Genevieve Flintham

YouGov's survey reveals the UK public's growing unease with online misinformation, with 81% concerned about content trustworthiness. AI-generated content worries 73%, but digitally altered media like deepfakes are seen as a bigger threat. The public is split on whether AI content labels would help - 50% believe so, but 48% wouldn't trust such labels. When encountering AI social posts, 42% would ignore them and 27% would block the account. There is no strong backlash against AI content, but certainly no warm embrace either. It's a complex landscape that tech firms and policymakers must navigate carefully. Focusing on transparency, moderation best practices, and digital literacy initiatives could help build public understanding and trust. But concerns around AI's role in the misinformation crisis are here to stay. Policymakers and executives will need to stay tuned to this evolving public sentiment as they shape the future of AI governance. #CopywritingCuresSkepticism #HumanTouchTrumpsTech #TrustThroughAuthenticWords

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📍 The UK’s 2024 Top 100 most effective marketers revealed... 📝 A comprehensive list that represents the best of the best working in the UK marketing industry today! ❔ Keen to hear your thoughts on this report! https://dy.si/Bi29M #topmarketeers #marketingweek #top100 #michaelpage

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Impact is our output. We talk about modern marketing being able to deliver two types of impact - cultural and commercial. How do we move beyond the brand purpose debate and into a more grown up and nuanced conversation about the different types of impact we all create as marketers every day? Come and join us to find out.

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If you want to learn more about the recently released DMA (Data & Marketing Association) UK Value of Measurement report sponsored by JICMAIL, I'll be covering off some of the key highlights next week in a session at the DMWF: 25th June @ 12.10pm.... See you there!

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The DMA is at the Digital Marketer World Forum today. If you want to learn more about the Value of Measurment come and find me at the Data, CRM and Insights stage at 12.10....

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"𝑶𝒖𝒓 𝒎𝒂𝒓𝒈𝒊𝒏𝒔 𝒂𝒓𝒆 𝒄𝒐𝒏𝒔𝒕𝒂𝒏𝒕𝒍𝒚 𝒃𝒆𝒊𝒏𝒈 𝒔𝒒𝒖𝒆𝒆𝒛𝒆𝒅" This was a conversation with at least 3 of our agency clients last week. Marketing agencies are up against it. Trying to secure renewals when clients are wanting a reduction in costs and yet they're wanting more for their money. So as an agency margins are squeezed and therefore standards could be compromised. They know they need more people but the numbers don't add up. And yet very few agencies have a sales strategy or anyone responsible for new business. It baffles me every time. No business in any industry would survive without a sales strategy. If you're considering how to ensure a consistent flow of the right clients then drop me a note. I'd love to talk to you about the BDM's/SDR's we are currently working with who could be the answer. #BusinessDevelopment #MarketingAgency #PRAgency

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Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more. This is Episode 1 - ‘In My Humble Opinion...nobody ever got fired for buying the safest brands.’, a deep dive into the often-overlooked importance of brand in B2B marketing and purchasing decisions. We're joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, and special guests Mimi Turner and Jann Martin Schwarz from Marketplace Innovation at LinkedIn Marketing Services. What do we cover? 💡The challenges of measuring brand impact in B2B marketing 💡The need for a more holistic approach to B2B marketing strategies Whether you're a B2B marketer, sales professional, or business leader, this episode offers valuable insights into the power of brand in driving B2B growth and success. Enjoy! https://lnkd.in/eZGG_Rxc #B2BMarketing #IMHOPodcast

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Fully support the stance of the the DMA (Data & Marketing Association) UK techUK Centre for Information Policy Leadership (CIPL) and Advertising Association. Regardless of the outcome of tomorrow's UK General Election, it is imperative that all political parties recommit to modern data policies. This will ensure the UK can fully harness the power of data-driven and digital technologies which are crucial for economic growth and improved public services. And the pace of this transformation is only continue to accelerate. https://lnkd.in/eR3QXdrA #DataPolicy #DigitalTransformation #EconomicGrowth #PublicServices #UKElection

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We’ve sifted through 5,768 ads (yes, really) to find out how cyber security companies are using LinkedIn campaigns to engage customers in the UK. 🇬🇧 The State of LinkedIn Advertising reveals which formats are trending (and which are not), what content features in ads most (and what doesn't), and exactly how many LinkedIn ads brands are pumping out every month. If you’re curious about the latest trends or want to see if you're missing any opportunities, our report is full of practical tips for B2B marketers. Check it out below! 👇 #CyberSecurity #B2BMarketing #DigitalMarketing #LinkedInAds #InfoSec

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Do you run a UK independent agency with billings UNDER £1M? Then this BenchPress State of the Agency Nation report by The Wow Company is another must read. Started a dozen years ago, it’s grown to become the largest annual survey of UK independent agency owners. This year’s report includes a review of 2023 - growth rates, confidence, challenges, profit, remuneration, and staff changes. Plus they detail the key metrics for 2024, including the latest hourly rates and cash balances. Check it out to see how you compare to your peers - and whether you’re underselling your expertise! Full report uploaded (or if you prefer to download the PDF, check out comments below for the link👇🏼). The agencies over £1m version of this is coming next week…. #AgencyBusinessStrategy #AgencyBusinessDevelopment #AgencyMarketing #AgencyClientDevelopment Peter Czapp

