David W. Sime

David W. Sime David W. Sime is an influencer

LinkedIn Top Voice for Emerging Technologies - Advising Energy, Education and Transport Sectors - Digital Twins, AI and XR

Glasgow, Scotland, United Kingdom
132K followers 500+ connections

About

Multi-award-winning expert in applying VR, AR, AI, and IoT across Energy, Education, Engineering and Healthcare industries.

Known as a multi industry troubleshooter, David has travelled the globe introducing technology solutions to clients and partners like Lenovo, Shell, BAE Systems and Google.

CTO and Co-Director of Riiot Digital, David leads a multidisciplinary team of specialists to build end-to-end solutions to industry challenges using new and innovative technologies.

Also the director of Riiot Health, David provides consultation and strategy for medical and healtcare industries, using emerging technologies to improve patient outcomes and enhance medical education.

A published author and thought leader in new technologies, David's work has been featured in multiple academic and popular publications including Springer Journals and Forbes Magazine.

A popular keynote speaker and qualified lecturer, David works internatonally with Google and the Chartered Institute of Marketing to present on the practical applications of emerging technologies.

David's mission is to bridge the gap between technology and industry, empowering people and organisations to embrace digital transformation.

Services

Articles by David W.

Contributions

Activity

Experience

  • Innovations Lead

    Invantage Ltd.

    - Present 2 months

    Glasgow, Scotland, United Kingdom

    • Leading technology transformations for Energy, Engineering, Education, and Healthcare industries, guiding stakeholders through new product integration and onboarding processes.
    • Collaborating with cross-functional teams to implement innovative solutions and drive digital advancements in various sectors.
    • Achieving significant cost savings and efficiency improvements through the successful integration of cutting-edge technologies.

  • Riiot Digital Graphic

    Chief Technology Officer and Co Director

    Riiot Digital

    - Present 4 years 4 months

    Glasgow City, Scotland, United Kingdom

    Riiot (Realities in Internet of Things) connects Virtual and Augmented Reality with internet enabled onsite sensor technology and AI data analytics for a variety of industries including Oil and Gas (Remote site visits using VR and remote worker guidance using AR), Logistics (remote vehicle, stock and driver tracking), Medicine (remote surgery) and Education (Virtual reality classrooms using any device and in any location).
    We are partnered with Lenovo, Varjo, Teslasuit, Virtualitics and…

    Riiot (Realities in Internet of Things) connects Virtual and Augmented Reality with internet enabled onsite sensor technology and AI data analytics for a variety of industries including Oil and Gas (Remote site visits using VR and remote worker guidance using AR), Logistics (remote vehicle, stock and driver tracking), Medicine (remote surgery) and Education (Virtual reality classrooms using any device and in any location).
    We are partnered with Lenovo, Varjo, Teslasuit, Virtualitics and many other large industry names and universities worldwide.

  • Google Graphic

    Digital Skills Coach

    Google

    - Present 8 years 4 months

    Working on Google's Digital Garage initiative with UpSkill Digital.
    Lecturer in digital and social promotion and use of analytics to gauge campaign effectiveness.
    Providing onsite training for business, education and third sectors throughout the UK.

  • RIIot Health Ltd Graphic

    Technical Director

    RIIot Health Ltd

    - 3 years 6 months

    London, England, United Kingdom

    Innovation Architecture, Digital Transformation and Emerging Technology Consultation for the health and medical industry

  • Voluntary Digital Marketing Manager

    Cure Crohn's and Colitis

    - 15 years

    Glasgow Rd Glasgow, East Renfrew G76 0EQ

    Cure Crohn's and Colitis is an entirely volunteer run charity which raises funds for medical research into curing inflammatory bowel disease. All staff are unpaid specialists who have come together to apply their skills to this life changing cause.

    My roles include:

    • Marketing strategy
    • Media Sourcing
    • Copy Writing and web content
    • Digital Marketing and SEO
    • Social Media strategy and volunteer training
    • Networking and awareness building
    • Website design…

    Cure Crohn's and Colitis is an entirely volunteer run charity which raises funds for medical research into curing inflammatory bowel disease. All staff are unpaid specialists who have come together to apply their skills to this life changing cause.

    My roles include:

    • Marketing strategy
    • Media Sourcing
    • Copy Writing and web content
    • Digital Marketing and SEO
    • Social Media strategy and volunteer training
    • Networking and awareness building
    • Website design collaboration and formation of online KPIs

    Contact us at: [email protected] or call us on 0141 307 7777

  • Oncor Reality Graphic

    Director

    Oncor Reality

    - 5 years

    Tailoring Immersive Digital Environments for the Education, Commercial, Corporate, Construction and Energy industries.

