David Scott

Preparing to rename your B2B brand to drive enduring value creation? Hear from our UK-based naming expert James McCarthy on the five factors to consider as you get started. Developing a compelling B2B brand name is one exhaustive (but exciting) process. Thinking about the five factors can help you set internal expectations for the journey—and ensure your new name speaks to the best of who you’re becoming. Read about renaming your B2B brand successfully here: https://lnkd.in/ew7qW3aA #B2B #B2Bbranding #B2Bbrandnames

3

📖 New Free Guide from The Agency Collective: Mastering Your Pricing Strategies In the competitive landscape of UK agencies, developing an effective pricing strategy is paramount to achieving sustainable growth and profitability. Strategic pricing is not merely about setting competitive rates; it’s about aligning your pricing structure with the value you provide and your clients’ needs. A well-thought-out pricing strategy can position an agency as a leader in its market, attract and retain high-value clients, and differentiate it from competitors. Moreover, strategic pricing helps to optimise revenue, manage client expectations, and ensure that the agency can invest in its growth and development. This guide aims to help by giving you the insights and tools necessary to create pricing strategies that foster long-term success. Download your guide here: https://hubs.la/Q02NhkXl0 Agency Collective members can also access the guide in the Hub!

1

Sign up for our next Social Media Masterclass: 🌐https://lnkd.in/dZjF2GsP From content creation to campaign planning, we’re covering it all. 🤓 This Masterclass provides marketers and SMEs with practical tips, tools and guidance to manage their platforms confidently. Join us and take charge of your brand’s social media. 🤝 You'll learn: 🟡 Basics of a Social Media Strategy 🟡 Content Curation 🟡 Campaign Execution 🟡 Ads Management 🟡 Analytics and Insights #clicked #SocialMediaMasterclass #Marketers #BusinessOwners #DigitalMarketing

1

How can single-industry comms agencies thrive in a niche? 🤔 With over 21,000 PR agencies in the UK, competition for talent and clients is fierce. So how do independent, single-industry agencies stand out and succeed against the creative giants that do it all? In our latest podcast, we dive deep into this with Ravi Vijh, MD of Bastion – the UK’s top video games comms agency, which is on an incredible growth journey. From launching new divisions to hiring passionate people, Bastion is a shining example of how a focused approach can yield extraordinary results. 🙌 Tune in as we explore how a single-industry focus helps Bastion accelerate growth, foster diversity, and attract top talent in a competitive landscape. It's a must-listen for any agency looking to thrive in a single-industry niche! 🎙️Full episode available on Spotify - https://lnkd.in/g6uRNvWz #videogames #videogamescomms #publicrelations #pragency

6

How can you best use events to build your brand profile? In partnership with FirstEvent and Campaign UK, our special podcast episode covers why events should be a part of your wider content plan to increase brand awareness and better your public perception. Listen here 🎧 https://lnkd.in/eSKYa3Ws #ad #eventprofs #immersivecontent #experiential #eventmarketing

1

Online Masterclass: Unlocking Culture to Redefine Social in 2024. From insights about the current social media landscape to the cultural nuances influencing it, this session explores strategies, tips and practical frameworks that can help brands unlock cultural intelligence to drive results on social - and beyond. Join Our Head of Client Services & Production Natalie Grey, Head of Strategy Joseph McElligott and Head of Partnerships Alexander Frey as they dive into the topic and share our best (and tested) practices to support brands in navigating the complexities of the current marketing scenario. Watch now: https://lnkd.in/egA7De8T #SocialMedia #Culture #Intelligence #Data #Marketing #MarketingAgency #Webinar

8

1 Comment

How do you cut through the noise in today’s competitive marketing landscape? Access our on-demand webinar to discover how account-based marketing and sales (ABM&S) maximises ROI through a targeted, personalised approach to high-value accounts. Download the webinar here: https://lnkd.in/eccaX3NG We explore key tactics to help you get the most out of your marketing budget and drive lasting results: • Tailor campaigns that yield higher returns by reaching the accounts that matter most. • Optimise your resources with focused, high-impact strategies. • Learn how data-driven personalisation can improve campaign success. • Align sales and marketing to create more cohesive, effective strategies. • Build stronger, more valuable customer relationships with an ROI-focused approach. Don’t miss this opportunity to drive ROI and growth — download our webinar now: https://lnkd.in/eccaX3NG #MarketingROI #ABM #HighImpactMarketing #BusinessGrowth #PDSWebinar

