Fiona Mills

For some brands, the idea of baring all on social is enough to make them run a mile. 🏃 But SURREAL and KFC UK & Ireland prove that audiences being able to see right through your brand is no bad thing.🪞 Hot off the press, our midweight creator Georgia Hill covers why it's better to be transparent than authentic in her latest piece for MediaCat, plus her three key pointers for transforming your approach to transparency on social. 👉 Read now: https://lnkd.in/g6WFna3J

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🥇The Highest Scoring OOH For Long-term Effectiveness. Our newest campaign for Jaffa Cakes achieved outstanding results from System1, receiving a 5.0 star rating, performing head-to-toe with some of the most effective TV advertising. Andrew Tindall, Senior Vice President of partnerships at System1 said: "This is the best ad made in about five years. We've tested it. And it's true. It's the most effective OOH poster we've tested in about five years." The work had an 88% brand recall, double the 44% norm for OOH and performed well above the norm for TV advertising. Read more in Marketing Beat's article linked below. #Disruption 🏴‍☠️

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With a bewildering array of consumer choice offered by digital media today, those in the media and marketing ecosystems need to better understand profiling and targeting opportunities. Our Global Digital Media Behaviour Report draws on our TGI Global Quick View survey providing in-depth insights into consumer behaviour across 37 countries worldwide, to reveal consumer engagement with video streaming services and social networks and what this means for media owners, agencies and brands. Download the full report: https://lnkd.in/eYtQNQaW #VOD #SVOD #streaming #socialmedia #socialnetworks

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90% of AAR's client/agency assessments reveal poor briefing habits, causing a staggering 26% budget waste in UK marketing. Despite this, marketers often lack formal training in creating briefs, and they can be seen as a box to tick rather than a key strategic opportunity. If you are interested in raising briefing standards & avoiding costly rework in your campaigns, drop Vicky Gillan a message or click the link below. https://lnkd.in/ead_TJJg #BetterBriefing #MarketingTraining #Upskilling

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In light of Heinz receiving backlash against their recent ketchup campaigns, what can marketers do to ensure they’re producing inclusive, representative advertising? 👩‍💻 AgencyUK Paid Media Director Megan Gibson her thoughts in today’s Bite of Knowledge. Need a hand making your next project accessible and inclusive? Look no further – get in touch at [email protected] today! 👋 #agencyuk #digitalmarketing #consciousadvertising #theconsciousadvertisingnetwork #bcorp #campaigns #marketing

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Happy Monday everyone! Starting this week, we’ll be sharing new videos every Monday, Wednesday, and Friday on all five of our social media platforms. These new video series will offer practical marketing tips, thoughtful discussions, and insights from Sophie and Oliver’s experience across hospitality, retail, and the creative industries. Whether you're looking for expert advice or inspiration for your own projects, we’d love for you to join us and be part of the conversation by commenting or resharing. Thanks so much and remember our help is never far away. You can book a free 30-minute discovery call if you're looking to explore Marketing support for your business. #MarketingTips #MarketingConsultant #MarketingCourse #DigitalMarketing #SocialMediaMarketing #SEO #MarketingStrategy #HospitalityMarketing #BrandMarketing #HotelMarketing

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A commitment to energy efficiency enhances your brand’s reputation, attracting eco-conscious customers who value sustainability. A retail brand in Manchester saw a 30% increase in customer loyalty after publicly committing to energy-efficient practices. What does your brand stand for? 🌟 #brandreputation #sustainability #energyefficiency #businessgrowth

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#mediapositive Last week, we couldn't help but notice PepsiCo's latest campaign for their Flamin' Hot range of Doritos, Wotsits and Walkers Max. Launched in line with London Fashion Week, the creative was more reminiscent of high fashion ads (albeit with VERY sweaty models) and with body language to match. The campaign ran across full page insertions in the likes of Stylist and Sunday Times Style, and super high-impact OOH banners in London's fashionable neighbourhoods - Old Street and Shoreditch. Not only does the ad take advantage of a cultural moment to bounce off, but they have created something unexpected. By subverting expectations of a crisp brand's advertising (mass reach & accessible) and doing a category flip into high end fashion brand behaviours (high impact placements & fashion contexts) the campaign has done what most ads fail to do in the first instance - get noticed! Secondly, it's fun, light-hearted, and funny (other brilliant ingredients to get noticed and talked about) - with one activation focussed on a giant "sweating" billboard that pumped 1,000 litres of water over the model's face every few seconds. PepsiCo - Grand Visual - Good Relations

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Discover the Magic of John Lewis & Partners Gifting Trilogy Dive into the latest Marketing Week article exploring John Lewis' innovative approach to holiday gifting campaigns. Learn how their ad trilogy sets new standards in creativity and consumer engagement. #Marketing #Advertising #JohnLewis #HolidayCampaigns #CreativeMarketing Read the full article https://lnkd.in/gTvCR2YY