  • Chartered Institute of Marketing (UK) Graphic

    Digital Marketing Lecturer

    Chartered Institute of Marketing (UK)

    - 3 years 6 months

    City of Glasgow College

    Teaching all aspects of online and digital marketing to business owners and marketing managers from all over Scotland.

  • Online Corporate Video Production Ltd. Graphic

    Managing Director

    Online Corporate Video Production Ltd.

    - 3 years 2 months

    22 Montrose Street, Glasgow - 49 Greek St, Soho, London

    Online and Social Strategy formation for distribution of corporate digital video

  • Glasgow's Professional Study Centre: City of Glasgow College Graphic

    Lecturer in Digital Marketing, Strategic Marketing and Business Development

    Glasgow's Professional Study Centre: City of Glasgow College

    - 5 years

    Glasgow, United Kingdom

    As part of my TQFE lecturing qualification I worked extensively in a teaching and advisory capacity with City of Glasgow College - the city's leading business and new media college.

    My roles included:

    • Training students at NQ, NC, HNC, HND and professional levels.
    • Creating lesson plans, interactive class materials, study notes and new-media display tools.
    • Delivering training in Marketing, Digital Marketing and Social Media.
    • Advising on and influencing the…

    As part of my TQFE lecturing qualification I worked extensively in a teaching and advisory capacity with City of Glasgow College - the city's leading business and new media college.

    My roles included:

    • Training students at NQ, NC, HNC, HND and professional levels.
    • Creating lesson plans, interactive class materials, study notes and new-media display tools.
    • Delivering training in Marketing, Digital Marketing and Social Media.
    • Advising on and influencing the development of Scotland's first Digital Marketing Curriculum.
    • Creating and Delivering a full Business Start-up and marketing course.
    • Piloting and mentoring students on a brand new business growth work experience project.
    • Assessing and providing feedback on foreign and domestic students' marketing presentations.
    • Lecturing in contemporary commercial journalism and demographic targeting.
    • Ongoing guest lecturing in a range of subjects including entrepreneurial skills, digital marketing and strategic marketing.

  • Co-Founder

    Luxury Brand Alliance

    - 2 years 11 months

    Glasgow, United Kingdom

    Bringing together marketing specialists from the most exclusive luxury brands throughout Glasgow.

  • Contact Online Ltd Graphic

    Digital Marketing Manager

    Contact Online Ltd

    - 3 years 9 months

    Glasgow, Aberdeen and London

    Contact online is a business-facing digital marketing and web development team based in Glasgow. Working with clients like Gleneagles Hotels, BP and Wolesley PLC, the company provides digital marketing analysis, training and consultancy to help these companies identify and connect with their target clients, nurturing authentic and lasting relationships between them.

    My roles include:

    • Digital Marketing & Social Media Analysis
    • Digital Marketing & Social Media Staff…

    Contact online is a business-facing digital marketing and web development team based in Glasgow. Working with clients like Gleneagles Hotels, BP and Wolesley PLC, the company provides digital marketing analysis, training and consultancy to help these companies identify and connect with their target clients, nurturing authentic and lasting relationships between them.

    My roles include:

    • Digital Marketing & Social Media Analysis
    • Digital Marketing & Social Media Staff Training
    • Marketing and Corporate strategy formation
    • Staged, market-sensitive strategic planning
    • UX User Experience Analysis
    • Visitor Conversion Optimisation
    • Online Competitor Analysis
    • Online Market Analysis

    Contact us online at - [email protected] - or Call - 0786 668 8185

  • Marketing Manager

    Visage

    - 1 year 8 months

    Miller Street, Glasgow

    My role, beginnng with a single clinic in Glasgow, has rapidly expanded to cover clinics in Edinburgh and London - for each clinic I am responsible for the following:
    Developing integrated conventional and digital Marketing Strategies
    Training staff in the effective use of social media and managing their ongoing activities.
    Developing and maintaining an active and interconnected social media network (Facebook, Twitter, Google Plus, Youtube and Blog)
    Working closely with staff and…

    My role, beginnng with a single clinic in Glasgow, has rapidly expanded to cover clinics in Edinburgh and London - for each clinic I am responsible for the following:
    Developing integrated conventional and digital Marketing Strategies
    Training staff in the effective use of social media and managing their ongoing activities.
    Developing and maintaining an active and interconnected social media network (Facebook, Twitter, Google Plus, Youtube and Blog)
    Working closely with staff and management to promote new and existing services at ech clinic.
    Media sourcing, comparison, negotiation and purchasing across broadcast, digital and a range of out of home advertising mediums.
    Creation and ongoing management of creative teams including phtography, videography, graphic design and copy writing.
    Gathering & promoting feedback from existing client database (reviews, video testimonials etc)
    Developing and maintaining online presence ensuring that content is regularly updated and reviewed.
    Identifying opportunities and creating promotions for direct mail and marketing to new and existing client database.
    Raising the profile of clinics through networking and building strong business to business relationships
    Planning, promoting and executing open events and activities at each clinic
    Monitoring and reporting on activities and providing relevant management information.