5

When it comes to securing amazing PR coverage, getting your business into your dream title is our top priority.     But dream titles can mean different things to different people – and pursuing the wrong ones could lead to missed opportunities.    A great PR team sets out to not only achieve dream coverage in your chosen titles, but also to guide your business towards audiences that you might not have tapped into – raising your brand awareness in all the right places.    Want to know more? Read our blog: https://lnkd.in/e5fdY58x   #PR #PRAgency #Coverage

8

Have you signed up to our free webinar yet? 💻 Join us on 28th November at 2pm where Tallulah Warmington and Lisa Alleway will be talking about ‘The power of cross-channel campaigns’, filling you in on all the secrets to building impactful integrated marketing campaigns. Register now to find out how to: ✅ Successfully roll out marketing campaigns across multiple channels ✅ Craft effective creative briefs to make sure your campaign hits the mark ✅ Ensure consistent messaging and branding across every touchpoint ✅ Make sure your campaign runs smoothly, from start to finish Just click the link below to register 👇 https://lnkd.in/eNaGTW3H #Webinar #Marketing #MarketingCampaign #IntegratedCampaign

18

4 Comments

Think you know everything about PR and marketing? Put your knowledge to the test...it's time to bust another myth! 🧜‍♀️ Myth: You can handle PR & marketing in-house, you don't need an agency. Fact: We work with businesses, either as their in-house marketing team or by collaborating with their existing marketing team. Partnering with a PR and marketing agency like us means we can do the jobs you may not have time for or your team may not like. We can also offer skills, insight, and experience, and be an everyday support. Not only that, but we bring expertise in messaging, audience engagement, and securing earned or paid media coverage to amplify your business's voice. #togetherwecan #nonprofitpartner #missiondriven #mythvsfact #mythbustingmondays

6

New for #Suffolk businesses Digital Trends in Social Media https://lnkd.in/dAfz2quf The course will look at building brands, digital marketing acquisition, conversion and retention, social media strategies and much more.

5

Have you encountered a PR agency that promises experts but leaves you in the hands of a junior executive? 🤔 This can significantly affect the effectiveness of your communication strategy and waste your budget. At MarketCross, we ensure our clients always work with senior account directors, providing expert advice and quality service, regardless of the market. 🌎 🌐 Discover more about the importance of having expert advice and how to avoid the junior executive trap on our blog! 👉 https://lnkd.in/gz5pMUwT #PR #PublicRelations #MarketCross #StrategicCommunication #ExpertAdvice #CommunicationStrategy

5

Brand guidelines are something all businesses should have to ensure consistency and brand strength in all communications including digital and print💪 They're a comprehensive set of rules and guidelines created to outline the presentation and communication of a brand across a range of platforms, channels and PR📝 So why should every brand have them? And how do you deploy them? Click to read more in our insightful blog: https://loom.ly/rWUxfrE #BrandGuidelines #Branding #Insights #Design

6

✨Mythbusters! Let's set the record straight on some common misconceptions and unveil the truth about #SEO for small businesses! Want to level up your search game? Sign up to our 6-week CIM | The Chartered Institute of Marketing Specialist Award in SEO and Paid Search Management 👇

16

1 Comment

The B2B Marketing UK Agencies Benchmarking Report 2024 is out! We’ve been ranked 25th in the top UK B2B marketing agencies list, up from 29th in 2023, plus sit in the top 10 for PR specialists and demand generation specialists, and top 15 for brand specialists. The report ranks agencies on each unique specialism, so it’s great to see ourselves sitting amongst such good company. Also in the report, you can hear from our CEO, Ben Fox, on pages 34 - 35 discussing B2B brands’ quest for the holy trinity in agency partnerships, and get to know us a bit better in our agency profile on pages 59 - 60. Download the report here: https://ow.ly/OnWV50SpYQW #UKABMR #B2BAgencies #B2BReport

7

It's here! Get ahead of the game and discover the Top 50 UK B2B Marketing Agencies for 2025! 👀👇 Don't let your business get left behind! 🚀 Are you looking to elevate your business with the best marketing strategies tailored to you and your brand? 🌟 Make early moves and check out our ultimate list of the top 50 UK B2B marketing agencies for 2025! These industry leaders are setting new standards in innovation, creativity, and results.   🔗 Explore the ultimate list: https://lnkd.in/etkum29j   #B2BMarketing #MarketingAgencies #TopMarketingAgencies

8

1 Comment

Are you seeking inspiration or advice regarding charity branding? Taking you through the process of branding and rebranding projects, the Brand 360 Guide outlines key considerations and advice to help you maximise your project and outline the importance of charity branding. Have a read: https://bit.ly/2XdcuYJ What's your top takeaway from the guide? 

7