David Sayce

What we do ---

SEO Website Review Report
Discover SEO issues such as broken links missing tags and descriptions, issues with speed and security. For websites under 500 pages

SEO Website Audit
Completed in 2-8 weeks.
SEO audits will list the things wrong with your site from a search engine optimisation perspective, our audits also include a best practices action plan tailored to your unique situation and market focus. You receive actionable information that becomes the… Show more

What we do ---

SEO Website Review Report
Discover SEO issues such as broken links missing tags and descriptions, issues with speed and security. For websites under 500 pages

SEO Website Audit
Completed in 2-8 weeks.
SEO audits will list the things wrong with your site from a search engine optimisation perspective, our audits also include a best practices action plan tailored to your unique situation and market focus. You receive actionable information that becomes the road map to achieving high organic rankings in Google.
The size and complexity of the website together with the depth of the audit determine the time and investment

Accessibility Report
Review how compliant the website is at WCAG 2.1 AA or AAA standards (UK/EU) and Section 508 (US)
* Accessibility - check WCAG and Section 508 guidelines against many file types: find flashing GIFs, untagged PDFs
* Compatibility - check for HTML, script and image formats that don't work in common browsers
* Search Engine Optimisation - check Google and Bing webmaster guidelines
* Web Standards - validate HTML and CSS
* Usability - check against Usability.gov guidelines

Forensic Analysis & Penalty Recovery
Recovery from a Google penalty begins with understanding whether it was manual, algorithmic, a combination of those, or something else entirely.

Monthly Monitoring, Reporting & Consulting

We also offer SEO consulting services and training to select clients


Director: David Sayce
www.papergecko.com
Paper Gecko Ltd. (11358492)

#lawfirmmarketing #digitalmarketing #seo #websiteaudits Show less

Development of a responsive, refreshed website for Ince & Co law firm
Full project from scope, development, testing and migration.

Basic assistance to SME business in setting up:
► Simple website presence
► Branded email address & social media setup
► Guide and best practice guide for digital marketing

Set up and development of email marketing campaigns, including the implementation of an email service provider to best practices guides to deliver targeted email communications

Keyword research across internal groups and across competitors to find organic search opportunities and increase targeted website traffic

Develpment of Ince & Co iPhone and iPad app for International Maritime Emergency Response

Introduction of website analytics, through Google Analytics, producing monthly reports for firm partners together with explanations, solutions and recommendations, allowing greater development of the site and uplift in less well performing web pages

A/B website testing to gain best usability results combined with user group testing

Introduction of Heat mapping

on going project to raise awareness and improve visibility of Ince & Co across international markets for organic search

Global Search Engine Optimisation (SEO) across Europe and offices in China (including Hong Kong), Singapore and Dubai, increasing brand awareness and search engine results page (SERP) ranking for specific keywords. This has lead to 89% increase in keyword traffic on specific terms and increased organic growth outside of the UK for international offices

Initiated project for link building and online PR raising awareness and building authority of the site

Investigate, review and… Show more

Global Search Engine Optimisation (SEO) across Europe and offices in China (including Hong Kong), Singapore and Dubai, increasing brand awareness and search engine results page (SERP) ranking for specific keywords. This has lead to 89% increase in keyword traffic on specific terms and increased organic growth outside of the UK for international offices

Initiated project for link building and online PR raising awareness and building authority of the site

Investigate, review and maintain keywords, both re active and proactive

Developed best practice guides for in – house staff on SEO copywriting and linking giving the team efficient workflows and reducing time

Business understanding beyond Google search – Yahoo, Bing, Baidu, Yandex, Naver, Seznam to give a comprehensive international view across search engines
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Set-up of Google analytics as part of the business environment. Over the years this has been refined to measure and report on specific areas of business, as well as measure specific business goals, effectiveness and reach of digital marketing.

Development (inc. bespoke refinements), introduction and testing of new CMS (Grouptree) for marketing team.

Social Media set-up & integration, together with policy and strategy documents for the firm. from business wide collaboration and monitoring of activities across social media channels to one-to-one training to fee earners.

Redesign of the Ince & Co website, moving from a static brochure ware website to a more featured, modern website with accessibility to the latest news, case updates and legal teams.

Strategic development of all internet marketing, email, SEO, PPC, including landing pages (budget of £55k per month), increasing qualified enquiries to the call centres by 48%

Increased use of natural search, via full SEO audit, for brand and specific keywords, reducing reliance on PPC while also increasing efficiencies across paid search

Introduction of internet analysis through existing analytics refinement and introduction and use of heatmaps to track trends and usability

Refinement and further development on the npower hometeam PPC campaigns. Including optimisation of campaigns with the agency and conversion rate optimisation of landing pages combined with call centre processes.
Budget c. £55k per month, increasing qualified enquiries to the call centres by 48%

Working with a SME lifestyle business in the early stages of setting up, developing web and marketing strategy

Working with one of the UK’s leading automotive photographers to develop a marketing strategy to raise awareness of the brand, including redevelopment of website and improved communications