  • Digital Marketing Manager

    A Vogel

    - 4 months

    Brewster Place, Irvine, Ayrshire KA11 5DD ‎

    A Vogel is a pan European, retail-facing medical herb manufacturer with a direct-to-consumer ecommerce portal on their extensive website. As Digital Marketing Manager for A Vogel’s UK division my duties included:

    • On-page keyword optimisation using a range of search volume and competition analysis tools.
    • Entry of keywords into copy using most effective density & hierarchy placement for search engines.
    • Analysis & tracking of website performance with identification of most…

    A Vogel is a pan European, retail-facing medical herb manufacturer with a direct-to-consumer ecommerce portal on their extensive website. As Digital Marketing Manager for A Vogel’s UK division my duties included:

    • On-page keyword optimisation using a range of search volume and competition analysis tools.
    • Entry of keywords into copy using most effective density & hierarchy placement for search engines.
    • Analysis & tracking of website performance with identification of most successful SEO practices.
    • Identification & analysis of key competitor sites plus data-mining for potential inbound links.
    • Identification of successful PPC keywords & advertisements
    • Optimisation of PPC ad appearance times, content and positioning.
    • Advising on more effective use of blogging, including internal recruitment and training of subject specialist copywriters.
    • Graphical & content revamp of Facebook (Tracking of these activities using Analytics & Facebook Insights)

  • Founder & Marketing Director

    Total Therapy Group Ltd.

    - 5 years 1 month

    Bath Street, Glasgow - Albion Street, Edinburgh

    Total Therapy Group Ltd. is a Scottish based company which coordinates the activities of a team of specialist onsite therapists in Scotland's Central Belt. As founder and marketing director of this corporation I was responsible for:

    • Initial Market demand and competition analysis.
    • Strategic planning, market entry and growth plans.
    • Public and Private sector client targeting.
    • Media Buying.
    • Setup and on-going coordination of corporate image, brand design and online…

    Total Therapy Group Ltd. is a Scottish based company which coordinates the activities of a team of specialist onsite therapists in Scotland's Central Belt. As founder and marketing director of this corporation I was responsible for:

    • Initial Market demand and competition analysis.
    • Strategic planning, market entry and growth plans.
    • Public and Private sector client targeting.
    • Media Buying.
    • Setup and on-going coordination of corporate image, brand design and online presence
    • On-going digital marketing analysis and web optimisation.
    • Setup and on-going Coordination of pay-per-click advertising campaigns.
    • Networking and events coordination.

  • Marketing & Digital Marketing Consultant

    Contact Multimedia

    - 4 years 4 months

    Glasgow, United Kingdom

    A Glasgow based web development and online media company,Contact Multimedia was one of the early trailblazers in online marketing and search engine optimisation. As marketing manager to this company and marketing consultant to its clients, my role included:

    • Cross discipline marketing.
    • Market and statistical research.
    • Ongoing marketing strategy
    • Reputation Management
    • Search engine optimisation.
    • Web specific copy writing.
    • Website and user analysis.

  • Marketing Consultant / Owner Manager

    Ice to Eskimos Marketing Consultancy

    - 3 years

    Glasgow, United Kingdom

    This creative marketing agency worked with a wide range of start-up and growth level companies providing cost effective, results driven marketing and promotions advice. Working across a broad spectrum of research and promotional methods, my services included:

    • Business Planning.
    • Marketing Planning.
    • Media Sourcing and Costing.
    • Creative Marketing and Promotions.
    • Market Research.
    • Market and competitor analysis.
    • Application of emerging digital marketing…

    This creative marketing agency worked with a wide range of start-up and growth level companies providing cost effective, results driven marketing and promotions advice. Working across a broad spectrum of research and promotional methods, my services included:

    • Business Planning.
    • Marketing Planning.
    • Media Sourcing and Costing.
    • Creative Marketing and Promotions.
    • Market Research.
    • Market and competitor analysis.
    • Application of emerging digital marketing techniques.
    • Urchin web analytics.
    • Press Release and PR.
    • Reputation Management.
    • General and web specific copy writing.

Education

  • CIM | The Chartered Institute of Marketing Graphic

    Chartered Institute of Marketing

    Chartered Postgraduate Diploma in Marketing Strategic Level Corporate Marketing TBA

    -

    Activities and Societies: CIM (Chartered Institute of Marketing)

    The Chartered Postgraduate Diploma in Marketing is a challenging, high-level two part marketing qualification that demonstrates specialist professional knowledge across many areas and a route to Chartered Marketer status.

