Chrisa Chatzisavva (prn. Hadjissàva)

🤯 The DRAWBACK that no one would have told in google ads, if you’re only spening on BOFU (bottom of funnel) performance campaigns and not on branding - Lets talk about search campaigns. Since search campaigns and keywords are super-targeted, they attract all your competitors. And more competition drives up ad costs, making some Bottom of the Funnel keywords cost Rs 150 and even Rs 250 per click. If you run branding campaigns, you can aim to capture these users in earlier stages, when the ad cost is much lower. The cost of Display and Video ads are less than a Re 1, hence you can do remarketing and create database to convert prospects to customers! #googleads

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🎯 Here's why R17’s ContentFlow Engine™ is a game changer 🎯 By continuously delivering fresh, tailored content, we keep your audience engaged and guide them seamlessly through the funnel 🚀 This means no more wasted spend—just ads that drive results 📈 Want to find out more? 🔗 https://lnkd.in/dgiFhvtv #ContentCreation #ContentFlowEngine #BusinessGrowth #R17Ventures #PerformanceMarketing #CreativeCampaigns #DigitalSuccess

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🛡 All for Brand Safety: TikTok enables advertisers to better control the placement of ads ✂ Two filters have been added: Category Exclusion and Vertical Sensitivity. 🎯 With them, advertisers can better control where their ads will be displayed and remove content where the display of their ads is unwanted. 🙅‍♂️ With Category Exclusion, you can choose whether ads will be shown near four non-standard categories (gambling and lotteries, violent video games, sports fighting, and youth-restricted content). 🌪 With Vertical Sensitivity, you can opt out of content related to but incompatible with your industry (a tourism brand publishing videos about nature may opt out of showing alongside content about volcanoes or floods). 👉 Now there are 11 verticals to choose from: pets, beauty, food, fashion/retail, travel, financial services, technology, automotive, gaming, professional services, entertainment. 📖 Read the full TikTok announcement here: https://bit.ly/3U3S5Tl

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🔍 PPC Ad Spend: 5 Strategies for Balancing and Maximising Campaign Impact 💼 In the competitive world of digital advertising, managing your PPC ad spend effectively is crucial. Discover 5 strategies to ensure your campaigns get the most out of every dollar spent. 💰📈 #DigitalMarketing #PPC #AdSpend #MarketingStrategies #CampaignSuccess

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Something all Marketers with a multi-pronged marketing mix, from mid-market +, and especially those who are omni-retail, should be considering right now.

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#PerformanceFocus🔎 CW19-2024 This week in Performance Marketing. Full articles are included in the first comment 👇 ⚙️ Google adds 6 new AI features for Performance Max 📐 Meta Launches new Integration with Kantar to measure Ad effectiveness without Cookies ▶️ YouTube launches Affiliate Hub 💎 TikTok Announces Expanded Premium Ad Placement Options 📏 Netflix Announces New Ad Measurement Options 🤖 X Launches Grok AI Chatbot in the UK 🦾 Snapchat Announces Generative AI Features 👾 LinkedIn Launches In-Stream Games Did you find anything particularly interesting? Let me know in the comments 👇 #PerformanceMarketing #GrowthMarketing #MarketingInsights #AdTech #MarketingTrends #MarketingAI #CreativeMarketing #ContentMarketing

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/ CAN'T REACH YOUR MARKET? // . Are you having trouble connecting with potential customers or looking to optimise your advertising efforts for better results? 𝐑𝐞𝐟𝐢𝐧𝐢𝐧𝐠 𝐲𝐨𝐮𝐫 𝐚𝐝 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐜𝐚𝐧 𝐬𝐢𝐠𝐧𝐢𝐟𝐢𝐜𝐚𝐧𝐭𝐥𝐲 𝐛𝐨𝐨𝐬𝐭 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐚𝐧𝐝 𝐦𝐚𝐱𝐢𝐦𝐢𝐬𝐞 𝐠𝐫𝐨𝐰𝐭𝐡 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬! 🌱Discover actionable strategies to create engaging and relevant ad campaigns with our exclusive PDF guide: "3 Techniques for Creating Engaging and Relevant Ad Campaigns." 🚀 Drop 'YES' below to be among the first to receive it! Let's boost your business and connect with your market like never before 💪

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🆕 𝐓𝐡𝐞 𝐔𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐆𝐮𝐢𝐝𝐞 𝐭𝐨 𝐌𝐞𝐝𝐢𝐚 𝐌𝐨𝐧𝐢𝐭𝐨𝐫𝐢𝐧𝐠 𝐟𝐨𝐫 𝐆𝐥𝐨𝐛𝐚𝐥 𝐁𝐫𝐚𝐧𝐝𝐬 empowers you to create actionable strategies, ensuring your brand's message resonates across diverse markets. 🚀 Unify your brand's global monitoring efforts and gain valuable insights for a higher ROI.   🌎 How is your brand perceived across different cultures and continents?  🎯 Are your messages resonating with your target audience?  🏆How do you stack up against the competition in the global arena?    The answers to these questions lie in effective media monitoring. 🕵️‍♀️ Download our guide and learn how to navigate global media monitoring.    #MediaMonitoring #GlobalBrands #PR #Communications #ActionableInsights

