Krystian Szastok’s Post

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Founder at RobotZebra Search Performance Agency, Partner at VenturePackt.com M&A for Ecommerce and SaaS Europe

One of the key facets of search in AI Overviews and regular SERPs: more personalisation. I'm seeing more and more of these 'You visit often' labels on Google Search Results in the UK. - Purpose: Highlights websites frequently visited by users. - Benefit: Makes it easier for users to find their preferred sites quickly. - Rollout: Began in December 2023 in the US, but now in the UK? - Goal: Enhances personalised search experience by prioritising frequently visited sites in search snippets.

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