Ewan McCowen

Ewan McCowen

Greater Edinburgh Area
1K followers 500+ connections

About

💥Sell your print business to us... profitably, with minimal fuss.

👋 Hello! My…

Articles by Ewan

  • My Memory of Murray Calder

    My Memory of Murray Calder

    The Marketing community in Scotland lost a dear friend over the weekend. I didn’t know Murray Calder very well.

    1 Comment
  • Never Over Deliver

    Never Over Deliver

    As an employee, you should never, ever go "above and beyond". You won't be rewarded.

    7 Comments
  • Practical Tips: How to Name a New Company

    Practical Tips: How to Name a New Company

    I recently saw my buddy Mike McGrail post a wee video (see above) about how he went about naming his new business…

    2 Comments
  • Making Your Marque: How to Build a Personal Brand

    Making Your Marque: How to Build a Personal Brand

    Last week I had the privilege of attending a talk by James Espey OBE about building a personal brand. You’ve probably…

    2 Comments

Activity

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Experience

  • Galley Proof Ltd Graphic

    Galley Proof Ltd

    Edinburgh, Scotland, United Kingdom

  • -

    Warrington, England, United Kingdom

  • -

    Long Marston, England, United Kingdom

  • -

    Edinburgh, Scotland, United Kingdom

  • -

    Bracknell, England, United Kingdom

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    Edinburgh, United Kingdom

Licenses & Certifications

Volunteer Experience

  • Youth Scotland Graphic

    Trustee - Board Member

    Youth Scotland

    - 6 years 1 month

  • Young Enterprise Scotland Graphic

    Advisor - Fundraising and Communications Sub Committee

    Young Enterprise Scotland

    - 2 years 1 month

    Economic Empowerment

  • ProjectScotland Graphic

    Mentor

    ProjectScotland

    - 1 year 1 month

    Providing support to ProjectScotland volunteers (young jobseekers) to help them get the most out of their placements with charities.

Honors & Awards

  • GOLD - Digital Communications

    The Marketing Society STAR Awards

    The Star Awards are probably the most prestigious marketing awards in Scotland. The winning case studies become resources that represent best practice for the industry.

    Consistent criteria are used to judge the case studies starting with clear objectives and scale of ambition. Then the strategic thinking and effective use of market research and marketing resources is assessed. Finally the use of appropriate measurements and intelligent analysis to demonstrate results and effectiveness in…

    The Star Awards are probably the most prestigious marketing awards in Scotland. The winning case studies become resources that represent best practice for the industry.

    Consistent criteria are used to judge the case studies starting with clear objectives and scale of ambition. Then the strategic thinking and effective use of market research and marketing resources is assessed. Finally the use of appropriate measurements and intelligent analysis to demonstrate results and effectiveness in line with the objectives is vitally important.

    Our winning entry “From Bytes to Barrels” demonstrates how a well-planned, integrated approach to digital marketing resulted in the creation and rapid growth of an impressive, profitable direct-to-consumer sales channel for the brewery.

    We were also finalists in the Brand Development and Best SME categories.

  • Best Newcomer

    E-Commerce Scotland Awards

    The E-Commerce Scotland Awards recognise the best of Scottish ecommerce businesses. 'Best Newcomer' is awarded to a company which has adopted e-commerce within the last 12 months to make a radical difference to their business.

  • Gold (Beer Section)

    Harpers Wine & Spirit Design Awards

    Leading UK drinks title, Harpers Wine & Spirit Trades Review runs an annual award called the Harpers Wine & Spirit Design Awards. Each entry is judged by a panel of leading experts. Products are judged based on the criteria of initial impact, target market concerns and overall aesthetic.

    Ola Dubh 1991 was a brand extension of the core Ola Dubh range, the first in a 'Vintage Limited Edition' series. It performed well as a product in its own right (selling out within 48 hours of being…

    Leading UK drinks title, Harpers Wine & Spirit Trades Review runs an annual award called the Harpers Wine & Spirit Design Awards. Each entry is judged by a panel of leading experts. Products are judged based on the criteria of initial impact, target market concerns and overall aesthetic.

    Ola Dubh 1991 was a brand extension of the core Ola Dubh range, the first in a 'Vintage Limited Edition' series. It performed well as a product in its own right (selling out within 48 hours of being released to the market) and it also achieved its other objective, to raise the profile of the Ola Dubh core range.

  • MOMA (Nomination) - Mobile Strategy/FMCG

    Marketing on Mobile Awards

    Created by The Drum (organisers of the DADIs and Social Buzz Awards) the MOMAs - Marketing on Mobile Awards - identifies the best marketing work being done on mobile across the UK.

    The Harviestoun website (which is fully responsive and extremely effective) achieved a nomination but lost out to a London 2012 campaign by Coca Cola.

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