    The qualification aims to enable marketers to champion the customer experience and exert a strong influence on the organisation to adopt a customer orientated approach. It will also enable them to contribute along with other directors and senior managers to the…

    The Chartered Postgraduate Diploma in Marketing is a challenging, high-level two part marketing qualification that demonstrates specialist professional knowledge across many areas and a route to Chartered Marketer status.

    The qualification aims to enable marketers to champion the customer experience and exert a strong influence on the organisation to adopt a customer orientated approach. It will also enable them to contribute along with other directors and senior managers to the organisation's competitive strategy and manage the organisation's marketing activities in line with the customer.

  • The University of Stirling

    TQFE (Postgraduate Diploma) Education in Digital Marketing and Management <Merit Grade Awarded>

    -

    Activities and Societies: Festival of Dangerous Ideas - Creating the Innovative Concepts in Scottish Education Course Representative - Mediating between Course Members, Faculty and University administration.

    The Teaching Qualification in Further Education (TQFE) is the recognised teaching qualification for lecturers in Further Education.
    Graduating with Merit in June 2013 I am now qualified to teach students up to degree level in the subjects of Digital Marketing, management and Marketing.
    I am currently the only Digital Marketing lecturer to be officially recognised as such by the General Teching Council (GTC) in the UK.
    During this course I have been actively involved in the…

    The Teaching Qualification in Further Education (TQFE) is the recognised teaching qualification for lecturers in Further Education.
    Graduating with Merit in June 2013 I am now qualified to teach students up to degree level in the subjects of Digital Marketing, management and Marketing.
    I am currently the only Digital Marketing lecturer to be officially recognised as such by the General Teching Council (GTC) in the UK.
    During this course I have been actively involved in the curriculum development of Scotland's first recognised Digital Marketing course, delivering this content to business owners and marketing professionals as well as both HNC and HND level students.
    I have also been enlisted in the first delivery of a brand new SDS funded student work experience project, mentoring teams of NC students through a programme of workplace and business start-up activities.

  • Glasgow Caledonian University Graphic

    Glasgow Caledonian University

    BA Hons Consumer and Management Studies 2:1

    -

    Specialising in Marketing, Business Information Technology, Consumer Psychology, Sociology and Consumer Behaviour.
    Other subjects of special interest were: Corporate Strategy Formation; International Marketing; Entrepreneurial Studies; Micro and Macro Economics; Retail operations; Human Resource Management; Business Accounting & Financial Accounting.

Licenses & Certifications

Volunteer Experience

  • Cure Crohn&#39;s &amp; Colitis Graphic

    Marketing and Communications Manager

    Cure Crohn's & Colitis

    - Present 13 years 2 months

    Health

    Offering marketing, digital marketing and communications support to this medical research charity.

Skills

Publications

  • Biomedical Visualisation, Volume 1

    Springer

  • Virtual and Augmented Reality in Mental Healthcare

    IGI Global

    Observing and analyzing the role of virtual reality environments in the therapeutic treatment, analysis, and ongoing treatment planning of autistic spectrum disorders (ASD), Alzheimer's, and dementia. Using live real-world examples of the above activities in action and a literature review, the chapter will examine the level of empirical data and pre-existing qualitative and quantitative research to support these ongoing approaches. Critical analysis will also be made of the current level of…

    Observing and analyzing the role of virtual reality environments in the therapeutic treatment, analysis, and ongoing treatment planning of autistic spectrum disorders (ASD), Alzheimer's, and dementia. Using live real-world examples of the above activities in action and a literature review, the chapter will examine the level of empirical data and pre-existing qualitative and quantitative research to support these ongoing approaches. Critical analysis will also be made of the current level of empirical research available highlighting areas that should be focused on for future research.

    See publication

Honors & Awards

  • Technology Innovator Award

    Corrporate Vision Awards

  • Best UK 3D Modelling Project

    Corporate Vision Awards

  • Best Digital Campaign UK

    Chartered Institute of Marketing

  • Best Video Production Company

    Scottish Enterprise

  • Corporate Video Producution Award - 2017

    Scottish Enterprise

Organizations

  • XR Safety Initiative (XRSI)

    Education and Industry Advisor

    - Present

    Advising on user safety standards across the Extended Reality Education sector globally https://xrsi.org/

  • Metaverse Standards Forum

    Principal Member

    - Present

    Working with some of the largest players in the emerging metaverse (Qualcomm, Meta, Lenovo etc.) to set a system of standards globally to allow seamless interoperability between any and all participant AR and VR platforms

  • Google

    Digital Marketing Lecturer and Business Mentor

    - Present
  • Chartered Institute of Marketing

    -

    - Present

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