Introduced analysis functions across digital channels - websites and email communications (increased sign ups by 47%), allowing marketing strategies to be implemented through the aggregated results

Redevelopment of SBGI publications and websites to update and define the SBGI branding, including Gas Business (increasing readership by 48%), Review 2007

Introduction of the industry Energy & Utilities Directory (both printed and website)

Advised with the re-brand of HHIC business area

Redevelopment of SBGI publications and websites to update and define the SBGI branding, including Gas Business (increasing readership by 48%), Review 2007

Introduction of the industry Energy & Utilities Directory (both printed and website)

Developed website and marketing communication strategy (including SEO/SEM) to increase member support and build an established community within the energy and utilities market (increasing registrations by 45%)

Introduced analysis functions across websites and email communications (increased sign ups by 47%), allowing marketing strategies to be implemented through the aggregated results

Managed the development and strategy of new corporate websites for UK operating companies from tender processes onwards to replace existing sites and improve brand recognition, including SEO and SEM

Project Management, marketing and user acceptance testing (UAT) of company CD-ROM, CD catalogue format with over 35,000 products

Responsible for all Hagemeyer UK e-commerce and corporate sites including performance and reliability of sites, training for internal staff and future developments. Worked with the Hagemeyer Global Operating Companies (Maastricht), representing the UK and Ireland, in developing a global e-commerce strategy for Hagemeyer

Analysis of international e-commerce strategy resulting in development of new global e-commerce strategy and redevelopment of local websites for each target market… Show more

Responsible for all Hagemeyer UK e-commerce and corporate sites including performance and reliability of sites, training for internal staff and future developments. Worked with the Hagemeyer Global Operating Companies (Maastricht), representing the UK and Ireland, in developing a global e-commerce strategy for Hagemeyer

Analysis of international e-commerce strategy resulting in development of new global e-commerce strategy and redevelopment of local websites for each target market

Project managed and tested Hagemeyer Exchange – Web based EDI (Electronic Data Interchange) for the transaction of orders, invoices and other business messages to both customers and suppliers. This allowed Hagemeyer to cut back on the costs of faxing or mailing business documents, and was estimated to save the company over £850,000 on the supplier’s side.
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Competitor Intelligence project, covering the whole of the electrical wholeselling industry, to allow Hagemeyer UK a clearer insight of their position within the market and how future marketing strategies could be developed

Building out a strategic and tactic marketing team for a professional services SaaS business.
This was a team of 10 with 7 new hires covering content marketing, organic and paid search & social and data analysis

Working with the global project team, individual operating company stakeholders and PwC on digital elements of the change programme including marketing and e-business.

The Hagemeyer-Intentia project was first announced in December 2000, with a total contract value of EUR 70 million spanning five years. It will eventually cover 10,000 Hagemeyer employees worldwide, as Hagemeyer centralizes and integrates its global business-to-business distribution services.

The objective is… Show more

Working with the global project team, individual operating company stakeholders and PwC on digital elements of the change programme including marketing and e-business.

The Hagemeyer-Intentia project was first announced in December 2000, with a total contract value of EUR 70 million spanning five years. It will eventually cover 10,000 Hagemeyer employees worldwide, as Hagemeyer centralizes and integrates its global business-to-business distribution services.

The objective is for Hagemeyer and Intentia together to create a highly successful business transformation project of global business-to-business distribution services. This will enable Hagemeyer, whose annual sales are approximately euro 8 billion, to further enhance its leading position.

The contract comprises installation of Intentia's world leading Movex platform, including the e-collaboration solution and Intentia Trading Portal technology, within Hagemeyer's worldwide distribution network. The agreement will involve all Hagemeyer operations in Asia-Pacific, Europe and the U.S.

Some facts about Movex at Hagemeyer in the UK:
-- 55 million transactions were migrated before Movex went live in the UK
-- Number of:
--- Suppliers: 34,100
--- Customers: 197,000

"I am happy to see that the project team of nearly 400 people from both Intentia and Hagemeyer successfully concluded the first step in this extremely complex project," says Björn Algkvist, CEO, Intentia International. "This project, which represents one of the biggest challenges for Intentia, was successfully delivered in line with the original plan laid out back in 2000.

"Our strategic partnership with Hagemeyer represents Intentia's most complex undertaking ever... With excellent project management, we have been able to prove our ability to manage and run extremely complex projects on a global basis," concludes Algkvist.
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Set up (inc. list building), segmentation, delivery and review of integrated email campaign for 2.5 million npower customers

Weekly report showing site and digital campaign performance, through Webtrends and Google Analytics (PPC budget of £20k per month)

Liaison and ‘firefighting’ IT, division staff and agencies to improve the content on the sites

Management of National campaign though launch; creation and refining of both creative and content to maximise results and performance

[private client] SME

Content audit, digital review, leading to social media strategy.
Increase engagement with existing followers.
Increased new followers (targeted influencers) by x400
Monitored campaigns against competitors