Dominic Howe

What do clients really want (and need) from agencies? During a recent CIM | The Chartered Institute of Marketing panel event, Sharon Jiggins emphasised the critical role of consumer insights and the responsibility agencies bear in genuinely engaging with their target audiences. #CreativeAgency #AudienceInsight #Advertising

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Rapid growth agencies in the north? Andy Weir and Stephen Kenwright have both been there. In fact they’ve been there, done that, got the agency merch t-shirt. So, what happens when you’re at the helm of an agency that has grown from single to triple digits faster than you can say award-winning results? 🎙️ We got them in a room to chat about what’s been important in their journey, from culture to content and everything in between. Give it a listen here: 🎧 https://hubs.ly/Q02JdsxQ0 #digital #search #founder #podcast

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Imagine this: Your marketing efforts are finally paying off! 📊✨ By understanding and tracking Key Performance Indicators, you can measure success and optimise strategies for better results. Ready to transform your digital presence? Visit our website: www.phantomdigital.co.uk #MarketingSuccess #DigitalGrowth

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We spoke to 500 senior marketing leaders and the resulting best practice report delves into their perspectives on searching, selecting and working with their agency partners. It explores the market context and the differing views between agencies and brands on the pitch process. Brands need trusted partners who provide Expert, Bespoke, Guidance every time and for every brief. Our mission is simple: To help brands and agencies come together, stay together and grow together by connecting the marketing world. Download the full report here 👉 https://lnkd.in/e4W8yeig H/T to Ingenuity+, Future Factory, MAD//FEST, Reg&Co., The Ingenuity Group, Richard Robinson🔥 , Duncan Wood, Chris Kemp, Dominic Glenn, Kate Lewis, Marie Berger, Megan K., Megan Evans, Alice Burgham, Ian Houghton, Dan Brain, Harry Clark, Sam Benton, Kirstin Ross-MacLeod, Dan Sudron #ConnectingTheMarketingWorld

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Unlock the full potential of your digital marketing campaigns with these 5 essential Google Analytics metrics! 📊✨ Discover how to drive better results and make data-driven decisions. Get in touch with us: www.keysmarketing.co.uk 📱 🎯 #DigitalMarketing #GoogleAnalytics #MarketingStrategy #MarketingSuccess #B2BMarketing #MarketingAnalytics

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Its interesting to see the trends within the CE sector with a few brands driving growth. It will be interesting to see how these brands do over peak which is likely to be softer this year than before as belts continue to tighten. If you're interested in this type of data weekly to be fast and first please do get in touch. #consumerelectronics #branddemand

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The newest episode of the ICS-digital podcast is live now! 🎙️ Join Martin Calvert as he teams up with Digital PR Director Laura Smith for an exciting episode packed with tips for home and garden marketers. From creative campaign ideas that supercharge SEO to product-led seasonal pushes, they've got you covered. It’s an info-packed PR chat full of inspiration to help take your marketing to the next level. Don’t miss it ✨ - https://lnkd.in/em2JgFA9 #SEO #PR #Podcast #DigitalMarketing #InternationalSEO #ContentStrategy #Transportation #MarketingTips

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Attention Yorkshire startups! 🚀 Looking to grow? Our Barnsley-based digital marketing experts have the strategies you need. From SEO to social media, we've got you covered across the UK. #BarnsleyStartups #YorkshireEntrepreneurs #UKDigitalMarketing #StartupGrowth

Attention Yorkshire startups! 🚀 Looking to grow? Our Barnsley-based digital marketing experts have the strategies you need. From SEO to social media, we've got you covered across the UK. #BarnsleyStartups #YorkshireEntrepreneurs #UKDigitalMarketing #StartupGrowth

Build or Buy? The Big Question for Agency Growth I was recently featured in The Drum discussing a key question facing agencies today: is it better to build capability from within or buy it through acquisitions? 💼 In the article, I reflected on We Are Collider’s 21-year journey, where at times we’ve acquired new capabilities to stay ahead, like when we brought three agencies into the fold pre-Covid. Now, with a refined offering and three years of strong growth post-pandemic, I explained why investment is the current path forward for us. 🔧 “This time, instead of acquiring, we enhanced our offering by investing in Seven-Communications and Arq. Although acquisition is a faster route to new skills and services, it’s not without complications. Investment is better because clients see only benefits and not perceived negatives like talent and culture change. Also, the agency’s profile can still be leveraged and existing stakeholders remain engaged and incentivised.” “When structured correctly, investment means everyone benefits and stays motivated to move forward together while creating opportunity and growth.” 🚀 For more expert-led insights on this crucial debate, check out the full article HERE: https://lnkd.in/eucgGM3W #BrandExperience #Storytelling #Emotion #Creatives #ExperientialMarketing

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The Value in Measurement report from JICMAIL and DMA (Data & Marketing Association) UK is available and is an informative and interesting read for anyone looking to understand effective cross channel measurement for marketing campaigns. Staggeringly 65% of respondents still report a misalignment on measurement and reporting across channels. That's a crazy figure but does highlight challenges of measuring each marketing channel fairly. The report provides recommendations on how to create an aligned view for looking at performance. You can access the report at the following link. I would thoroughly recommend https://lnkd.in/ehXasu4C #jicmail #dma #paperplanes #measurement

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Need to level up on your audience insight? 🕹 Check out the next instalment in our 26PMX retail realities series which focuses in on how to unlock and get more from your customer data to ultimately get the performance gains. So sign up and get some intel to prep you for Q4 and beyond - all from the comfort of your own home, desk or commute! 🗓 Date: 12th September 2024 ⏰ Time: 10:00 AM - 11:00 AM What To Expect: - Major performance boosts through audience insights - Fast AI-driven audience segmentation - Unlocking hidden value in first-party data - Practical strategies for immediate Q4 success Who you'll hear from: A squad of the smart minds at MSQ, InfoSum and SQREEM Technologies 🔗 Sign up now! Link in the comments. #RetailWebinar #AudienceInsights #AI #FirstPartyData

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