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🚀 Elevate Your Marketing Strategy with Meta Ads Ready to supercharge your advertising efforts across Facebook, Instagram, and beyond? Discover how Meta ads can help you target customers at every stage of their journey, from awareness to conversion and beyond. 🎯 Capture Attention: Reach a broad audience with eye-catching video ads and carousel ads that introduce your brand and offerings in a memorable way. Spark curiosity and build brand awareness among potential customers. 💡 Educate and Inform: Engage users who are considering your products or services with personalised ads tailored to their interests and preferences. Showcase product features, benefits, and customer testimonials to guide them through the decision-making process. 💰 Drive Conversions: Convert interested prospects into paying customers with targeted retargeting ads that incentivise action. Use limited-time offers, discounts, and promotions to encourage users to make a purchase and seal the deal. 🔁 Foster Loyalty and Advocacy: Retain existing customers and turn them into brand advocates with loyalty programs, exclusive offers, and referral incentives. Encourage repeat purchases and word-of-mouth referrals to boost customer lifetime value. 📈 Maximise ROI: With Meta ads, you can track performance metrics in real-time and optimise your campaigns for maximum ROI. Experiment with different ad formats, targeting options, and messaging to continuously improve results and drive growth. Ready to take your advertising to the next level? Let's connect and discuss how Meta ads can help you achieve your marketing goals. 🚀 #MetaAds #DigitalMarketing #AdvertisingStrategy #LinkedInAds —————————————————————————————————— Book a free consultation ⭐ https://buff.ly/3QgcYK7 Receive a complimentary growth plan if WE BELIEVE we can help you 💹

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Ready to invest, but unsure what to look for in Paid Media? 🍿 Key factors when considering paid media: 📌 Target Audience Reach 📌 Ad Format Variety 📌 Cost Control 📌 Performance Tracking 📌 Ad Placement Options 📌 Audience Engagement Metrics 📌 Ad Transparency 📌 Customer Support 📌 Integration with Marketing Channels 📌 ROI and Performance Benchmarks Maximise your ad impact with these essentials! Get in touch to find out how we can assist in your paid media 👉🏼  [email protected] 🆘

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📱 Unlock the secret to skyrocketing your app's success! 🚀 Want to maximize your ROI with Google App Campaigns? Our latest article reveals expert tips to: 🎯 Target the right audience with precision 💡 Craft compelling ad creatives that convert 📊 Optimize bidding strategies for maximum impact Don't let your app get lost in the digital noise. Click the link to discover how to take your Google App Campaigns to the next level! 👇 https://lnkd.in/eXvraETj #GoogleAppCampaigns #AppMarketing #MobileApps #DigitalAdvertising #ROIOptimization

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"Data from WARC’s Marketer's Toolkit survey shows only 2% of marketers are using attribution, experiments and marketing mix modelling (MMM) in combination for measurement, whilst a further 22% say they don’t use any modelling at all." Most marketers are failing to accurately measure their efforts, wasting money and energy on ineffective channels and strategies. Wizaly can help you get ahead of your competitors to create better marketing driven by real data. Drop us a comment below or visit our website to talk to an expert about measuring your marketing efforts with unbaised insights. Source: https://lnkd.in/dHHhKXXB

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Google is to make broad match its default match type. The new setting of "Use broad match keywords for your entire campaign" will now be the standard setting across all campaigns, unless advertisers switch this off when building campaigns. This, of course, can be easily done in the Google Ads editor when building campaigns in bulk, but would be more difficult to do if uploading campaigns via excel or building direct in the UI. Another move by Google showing that the push to broad match and the ever increasing likelihood that match type will eventually be retired, now edges ever closer. More information below.

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#PerformanceFocus🔎 CW18-2024 This week in Performance Marketing. Full articles are included in the first comment 👇 🤓 Google launches new AI Essentials course 🤖 Meta Launches new AI assistant across its Apps ▶️ YouTube Introduces more Targeting options for Shorts 👾 TikTok Tests New AI-Moji Digital Avatars 🧑‍✈️ Microsoft makes Copilot available to all advertisers 🛍️ Reddit Adds Dynamic Product Ads 📱Adjust Introduces a new tool for mobile analytics powered by AI 🔢 Splitmetrics Releases new Apple Search Ads Benchmarks report for 2024 Did you find anything particularly interesting? Let me know in the comments 👇 #PerformanceMarketing #GrowthMarketing #MarketingInsights #AdTech #MarketingTrends #MarketingAI #CreativeMarketing #ContentMarketing

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🚀 Elevate Your Brand Campaigns with Google Ads' New Brand Inclusions Feature 🚀 Google Ads has introduced brand inclusions in broad match, offering a precise way to target specific brands within your broad match campaigns. This feature combines the wide reach of broad matches with focused brand targeting for more effective ad performance. Key Points: ✅ Targeted Reach: Limit broad match campaigns to selected brands for improved relevance. ✅ Easy Implementation: Get personalized recommendations on your Recommendations page. ✅ Proven Success: Brands like Citroën have seen a 50% increase in conversions and a 35% lower CPL using this feature. A simple, effective way to enhance your brand campaigns. #GoogleAds #PPC #BrandStrategy #DigitalMarketing #AdOptimization #googleadsspecialist #performancemarketer #growthmarketing #marketing #google #advertising #brandcampaign #stratergy

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