Matt Rhodes

🌿 Effective collaboration is key to real climate action. That’s why Clear Channel UK have been working with local authorities for decades, supporting innovative initiatives like Aberdeen Meadows-in-a-Box and Bristol City Leap. By demanding transparency and setting higher benchmarks, we can help ensure commitments go beyond lip service. But what else can be done? Partnerships and Creative Director, Louise Stubbings (she / her), answers the question in the latest Local Government Chronicle. Read it here: https://okt.to/HfZcxX #PlatformForGood #Sustainability

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Our new interactive dashboard analyses: Topic UK General Election 🇬🇧 - Discover voter concerns, news stories attracting the most clicks! You may be surprised....https://lnkd.in/etDxUwiw #labourparty #conservativeparty #liberaldemocrats

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Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as the impact of technology on brands and consumers, the future of our industry, the generational divides, diversity and inclusion and more. This is Episode 1 - ‘In My Humble Opinion...nobody ever got fired for buying the safest brands.’, a deep dive into the often-overlooked importance of brand in B2B marketing and purchasing decisions. We're joined by Billy Hamilton-Stent, Chief Strategy Officer at Publicis Pro, and special guests Mimi Turner and Jann Martin Schwarz from Marketplace Innovation at LinkedIn Marketing Services. What do we cover? 💡The challenges of measuring brand impact in B2B marketing 💡The need for a more holistic approach to B2B marketing strategies Whether you're a B2B marketer, sales professional, or business leader, this episode offers valuable insights into the power of brand in driving B2B growth and success. Enjoy! https://lnkd.in/eZGG_Rxc #B2BMarketing #IMHOPodcast

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So the essential listening for #PR and media people is back - the “When It Hits The Fan” programme and podcast from the BBC. Presented by the modern-day Statler and Waldorf of the strategic communications game, David Yelland and Simon Lewis. Two weeks back (10/9/24) in a bit of a scoop Mr Yelland “revealed” that the Govt’s COBRA committee had commissioned online advertising to target and deter potential rioters during August after the Southport stabbings (Link in Comments). The ads delivered 70m impressions, he said. But how did the Govt actually choose and target potential rioters? First they targeted men, then age and then geography (ie location), Yelland explained. They behaved “just like any advertiser”. But wait, do not savvy advertisers (and certain media platforms) also deliver ads next to content consumed by their target audience? In this case, potential rioters. What would that media plan or online brief look like? What sites would get past the “black list” and what a story it would be if tax-payers’ money was spent advertising in the right “environment” for this unsavoury demographic.

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❗️ATTENTION CREATIVE SUPPLIERS ❗️ I’m pleased to invite you to be involved in the Early Market Engagement (EME) for the upcoming UEA Creative Services Framework procurement process. https://lnkd.in/eE3CU4sm This engagement aims to gather valuable input from the market and to ensure that the framework we establish meets industry standards and best practices. Your feedback will help shape the requirements and specifications, ensuring we develop a framework that aligns with both market capabilities and our organisational objectives. To access the relevant EME documents, please follow the instructions in the above linked contracts finder notice to InTend where you will be able to download: 1a - Presentation – please note the timescales for response *not downloadable from InTend* Please follow this link to view the presentation recording https://lnkd.in/erX6yC54 2 - Early Market Engagement questionnaire 3 - Redacted specification 4 - Briefing template 5 – Service Level Agreement 6 - Privacy notice Any engagement with this phase of the process is hugely appreciated for me to get this over the line! ✨ #creativeTender #creativeSMEs #creativeSuppliers

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A recent survey by the CIM | The Chartered Institute of Marketing reveals a critical need for clear guidance on ESG communications, with 87% of marketers calling for global standards to help avoid greenwashing risks. Marketers face growing pressure from both colleagues and stakeholders to provide solid evidence for sustainability claims, underscoring the need for transparency and trust: https://lnkd.in/efukkf-k As CIM’s Chief Executive, Chris Daly, aptly puts it: “Marketing has a critical role to play in driving the sustainability agenda forward with marketers feeling increasing pressure to communicate and evidence their brand’s sustainability credentials. It’s vital that the conversation around environmental claims is professional.” The findings also highlight a concerning trend—'greensquashing,' where companies limit both their sustainability ambitions and communications due to fear of greenwashing. This cautious approach impacts companies’ ability to authentically engage with audiences on their sustainability progress. 📅 #edie25 on 26-27 March 2025 will dive deeper into these themes, featuring speakers like Alex Robinson (Hubbub), Charlotte Love (Standard Chartered), and Victoria Moorhouse (Kingfisher plc). Mentions: Sarah George, edie #AntiGreenwashCharter #Greenwashing #ESG #SustainableMarketing #CIM

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The latest The Impact of Marketing report is out from CIM | The Chartered Institute of Marketing In this new report, CIM investigates the marketing industry, examining how marketers can rebuild and drive their careers in the post-pandemic landscape. Have a read here: https://bit.ly/ImpactTZ

