Duncan Ledger

Unlock the power of digital marketing to drive Yorkshire exports with our on-demand webinar 📣 This webinar dives deep into the most effective digital marketing strategies for B2C and B2B businesses seeking international success. Key topics covered: ✅ Effective multilingual SEO techniques ✅ Scalable content methodologies and PR ✅ Essential tips for translation and localisation ✅ Cost-effective approaches to reduce and maximise opportunity ✅ Winning strategies for international pitches Watch this webinar with Martin Calvert, Marketing Director at ICS-digital and ICS-translate, and take your digital marketing strategy to the next level. ➡️ View the webinar here: https://lnkd.in/ej9xaYhV #Digitalmarketing #Exports #SEO #Internationaltrading

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What’s the key to standing out in a crowded consultancy market? A strategic marketing approach. Today is your last chance to register for the upcoming CMap marketing masterclass webinar 👉 Fast-Growth Consulting Firm Marketing Masterclass - taking place tomorrow at 1pm BST, 8am EDT. Nick will join Andy Crossley and Nicola Thomson from data consultancy Oakland | B Corp on the expert panel to share proven, practical ways of setting your marketing strategy and brand up for success. 💥 Don't let your consultancy fall behind, sign up now: https://lnkd.in/eSqDkY3F #MarketingStrategy #BusinessDevelopment #Pipeline #DigitalMarketing #MarketingWebinar #Consultancies #Marketing #ROI

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🚀 Are You Still Marketing in the Dark? A recent report from The Marketing Centre reveals a startling insight: more than half of UK SMEs are navigating without a documented marketing plan. This oversight can significantly hinder your business growth. Here’s a quick look at what the report uncovered: 🔹 𝗢𝗻𝗹𝘆 𝟯𝟯% 𝗼𝗳 𝗦𝗠𝗘𝘀 𝗵𝗮𝘃𝗲 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗰𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝗻 𝗶𝗻 𝗽𝗹𝗮𝗰𝗲. 🔹 𝗢𝗻𝗹𝘆 𝟮𝟴% 𝗼𝗳 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗿𝗲 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 𝘁𝗮𝗿𝗴𝗲𝘁𝘀 𝘄𝗶𝘁𝗵 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝗮 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲. 🔹 𝗔 𝗹𝗮𝗰𝗸 𝗼𝗳 𝗰𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗲𝗱 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗰𝗼𝘂𝗹𝗱 𝗹𝗲𝗮𝘃𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗮𝗱𝗮𝗽𝘁 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄. Could investing in marketing expertise be your next strategic growth move? Check out the full report for more details: https://lnkd.in/dE8gWXyN #SMEs #MarketingGoals #BusinessStrategy #LeadGeneration #2024Marketing #SMEleadership #SMEhiring #MarketingJobs

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B2B media leaders: Build brands audiences can't ignore Our recent webinar focussed on how B2B editors can create market-leading brands. Business Information Practice Lead Andy Baker spoke to Editors of The Lawyer , Catrin Griffiths and the Health Service Journal, Alastair McLellan on how they have built market-leading brands. Find some of the key takeaways below 🔍 Know your audience: Craft content that resonates with each segment, not a generic mass. 🔍 Fuel subscriptions with innovation: Fresh ideas from your editors keep subscribers engaged. 🔍 Move incrementally: Gradually expand your offerings for a smooth transition. 🔍 Go digital-first (Plan Carefully): Ditch print for a streamlined, modern approach. 🔍 Empower your editors: Attract top talent with strong leadership & autonomy. Watch the full webinar in the comments ⬇️⬇️⬇️

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How do you cut through the noise in today’s competitive marketing landscape? Access our on-demand webinar to discover how account-based marketing and sales (ABM&S) maximises ROI through a targeted, personalised approach to high-value accounts. Download the webinar here: https://lnkd.in/eccaX3NG We explore key tactics to help you get the most out of your marketing budget and drive lasting results: • Tailor campaigns that yield higher returns by reaching the accounts that matter most. • Optimise your resources with focused, high-impact strategies. • Learn how data-driven personalisation can improve campaign success. • Align sales and marketing to create more cohesive, effective strategies. • Build stronger, more valuable customer relationships with an ROI-focused approach. Don’t miss this opportunity to drive ROI and growth — download our webinar now: https://lnkd.in/eccaX3NG #MarketingROI #ABM #HighImpactMarketing #BusinessGrowth #PDSWebinar

