Whiteoaks International’s Post

The world of media relations is complex. Here we delve into how it fits into a brand's communications strategy and why engagement isn't always the key metric. Points covered include: ➡️Always being laser-focused on your core audience ➡️The media advisory vs. press release debate ➡️Tackling complex ideas for consumer publications Click below to read more ⬇️: https://lnkd.in/eEavKdd3 #mediarelations #PR #B2B

Business spokespeople have a key role to play in any #PR programme. By communicating the company’s message to different audiences, most prominently through the #media, they can help to shape public perception, influence brand image and act as the public face of the organisation. However, leveraging these key individuals at short notice to seize media opportunities can often be a challenge for internal teams. Take a look at our latest blog to understand how partnering with the right #PRAgency can offer a strategic solution to the spokesperson accessibility issue, ensuring your brand remains responsive and competitive in the media landscape: https://lnkd.in/e-7DcerV

Asantewaa Osafo. a PR Executive at Global Media Alliance shares on how, in today’s fast-paced and interconnected world, the landscape of PR is undergoing profound transformations. Read the full article below. Want to share your thoughts too? Email us at [email protected] #WPRD2024 #WorldPRDay

#NationalPRDay 'Beyond Press Releases: Unraveling the New PR Paradigm' Thanks The PR Post | ADGULLY | Bijoya A Ghosh In the fast-paced world of information, the way we build and manage reputations has undergone a dramatic shift. Public relations (PR) is no longer confined to press releases and media briefings. Over the past decade, the PR landscape has transformed into a dynamic ecosystem, embracing digital tools, social media engagement, and a focus on transparency. Today, on national PR Day, Adgully delves into this evolution, exploring the key factors that have propelled PR to the forefront of navigating the ever-growing stream of information and shaping public perception in a digital age. Jyotsna Dash Nanda | Mrinall Dey (He/Him) | Bhavya Sharma | CommsAdda | Chetan Mahajan https://lnkd.in/gg-R9TZY

Digital tools make it easier to make content accessible to all. A media event can be a PR pro’s best friend. In an ideal scenario, major news outlets gather in one place, your speaker has their talking points ready and a support network is on hand or in the audience. But this doesn’t always happen. […] The post Tips for turning a dud media event into a PR win appeared first on PR Daily. #pr #publicrelations #bhivenectar

📣 PR's Comeback: From Struggle to Spotlight at Cannes 🏆 This post sums up a few recent PRWeek articles ('Consider the Code Cracked' and 'Richard Edelman reflects on Cannes') with POSITIVE NEWS for the PR industry!!! YIPPIEEE! As Richard Edelman noted, "The market has moved toward PR firms." We're not just supporting clients; we're driving their most successful campaigns with earned-first ideas." (He also expects an uptick in business for the second half of 2024, citing a more robust pipeline across tech and healthcare) 📈📈📈📈LFG! The PR industry has recently faced hurdles, but Cannes Lions 2024 showcased our incredible resurgence! 🌱➡️🌳 Key highlights: -PR firms dominate with purpose-driven, action-oriented campaigns 💪 -Multiple agencies securing recognition across various categories 🏅 -First-ever PR agency sole credit for Grand Prix in PR category (Golin, 2024) 🥇 -Innovative campaigns like "The Misheard Version" and "Michael CeraVe" showcasing PR's creative prowess 💡 Industry evolution: -Improved storytelling in award submissions 📽️ -Emphasis on ideas over technology 💡>🖥️ (TAKE THAT, AI!) -Blending creativity with strategic problem-solving 🎨🧠 PR's emerging strengths: -Ability to shape and inhabit culture 🌍 -Flexibility to adapt across platforms 📱🎬 -Understanding of brand safety in uncertain times 🛡️ -Tackling complex, politicized issues head-on 🌎 Looking ahead: -Richard Edelman predicts strong end to 2024, with tech and healthcare sectors rallying 📈🖥️🏥 -Increased confidence for PR-led creative campaigns 🚀 -Greater agency collaboration and integrated approaches 🤝 This renaissance isn't a fluke – it's our new normal. As we continue to push boundaries and showcase our capabilities, the future of PR looks brighter than ever. #TWSearchPartners #PRWeek #PRAgency #PublicRelations #CannesLions

The current rankings showcase the significant presence and influence of East Coast agencies in the PR industry. Their leadership and impact are clearly demonstrated through their top positions. This underscores the region's expertise and capabilities in delivering successful PR campaigns and strategies. The consistent performance of East Coast agencies highlights their commitment to excellence and innovation in the field. #PRindustry #EastCoastPR 🌐 https://bit.ly/4aYYHbY #CommPRO #PR #CommunicationsMatch #Top10

The current rankings showcase the significant presence and influence of East Coast agencies in the PR industry. Their leadership and impact are clearly demonstrated through their top positions. This underscores the region's expertise and capabilities in delivering successful PR campaigns and strategies. The consistent performance of East Coast agencies highlights their commitment to excellence and innovation in the field. #PRindustry #EastCoastPR 🌐 https://bit.ly/4aYYHbY #CommPRO #PR #CommunicationsMatch #Top10

Great article on why companies should have both in house and external PR from Fast Company. When I hear folks ask this question, I often give them the Pepsi commercial example. Yes, Kendall Jenner, that one. While that is paid media, it really highlights the need to involve outside perspectives and voices before launching something into the market. On one hand, agencies offer invaluable strategic counsel backed by years of experience tailoring to specific audiences. Then, on the other, an internal team offers a deep understanding of all the in and outs of the company/product/people an external team may not have visibility into. Together, they create a powerhouse, a truly unstoppable PR dream team. Stronger together 💪🏼

When should you hire a PR agency? Don't just do it, make sure your partnership with an agency can be effective first. 📢 Whether you're launching a new product, expanding your brand, or navigating a crisis, a skilled PR team can be your secret weapon but many companies don't know when they should do it. Dive into our latest blog to see if now's the right time to elevate your brand’s strategy with professional PR support. 📈💬 👉 https://lnkd.in/gCcMR4aH #PublicRelations #PRTips #BrandStrategy #MediaRelations #CastInfluence