Articles by Dani
Contributions
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How can you measure the engagement of your target audience with a creative strategy?
Before testing and experimenting with any new type of strategies, it is important to define your goals and KPIs. Ask yourself: - What do you want to achieve with your creative strategy? (ie: is it brand awareness, engagement, website traffic, etc) Once you have a better understanding of your goals and KPIs, then you can start doing A/B tests, using various social monitoring tools, engagement analysis. etc.
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How can you use video to connect with your audience and tell your brand's story?
Before diving into video strategy, clearly define your brand's purpose and "why." What makes your brand special? What makes YOU special? What problem do you solve? What impact do you want to have? Once you have a compelling mission that goes beyond just making sales, let this purpose drive your content. Video is the perfect medium to build an audience relationship beyond transactions. By leading with your purpose and their perspective, you can craft memorable content that evokes emotion and loyalty for the long term.
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How can you build trust with remote team members?
One of the key ways of building trust when you work remotely is to proactively create opportunities for social interaction and engagement. Here are some of my favorite ideas around facilitating social interaction: 1) Schedule regular virtual team events like trivia so people can interact casually. 2) Take quick breaks on video calls for small group chats or icebreakers so teammates can connect more personally. 3) Create online spaces like Slack channels or chat rooms for non-work topics. 4) Recognize work anniversaries and birthdays by mailing gifts or e-cards to remote workers. The key is to create inclusive rituals and spaces that give remote workers a sense of belonging and community.
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How can you effectively test for localization issues in your Creative Strategy?
The nature of social media allows you to test your ideas quick and adjust accordingly. Before you create a long piece of content - whether that's video, text or audio - it might be worth to test how your main idea and angle is received. You can do this by sharing first a short version of your idea with your audience. This will help you understand the effectiveness of your content before you commit to it.
Activity
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Always a great feeling hosting these socials for our Future in Sports members. Back when Malph and I were building the product, we had this strong…
Always a great feeling hosting these socials for our Future in Sports members. Back when Malph and I were building the product, we had this strong…
Liked by Dani Markovits
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I'm back in Medellin for the 3rd consecutive winter. This life contrast therapy of sorts has been a huge unlock for me; I wrote about it in today's…
I'm back in Medellin for the 3rd consecutive winter. This life contrast therapy of sorts has been a huge unlock for me; I wrote about it in today's…
Liked by Dani Markovits
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One thing that has been highlighted to me more than ever this year is the power of community. ✨ A few weeks ago, I had the special honor and…
One thing that has been highlighted to me more than ever this year is the power of community. ✨ A few weeks ago, I had the special honor and…
Liked by Dani Markovits
Experience
Education
Honors & Awards
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Advanced Google Analytics Certificate of Completion
Google
Languages
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Spanish
Native or bilingual proficiency
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English
Native or bilingual proficiency
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Portuguese
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Hebrew
Limited working proficiency
Organizations
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90min
LATAM Manager
- Present
Recommendations received
3 people have recommended Dani
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2024 has been our biggest year yet, commercially and in so many other ways, thanks to an incredible team. It’s definitely been the year I feel like…
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Today Substack admitted to opening a backdoor and building extra capabilities for JUST their top user (and eventually only the top 1%). beehiiv is…
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Proud to be here in Switzerland with UEFA for the Women's Euro 2025 draw. A special tournament last time, and this one looks to be just as exciting!…
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Proud to be part of Diogo Dalot's (Manchester United and Portugal) and many professional athletes all around the world 🌍 daily health and…
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Unrivaled is the 𝘭𝘢𝘵𝘦𝘴𝘵 emerging sports league to pick up steam... The women's basketball 3on3 league closed its $28m Series A round, where it…
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Someone will make $10M+ in 2025 just by rebuilding existing mobile apps Here's the exact playbook they'll use (save this): 1) Find apps people…
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The award-winning studio A24 is turning its gaze to Liverpool Football Club and developing a TV series focusing on the reign of legendary Reds’…
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The Best FIFA Football Awards 2024™ ceremony took place in Doha on Tuesday night, as FIFA recognised the outstanding performances of players…
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