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Wow! What a brilliant April so far for Apex Digital 🎉   Lots going on, and lots completing this week, so I think I've earned my morning coffee!   ▶ Coded a dataLayer schema for a growing e-commerce client on BigCommerce. The previous setup was inadequate leading to incorrect measurement. I fixed this with true ecommerce funnel measurement, Google Consent Mode, enhanced conversions, dashboards and cookie consent frameworks. ▶ Another BigCommerce implementation underway, defining dataLayers and tagging to ensure continuity of measurement during a new website launch. ▶ Produced an attribution report stitching together first party identifiers (user_id), CRM & GA4 data in Google BigQuery to provide true first touch acquisition sources for converted users for a property client. ▶ Data analytics project for a very interesting report around recruitment in tech (this one was very interesting to work on, and a little bit different). ▶ Full analytics setup of an online pharmacy website, with optimised Consent mode & cookie compliance framework. ▶ Setup full ecommerce funnel tracking for two clients (a distillery and a brewery), one on WordPress & WooCommerce and one on Shopify. Again, with the usual cookie compliance, consent mode & enhanced conversions. ▶ Preparations for a few new pitches, including a Server-Side tracking project, more ecommerce implementations & analytics audits. ▶ Became a Cookiebot Web CMP by Usercentrics premium implementation partner 🍪 ▶ Finalised a VERY exciting new retainer with a growing agency client - more on this in another post next week! ▶ I've also become a member of The Growth Community, a fantastic business networking group in Yorks & Lincs - would recommend them to any new business starting up. Get in touch with me if your business would like to explore any of these services, the link is in my bio 📈 I help Marketers looking to move the performance needle, business owners looking to grow their presence online & anyone who needs assistance with any data related issues. 📊

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Just read this sentence: Britain's Thames Water said it would spend an extra $1.4 billion on tackling sewage spills and fixing leaks to try to persuade the regulator to allow it to hike bills by 40%. Source: Reuters How can British households / businesses afford a 40% hike for essential services ? This seems a symptom of a really poorly managed organization- as their careless pollution of British water sources and oceans with sewage spills demonstrate. #Privatesector failing the nation and the planet.

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I am running a DMA (Data & Marketing Association) UK Marketing Measurement Masterclass on the 25th October and there are still a few places left. Sign up if you want to.... - Gain a full understanding of how to measure the effectiveness of marketing spend. - Understand which measurement techniques to use and when. - Start your journey in marketing measurement. - Build on your existing marketing skillset, particularly if measurement has been a blind-spot. Link in the comments!

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Marketing Cloud Growth is now available in EMEA with data residency to be in Frankfurt, Germany. Not yet available in the UK although it is good to see data residency will be in London for UK customers. This is helpful because there's a European GDPR and a UK GDPR which are similar, but different. #DataCloud #MarketingCloud #SalesforceEinstein

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Autumn is definitely here! And Channel 5 are making the most of one of Adshel Live's most powerful capabilities. 🍂 Advertising their range of Autumn Drama content across Clear Channel UK's Out of Home inventory, their campaign is perfectly timed for the change in seasons as the nights start to draw in and audiences are looking for a new show to watch. 📺 A huge 85% of our national Adshel Live inventory is enabled for subtle motion, something Channel 5 have taken advantage of to display a range of TV content in one spot, without needing to cram it all into one static poster design. 💡 Given animated OOH creative is proven to be twice as engaging as static creative, and simpler creative is proven to drive greater message recall and brand recall than complex creative, this is the perfect solution for driving effective reach at a brand AND content level. 💪 Smart thinking from them, Wavemaker UK, GroupM OOH and more! 👏 #PlatformForBrands #OOH #DOOH #TV #Streaming #Advertising

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It was really good fun recording this with Andrew, and I always like brushing on my sound-engineering and video editing skills (such as they are). It's my first podcast too, so definitely a bit nerve-wracking putting it out in the public domain. Thanks to Andrew to staying up super late - after the kids went to bed - to record it. We picked Google Consent Mode v2 as the subject - something topical, that's not as easy to deploy as you might first think. I hope you like it! #googleanalytics #ga4 #consentmodev2 #analytics #consent #consentmanagement #gmp

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Privacy regulation. Cookie deprecation. ID signal loss. It's a complicated time to be working in programmatic with a seriously shifting landscape. Clear Channel UK spoke to 10 industry figures at the coalface of programmatic DOOH about the benefits marketers are seeing in their approach for adding the channel to their digital strategies. From Cookies to Cohorts in Context, a free new report with expert analysis is out now 👇 https://okt.to/MRFT2t

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