%, 27% and 26% respectively). - 18-34 year olds trust all forms of advertising between 40-50% compared to 20-30% for 55+ (with cinema, TV and OOH trusted the most for 18-34 year olds). - We spend our lives trying to get rid of ads (e.g. paying for subscriptions to apps just to have an ad-free experience), but 90% of WeTransfer users (both free and paid) prefer the site with ads… Read the full article, complete with the insights we gained from the day, here: https://lnkd.in/ea2cgeBf

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Media budgets can skyrocket! Utilize precise financial tracking to maximize your ROI and ensure project viability. Effective cost management is key. Do you monitor your spend effectively? Why not see if a financial review can enhance your strategy. #UKMedia 👉🏻smithbutler.co.uk

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How can you get the best financial return on your marketing efforts as we head into the crucial festive season? It’s all about targeting the right audiences with the right offer, in the right way. We recently sent out a series of tips on this very subject in our recent newsletter; but here’s a quick one to get you started: 💡Our free motivation guides provide suggestions of what ‘extras’ people in different Audience Spectrum segments might be more likely to purchase. Who would consider a premium seat, a pre show talk, or a gift shop purchase?  Or how could you best encourage them to make an additional donation? 📧 Do get in touch to talk about how we could help you understand the Audience Spectrum profile of your own audience, or the people living in your catchment area. https://lnkd.in/eJ8ujruH

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Maximise the reach of your campaign. Get your story in front of the right people at the right time. Using visual story telling and our press release distribution service, you can make sure your news hits key media outlets for maximum impact. Get in touch to find out more! #PressRelease #MediaDistribution #MediaOutreach #PR #PAMedia #PAMediaAssignments #PressRelease #VisualStoryTelling

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