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Ready to take your content marketing to the next level? Join our AI workshop for Content Leaders on August 21st! Reach out to Sarah Perry to secure your place 👉 [email protected] #3SearchEvents #ai #content

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Roles In Marketing 📈 What does a Marketing Account Manager do? 💁‍♀️ 🖋️ Analyse, interpretate, and present results 🖋️ Develop strong client relationships 🖋️ Deliver presentations and progress to clients for review 🖋️ Reach out to potential clients  🖋️ Coordinating different departments within the agency Get in touch to speak to our lovely account manager, and find out how we can help you! 🔗 www.dashagency.co.uk 📧 [email protected] #Dash #DashAgency #MarketingAgency #Advertising #Marketing #DigitalMarketing #AccountManager

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Puzzle Pieces of Success: Applying Media's Digital Puzzle Insights to Your Business The UK media's success with digital puzzles offers valuable lessons for businesses across all sectors. By understanding the principles behind this trend, companies can unlock new opportunities for engagement, loyalty, and growth. Key Insights from the Digital Puzzle Trend 1. Untapped Markets: 63% of UK adults engage with puzzles weekly[1]. What hidden interests could your target audience have? 2. Engagement Drives Loyalty: Puzzle subscribers show higher retention rates. How can you create more engaging experiences for your customers? 3. Digital Transformation: Traditional puzzles found new life online. What aspects of your business could benefit from digital reinvention? 4. Habit Formation: Daily puzzles create routines. How can your products or services become part of your customers' daily lives? Applying Puzzle Principles to Your Business 1. Employee Engagement: Could puzzle-like elements improve team building or training? 2. Customer Education: How might puzzle concepts make learning about your products more engaging? 3. Product Development: Can you incorporate game-like elements to increase user engagement? 4. Marketing Strategies: Could puzzle-based campaigns help your brand stand out? 5. Data Collection: Puzzle interactions provide valuable user data. How could this principle apply to your industry? The Psychology of Engagement Understanding why puzzles are engaging can inform your business strategies: 1. Achievement: Puzzles offer small wins, releasing dopamine[2]. How can your products provide similar micro-achievements? 2. Flow State: Puzzles balance challenge and skill[3]. Can your business create "flow" experiences for customers? 3. Stress Relief: Many find puzzles relaxing[4]. Could your offerings provide moments of calm for customers? Conclusion While your business may not be creating crosswords, the principles behind the digital puzzle trend - engagement, interactivity, and habit formation - are universally applicable. By thinking creatively about these concepts, you can piece together new strategies for success in the digital age. References [1] Aviva. (2022). A nation of puzzlers: 63% of UK adults do puzzles at least once a week. https://lnkd.in/eREW8Tee [2] Breuning, L. G. (2012). Meet Your Happy Chemicals: Dopamine, Endorphin, Oxytocin, Serotonin. Inner Mammal Institute. [3] Csikszentmihalyi, M. (1990). Flow: The Psychology of Optimal Experience. Harper & Row. [4] Fissler, P., Küster, O. C., Schlee, W., & Kolassa, I. T. (2018). Novelty interventions to enhance broad cognitive abilities and prevent dementia: synergistic approaches for the facilitation of positive plastic change. Progress in brain research, 235, 159-183.

The B2B Marketing UK Agencies Benchmarking Report 2024 is out! We’ve been ranked 25th in the top UK B2B marketing agencies list, up from 29th in 2023, plus sit in the top 10 for PR specialists and demand generation specialists, and top 15 for brand specialists. The report ranks agencies on each unique specialism, so it’s great to see ourselves sitting amongst such good company. Also in the report, you can hear from our CEO, Ben Fox, on pages 34 - 35 discussing B2B brands’ quest for the holy trinity in agency partnerships, and get to know us a bit better in our agency profile on pages 59 - 60. Download the report here: https://ow.ly/OnWV50SpYQW #UKABMR #B2BAgencies #B2BReport

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Alex Pattenden from Unity Online™ explains the importance of a unified digital marketing approach. Read more 👇 #suffolkbusiness #digitalmarketing #teamwork

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Don't miss our Saul Parker on the latest episode of Walr's Winner's Words podcast, with our excellent friends Katya Des-Etages, Lydia Amoah FRSA and Caroline Forbes. You'll hear about our research into how Black Owned Businesses can be better supported, particularly by the media industry. Unlocking potential is at the heart of this work, and has helped to shape the incredible impact work done by Channel 4, Clear Channel UK and BACKLIGHT Inc. #Walr #MRSAwards #BlackOwnedBusinesses #BlackPoundReport

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