Gabriella Krite

🌿 Effective collaboration is key to real climate action. That’s why Clear Channel UK have been working with local authorities for decades, supporting innovative initiatives like Aberdeen Meadows-in-a-Box and Bristol City Leap. By demanding transparency and setting higher benchmarks, we can help ensure commitments go beyond lip service. But what else can be done? Partnerships and Creative Director, Louise Stubbings (she / her), answers the question in the latest Local Government Chronicle. Read it here: https://okt.to/HfZcxX #PlatformForGood #Sustainability

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🌿 Effective collaboration is key to real climate action. That’s why Clear Channel UK have been working with local authorities for decades, supporting innovative initiatives like Aberdeen Meadows-in-a-Box and Bristol City Leap. By demanding transparency and setting higher benchmarks, we can help ensure commitments go beyond lip service. But what else can be done? Partnerships and Creative Director, Louise Stubbings (she / her), answers the question in the latest Local Government Chronicle. Read it here: https://okt.to/EqB4e2 #PlatformForGood #Sustainability

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Reactive PR provides some of the wildest results for our clients - whether it's our B2B team commenting on a legislative update, or our B2C team jumping on a celebrity announcement 💡 This is a recent example of an excellent reactive from our consumer team which just shows the power of thinking outside the box: #publicrelations #PRagency #marketing WPR Agency https://lnkd.in/eDm7VkDq

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A really good piece today in The Media Leader UK from EssenceMediacom UK's Chief Strategy Officer, Richard Kirk. Sharing an unpublished chart (see comments) from our £1.8bn econometrically-fuelled Profit Ability 2 study, he suggests that "spend in paid social for large brands may be treble the optimal level for growth" and that "Linear TV for big brands could be delivering much more with a boost in investment, with online video also offering headroom for growth." Addressing the "Well, obviously Thinkbox would say that" elephant in the room, Richard states: "...the dataset here is collated from brands’ own econometric data, across a series of agencies and auditors. No data capture or analysis has been undertaken by Thinkbox itself. Ebiquity and WPP, brands that trade on their neutrality in media, have done the work and built this tool." #TV #TVAdvertising #Advertising #MarketingEffectiveness Jane Christian, Olga Zaitseva, Dominic Charles, Matthew Chappell, Nic Pietersma Thinkbox | ITV Media | Channel 4 Sales | Sky Media UK

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𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝘁𝗶𝗺𝗲 𝗱𝗼𝗲𝘀 𝗽𝗿𝗼𝗱𝘂𝗰𝗶𝗻𝗴 𝗮 𝗽𝗼𝗱𝗰𝗮𝘀𝘁 𝘁𝗮𝗸𝗲? Podcasts are a highly engaged content medium, with RAJAR reporting that 21% of the UK adult population listens to podcasts in an average week. Read on to discover our thoughts on how much time it takes to produce a podcast & all the different elements you’ll need to consider. https://lnkd.in/dZWrYzXa #entrepreneurship #startups #growth #motivation #podcast #socialmedia #marketing

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Check out this piece from GoodCRM!

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Highlight Reel | Lessons from Sales History for Modern Marketers Marketpulse: Pros & Pioneers - Sharing marketing advice from other small business owners and marketing experts. New episodes Weekly on Wednesdays, 3pm UK GMT. #B2B #Marketing #MarketingAdvice #ShareYourStory

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The LOCALiQ_UK 3rd Annual State of Digital Marketing Survey is live and we'd love your input! Why participate? ✔️ Help us create an accurate snapshot of what #marketing looks like in the UK ✔️ Early access to the final report with the latest trends and insights ✔️ A chance to win a £100 Amazon gift card 🎁 Interested? Simply click the link below to get started ⬇️ https://hubs.li/Q02Jz7_k0 #StateofDigitalMarketing #AI #SEO #DigitalMarketing #LOCALiQUK

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Join Immediate Media, emap, TTG Media and Mark Allen Group... 🫶🫶🫶 🔔Focus on: events (special feature & webinar) **Deadline extended to 5pm (BST) Thursday, 12 September** – don’t miss out!🔔 What’s it about? In the September / October issue, InPublishing is running a special feature on events, which will give guidance to publishers on how to get the most from this important revenue opportunity, drill down into key areas of creating an engaging event experience (in-person, virtual & hybrid), and will share practical top tips. The special feature will include articles by leading publishers - Immediate Media, emap, TTG Media and Mark Allen Group - on their experience of creating must-attend events across multiple formats, large and small. In addition, the special feature will include eight separate sections, each written by a single supplier with specific expertise in that area. The eight sections will be*: • Events for publishers: audience / community • Events for publishers: sales / sponsorship • Events for publishers: website / SEO • Events for publishers: logistics / supplies • Events for publishers: registration / ticketing • Events for publishers: video / live-streaming • Events for publishers: marketing • Events for publishers: awards *Other topics / sections will be considered, including sections on choosing the appropriate venue, staffing, event apps and sustainability. The special feature will be followed by a panel discussion webinar on Wednesday, 13 November at 2.30pm GMT. The author of your piece will be invited to participate as an expert panellist during the hour-long live webinar. The aim of the special feature and webinar is to give guidance to publishers on how they can get the most from creating must-attend events for their subscribers, members and audiences. How to get involved… We are offering specialist suppliers to the UK publishing industry a unique thought-leadership opportunity to author one of the sections, and to participate in a webinar with industry colleagues to discuss this hot topic. To find out more about the ‘Focus on: events’ content package, please DM me or feel free to call me on +44 (0) 1730 719 601 (it would be nice to talk with you). 😀👍 #publishing #events #media #conferences #exhibitions #awards #webinars #podcasts #magazines #newspapers #content #innovation #audience #community #sales #websites #SEO #technology #logistics #eventregistration #eventticketing #video #audio #livestreaming #eventmarketing #eventtech #hybridevents #liveevents #virtualevents #eventprofs #AI #eventmanagement #eventplanning #data #analytics #newsbrands #eventsales h/t James Evelegh 🎉