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⚠️Risk taking - a key theme of Media 360 day 1. 🤖Covering everything from AI to customer insight the sessions have had some great commentary including a brilliant discussion on how brands can embrace risk in a pannel with Victoria Simpson - Clarke Ndubuisi Uchea , Linn Frost, Vicky Handley Dom Hyams Dave Edwards Todays nuggets: 💥 brands don’t just need to stand out against competitors, or in their category. They need to stand out against the noise of content consumers are surrounded with, the risk of being ignored is great if brands don’t consider this 📣 brands should think about engagement and attention, not just reach to make sure their messages are heard. Bold thinking with strong creative is the best way to capitalise on this 💯70% of people feel brands get it wrong when representing marginalised communities - inclusivity and diversity doesn’t have to be complex to be effective. It is risky for brands to NOT reflect their customers 👶 focus on the lived experience of your brand - take a risk, don’t just think beautiful creative, think about what the people who buy your brand (or you want to buy your brand) think 📰 15-29 year olds are actively dedicating deep attention to news content - particularly on social media. Take risks and break out from traditional advertising methods to engage this audience #Media360 #BrandBuilding #SocialMedia

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How does your brand make the world a better place? 🌎 A compelling brand purpose should engage and inspire both internal and external audiences. Watch our webinar to hear Paul Hitchens reveal the value of a sustainable brand strategy: https://bit.ly/4aWITad #CIMwebinar #BrandStrategy #SustainableMarketing

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If you want: More brand exposure in UK public sector organisations To get your content in front of multiple stakeholders in the public sector To build relationships, pre tender or to maximise your placement on frameworks/DPS Then simply 👍🏻 this post and let’s discuss how we’re helping our clients to do just this.

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Something you might not know about Mischief: we have access to all of MHP Group's behavioural science insight and expertise. Our work may be a little bit naughty, but at least its backed by science 😈 #strategy #prstrategy #behaviouralscience

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Discover the power of stories through our Crafting Compelling Content programme. Explore how they work, why we are so drawn to them, and how we can apply this essential human characteristic to create powerful messages at work. Learn more: https://bit.ly/4aITW6u

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Learn to speak with confidence and authority, and land your key message with external audiences. Voice of the Company: A Spokesperson’s Toolkit is a powerful 2-day programme, enabling you to skilfully represent your company in any media setting. Learn more: https://bit.ly/4eYVdJf #MediaInterview #Spokesperson #InterviewTechniques

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🌿 Effective collaboration is key to real climate action. That’s why Clear Channel UK have been working with local authorities for decades, supporting innovative initiatives like Aberdeen Meadows-in-a-Box and Bristol City Leap. By demanding transparency and setting higher benchmarks, we can help ensure commitments go beyond lip service. But what else can be done? Partnerships and Creative Director, Louise Stubbings (she / her), answers the question in the latest Local Government Chronicle. Read it here: https://okt.to/EqB4e2 #PlatformForGood #Sustainability

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Impact is our output. We talk about modern marketing being able to deliver two types of impact - cultural and commercial. How do we move beyond the brand purpose debate and into a more grown up and nuanced conversation about the different types of impact we all create as marketers every day? Come and join us to find out.

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As the UK prepares for the general election on July 4th, we, as B2B PR and marketing professionals, must prepare for any changes a new government may bring. 🗳️ From economic policies and regulatory changes to sustainable and ethical practices, our latest blog explores the potential changes and benefits the upcoming election could usher in for B2B PR and marketing. Continue reading here 👉 https://lnkd.in/eNuiu8PZ #UKElection #B2BPR #Marketing

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⏳ Just 4 days left to make your voice heard! We're calling on all Black PR and comms professionals to share your experiences. Together with PRWeek UK and Opinium, our One Step Forward Two Steps Black survey aims to uncover the truth about inequities, celebrate successes and set a new standard for our industry. Back in 2020, nearly half of Black communication pros told us they’d never received an internal promotion. We want to know if things have changed. Are you being hired, recognized, and rewarded fairly? Your input is crucial to shaping meaningful recommendations for change. The survey is anonymous and takes just 6 minutes to complete. 🔗 Hit the link below to participate and help us pave the way for a more equitable future in PR and comms. 📅 Remember, the survey closes this Friday, 28th June 2024. Let's make a difference together! ✊🏾 https://lnkd.in/eM--X-Fs

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Back in 2020, nearly half of Black communication professionals reported never having received an internal promotion. That's shockingly dismaying! As a 100% BME-staffed agency, we encourage every Black PR professional to join the survey. Let's see what progress (hopefully) has been made, and most importantly, affect change!

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For a decade, We Are Social has been publishing the Think Forward trend report that provides valuable insights for anyone looking to understand the future of online culture and how brands can effectively engage with their audiences in this new era. This year’s report - Think Forward 2025: The Liveable Web - is now live. Here are the trends shaping how people seek a more balanced and fulfilling online experience with a renewed focus on joy: 🐵 Primal Renaissance: A return to rawness and authenticity in online self-expression. 🌈 Low-stakes Social: The rise of wholesome content and a desire for relaxed online spaces. 🍃 Intentional Consumerism: A shift towards mindful consumption and sustainable spending habits. 👯‍♀️ Modern Mythmaking: The rise of interactive entertainment and audience participation. 🤗 New Intimacies: The craving for genuine connection and a sense of belonging in the digital world. The social media landscape is at a pivotal moment, where people are increasingly seeking authenticity, levity, and genuine connection amid rising concerns about its impact. These trends reveal not just the challenges but the profound opportunities for brands to step up. By championing intentional consumerism, fostering meaningful communities, and embracing cultural nuances, brands can be part of creating a healthier, more human digital world—something Australians are clearly craving. Sign up to access to the full report :

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