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🎇 IGNITE LIVE - 5th November 2pm (GMT) Date for your diary! Our next IGNITE LIVE is coming up.  Join us as we explore the power of engaging the senses in brand activations. Led by Tim Nash this session will explore how forward-thinking brands are creating multi-sensory experiences that go beyond mere transactions to fully envelop their audiences. The only way to join this session is to register your place. Link in the comments.  See you there!  #weareipos #IPOSLive #brandactivations #sensorymarketing

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How do you practice self-care? The self-care industry has grown exponentially in recent years, fuelled by the COVID-19 pandemic. How are brands keeping up? Read our blog to find out more! https://lnkd.in/eiswdzbD #socialagency #influencermarketingagency #selfcare

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Havas Media Manchester Launches Boost Programme 🎉 Our Chamber member, Havas Media UK, is proud to announce a transformative opportunity for underrepresented entrepreneurs in the North West of England through their Boost Business Programme. This initiative is specifically designed to empower businesses that are striving to create meaningful and positive change within their communities.   Recognising the challenges faced by less advantaged entrepreneurs, Havas Media Manchester is committing up to £150,000 in resources to help these businesses thrive. This generous support will be provided in various forms, including media value to enhance visibility, capital investment to fuel growth, expert consultancy to guide strategic decisions, access to state-of-the-art facilities, and other valuable resources tailored to the unique needs of the selected business.   The Boost Business Programme is not just about financial support; it's about fostering a partnership that equips businesses with the tools and guidance they need to scale effectively and sustainably.   Havas Media Manchester is looking for businesses that not only have a strong business model but also a clear commitment to social good. They believe that by supporting entrepreneurs who are committed to making a difference, we can collectively contribute to a more inclusive and prosperous regional economy.   If you believe that you, or someone you know, could benefit from this exceptional opportunity to take your business to the next level, we encourage you to apply. https://bit.ly/havasboost #MeaningfulDifference #HavasBoost

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Last week we announced the #KantarBrandZ Most Valuable UK Brands🚀 Our latest findings, highlighted in Marketing Week, revealed that many of the UK’s most valuable brands are struggling to justify their price points to consumers. Our brand expert, Adele Jolliffe spoke to Niamh Carroll: “When you’re looking at the future growth chances of a brand, you could make the mistake of thinking that if you’re very, very big, and you’re popular today, the chances are, you’re going to remain popular tomorrow, but actually, that’s generally not the case. In fact, a better predictor of your sales, is what people think about you today.” Read the full article here👉 https://lnkd.in/ef2BswGw Suzannah Rowland Dom Boyd Helen Pearson Amy Cashman

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Want to talk about brand recognition? How about stripping your brand name off your billboard adverts and relying on 5 blue chevrons and a small strapline to do the selling? That’s what Tesco have done. They’ve replaced their name with everyday items that start with each letter - a visual acrostic if you will. Some love the ads - celebrating Tesco’s commitment to its iconic branding. Others hate it - saying it makes no sense and no one will know what it’s for. Where do you stand? Love it or hate it? #WeAreAllMarketing #Branding #Advertising #DigitalMarketing

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Successful campaigns need good briefs. That's as true for working with #contentcreators and influencers as it is for any campaign. We pride ourselves on our briefing process so were very happy when Head of Delivery was asked by The Drum to give some tips along with other #influencermarketing experts. https://lnkd.in/g_-d_FYB Thanks to the Influencer Marketing Trade Body for helping to set it up. #creatormarketing #gaming #agency #gamingagency #gamesindustry #influencer #briefing

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77 % of consumers looked for promotions when purchasing Christmas gifts in 2023 🎁 What are they looking for this year? 🔎 We conducted a consumer survey to gain an insight into planned behaviour for the festive period. Discover our insights & how they relate to your brand: https://lnkd.in/dnU5krUa

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As the festive spirit fills the air, consumer shopping inevitably begins to shift towards gift-giving. Teads UK's new Festive Insights report provides a guide to this season's top gifting trends: • 73% are planning to buy toys and games for children • 54% are looking to purchase jewellery for their female partners • 51% are planning to gift their male partners clothes and footwear • 47% are going to gift their friends and colleagues alcohol 🎁 Download the full report to learn more >> https://hubs.li/Q02NmRKQ0 #FestiveInsights #HolidayTrends #Christmas2024 #Advertising #Marketing #Festive #ConsumerTrends #FestiveShopping

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There are just two weeks until the Autumn Budget 2024 so it's time to get your spokespeople pitching strategy in order ahead of the big day. Download Roxhill's updated BBC and the Budget ebook to understand the many coverage opportunities across the broadcaster and how to pitch to each of them. Our guide will help you be able to identify the opportunities for your clients in advance, and then react as quickly as possible when the news breaks. The guide covers: 💡Insights on special and daily programmes. 📝 What to pitch before, during, and after. 🤝 How to assist journalists effectively. Download the ebook here: https://hubs.ly/Q02Tp4j10

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Breaking down outdated stereotypes in PR is crucial for our industry’s growth. In a recent PRWeek article, our Associate Director and DE&I comms lead, Christina Peach discussed the need for the industry to stop clinging to a middle-class image that no longer fits, and instead focus on the real-world perspectives and experiences that individuals from different socio-economic backgrounds can bring to the work. Read more here 👇

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