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Our Croud report in partnership with Raconteur | B Corp™ is LIVE! We surveyed 1,000 CMOs and CFOs across the UK and the US to understand how as marketers we can unlock greater budgets and achieve more, working with the Raconteur team to write up a tidy report to digest easily for senior marketers. *Key themes include*: 💰 Which digital marketing channels are delivering results? 📈 Demonstrating incrementality: equipping the Senior leader for success with the CFO 🚀 Understanding and conveying the value of brand-building 🤖 Practical and valuable applications of AI for marketers Of course, this report doesn't just apply to CMO. Other senior marketers looking to prove commercial value against marketing activity and essentially look amazing in front of senior stakeholders - this also applies to you. Hope you enjoy. #CroudxRaconteur #CMOguide #MarketingInvestment Shout out to digital marketing evangelist and our Chief Strategy Officer Avinash Kaushik who features heavily in this report. As well as Carly Price and Rebecca Edge for working on pulling this all together with team Raconteur. https://lnkd.in/ewCRy-YP

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You’re about to find out exactly how mail has helped five top marketing icons achieve tough marketing targets, and here they tell us in their own words how they Totally Mailed It. If you’re ready to Totally Mail It for your brand, read their full stories below. ➡️ https://lnkd.in/eH4b_Zzs

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📢 Calling all UK businesses! 📢 Our annual State of Digital Marketing Survey is live and we'd love your input! Why participate? ✔️ Help us create an accurate snapshot of what marketing looks like in the UK ✔️ Early access to the final report with the latest trends and insights ✔️ A chance to win a £100 Amazon gift card 🎁 Interested? Simply click the link below to get started ⬇️ https://hubs.li/Q02GJdc30 #DigitalMarketing #StateOfDigitalMarketing

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With lots of changes on the horizon for paid social advertising in 2024, our paid social director, Robert Lewis, answers your questions and shares his top tips for the months ahead 👀🤑 #PaidSoical #PaidSocialCampaigns #CommsIndustry

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Check out this article written by our Technical Director Andy Hastie and Chat GPT about how Artificial Intelligence (AI) is revolutionising digital marketing. https://lnkd.in/e3mESRys #digitalmarketing #advertisingagency #AI

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  📣 Calling all creative businesses – tell government what you need   Last chance for creative businesses to tell government what’s needed on ‘access to finance’ - Creative UK is conducting a landmark study, and they need your help to make the case to government to ensure policy is fit for purpose to support creative businesses.   Creative UK can’t do it without you. Help make the case. Please take a few minutes now to complete the survey: https://hubs.ly/Q02LpPgW0 Deadline Friday 13 Sep. Hasan Bakhshi, Director Creative PEC says: “Experience suggests that access to finance is one of the most common factors identified by Creative Industries businesses as a barrier to growth. It's striking therefore that access to finance is amongst those areas most poorly served by the evidence base. This evidence gap helps explain why policymakers have been slow to respond to business calls for investment support. To help address this problem, the Creative PEC is calling on creative businesses to complete a questionnaire we have designed with our colleagues at Creative UK and BVA.” The research is supported by Bloomberg Philanthropies, Creative Industries Council and YouTube. 

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Interesting shift in trends this year in our survey. Faye Thomassen will be presenting how marketers see their priorities for the year ahead. Register below. #calltracking #martech #marketingtechnology #marketing #marketinginsights

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You may have noticed that our logo has changed - we hope you like it as much as we do 👍 A new logo was just a part of the process; beneath it lies a plethora of research and soul-searching. To help us on our journey, we employed the skills of Giles Polito, a marketing strategist and all-round good 🥚 😆 In our latest blog, Giles talks about how he helps companies like ours, eager to transition to the next level - could you be next? 🤔

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Diversity in UK ads is declining   What’s going wrong?   Representation of minorities, LGBTQ+, and neurodivergent communities in UK advertising has dropped by 7% compared to last year. This is according to the Insights Accelerated 2024 report, that dropped yesterday. Despite this the report highlighted that 1 in 3 consumers avoid brands that neglect Diversity, Equity & Inclusion. What is happening?   Consumers are clearly calling for deeper, more consistent representation in the content they consume. One that reflects real life.   It’s not about hitting a quota or ticking a diversity box. In 2024, it’s clear that a shift is needed. Consumers are demanding more. It’s time for brands to embed diversity into the heart of their communication strategies, not just as an afterthought. Check out the link in the comments for the full report. 👇

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Last chance to sign up for tomorrow's big virtual event!⏳ Clear Channel UK presents... Wanna Take This Outside?👀 In this webinar, Research & Insight Director Lindsay Rapacchi shares his insight on how brands can get more out of mental availability and why having Out of Home in your corner is the key to success to winning the fight for a category entry point. Sign up now (link in comments)👇 #Webinar #CategoryEntryPoints #PlatformForBrands

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