Brendan Perring

Did you know national print titles reach up to 13.6 million people per day, with online readership even higher? Securing national coverage is one of the most influential ways to get your brand message recognised and is the bread and butter of PR. In our latest blog we look at top property supplements in the UK press and share tips on grabbing national journalists' attention. To read more, please visit: https://lnkd.in/eHZtRg8V #nationalpress #coverage #propertypr #pr #newhomes

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Register your interest for our first CLA Insights webinar on the Media Consultancy Licence at the end of November 2024. Aimed at PR and communications professionals, this session will highlight the key benefits of the Media Consultancy Licence, including how it can help your organisation remain compliant, enhance your ESG framework, and foster creativity and innovation. Register your interest now: https://bit.ly/3YCKhvr #PR #WebinarPR #Comms #PRCopyright #Copyright

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Did you know that there are no rules that newspapers and magazines need to follow when it comes to avoiding age discrimination?  If you think that #ageist headlines should become a thing of the past, join us and call on print regulators IPSO (Independent Press Standards Organisation) to add avoiding age discrimination to the official guidance that journalists must follow. See more: https://lnkd.in/eqURbV-b #AgeWithoutLimits #PositiveAgeing #Inclusion

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Unlock the power of digital marketing to drive Yorkshire exports with our on-demand webinar 📣 This webinar dives deep into the most effective digital marketing strategies for B2C and B2B businesses seeking international success. Key topics covered: ✅ Effective multilingual SEO techniques ✅ Scalable content methodologies and PR ✅ Essential tips for translation and localisation ✅ Cost-effective approaches to reduce and maximise opportunity ✅ Winning strategies for international pitches Watch this webinar with Martin Calvert, Marketing Director at ICS-digital and ICS-translate, and take your digital marketing strategy to the next level. ➡️ View the webinar here: https://lnkd.in/ej9xaYhV #Digitalmarketing #Exports #SEO #Internationaltrading

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A significant new report released today on the skills shortage impacting the manufacturing sector. Based on a recent survey of manufacturers, with qualitative insights gained by The Manufacturer to add additional context, this report is a deep dive into what is, perhaps, the biggest challenge hindering manufacturing organisations today 👇 #UKmfg #shoutaboutukmfg Joe Bush Molly Cooper Tom St John

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When it comes to comms, do you go mad for magazines or are you a die-hard digital fan? Our editorial assistant, Charlie Feasby, and senior creative, Josh McRandal, recently went to York St John university to hear Dr Sarah Cooper speak on how the haptics of paper can impact our trust in the information. Their key takeaways: • Many people have a 'need for touch', and we don't get that with digital • The medium matters – don't assume one format will suit all your needs • The print industry is super environmentally conscious and digital might not be as green as you think. Read the full article here (with some bonus insights from procurement manager Richard Bibby) 👇

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Encouraging to see that HM Treasury has finally published a set of Areas of Research Interest - only 7 years since Department for Transport (DfT), United Kingdom became the first department to do so. If you're a researcher or knowledge broker with an eye on #REF2029, sizing up ARIs as a way of sharing research expertise with civil servants, a few things to note from a report I wrote earlier this year: - They aren't intended as a 'call for evidence'. - They are as much to inform and shape UKRI funding applications as to signal a need for academic evidence. - Responsiveness will vary from department to department, as will 'first line' responders' awareness and knowledge of them. - Policy on providing letters of support varies. - Some departments 'outsource' the handling of incoming inquiries, while others proactively embrace the opportunity and process. - Those working on policy (as distinct from research) are not necessarily plugged into ARIs - or even aware of them! - Not all departmental ARIs are in the ARI Database - Foreign, Commonwealth and Development Office ARIs are no longer current (but are still live) - Proactive engagement is currently dominated by the Russell Group - and those with dedicated policy brokerage functions. - Non-academic bodies are becoming switched on to the engagement opportunity, meaning a more crowded space. As an engagement channel and possible pathway to impact, ARIs are certainly worth considering as part of the 'mix' - but it's worth considering how best you do this, to avoid black holes and wasted time. My exclusive report, 𝐔𝐧𝐭𝐚𝐩𝐩𝐞𝐝 𝐢𝐦𝐩𝐚𝐜𝐭: 𝐢𝐧𝐟𝐥𝐮𝐞𝐧𝐜𝐢𝐧𝐠 𝐠𝐨𝐯𝐞𝐫𝐧𝐦𝐞𝐧𝐭 𝐩𝐨𝐥𝐢𝐜𝐲 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐀𝐑𝐈𝐬, can help you take a more informed approach, matching your research strengths against the best opportunities. Drop me a line for details.

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B2B media leaders: Build brands audiences can't ignore Our recent webinar focussed on how B2B editors can create market-leading brands. Business Information Practice Lead Andy Baker spoke to Editors of The Lawyer , Catrin Griffiths and the Health Service Journal, Alastair McLellan on how they have built market-leading brands. Find some of the key takeaways below 🔍 Know your audience: Craft content that resonates with each segment, not a generic mass. 🔍 Fuel subscriptions with innovation: Fresh ideas from your editors keep subscribers engaged. 🔍 Move incrementally: Gradually expand your offerings for a smooth transition. 🔍 Go digital-first (Plan Carefully): Ditch print for a streamlined, modern approach. 🔍 Empower your editors: Attract top talent with strong leadership & autonomy. Watch the full webinar in the comments ⬇️⬇️⬇️

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PR is a broad industry and an essential factor in how organisations and individuals promote themselves and engage with the public effectively. Learn the Importance of CPD training for PR Professionals and how training help your organisation - https://lnkd.in/eYiw3Rcx #CPD #PR #Publicrelations

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How will agencies weather the storm after an unsettled IPA Bellwether report? asks The Drum in their latest article. With marketing budgets on hold, Jon Goulding sees opportunity rather than crisis. He highlights how leaner budgets can push agencies to be more creative and innovative, finding new growth through a mix of different disciplines. "A lack of financial resources can be a powerful asset if it encourages you to be more innovative and creative than your competitors." Check out Jon's thoughts in The Drum 👉 https://lnkd.in/eHf_AEmS #CreativeSolutions #MarketingTrends

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Come away with the skills to create an international strategy! Tomorrow, we'll have the pleasure of hosting John Marshall, an International Trade Advisor and a Creative Industries and Digital Media specialist, for a masterclass on our Create Growth Programme in Peterborough.  This session provides an overview of international opportunities and provides participants with the tools to identify global markets and how to access them.  Find out more about our programme, link in the comments below. #InternationalStrategy #GlobalMarkets #BusinessGrowth #GrowthCourse #CreativeEast

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🏭 The UK’s manufacturing sector has dropped out of the top 10 world rankings for the first time, falling to 12th, according to the latest official figures available published by Make UK today. 📈 The new government's focus must now be on the establishment of a long term industrial strategy, as those countries who have such a strategy are reaping the benefits in terms of economic output. 📰 Find out more over on The Manufacturer homepage... #UKmfg #UKmanufacturing

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Attention brand owners! 📣 In today’s digital world, it can be hard to ‘cut through the noise’ and connect with your target audience. Tailoring content and interactions to suit consumer preferences and needs is the key to capturing and retaining attention 🔑 In our latest blog, Lee Metters explains how to do just that, using 2D coding technology including QR codes powered by GS1. Check it out 👇 https://lnkd.in/d2D9MjJF #BrandIdentity #2DCodes #QRCodes #CustomerExperience #GS1

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Attention brand owners! 📣 In today’s digital world, it can be hard to ‘cut through the noise’ and connect with your target audience. Tailoring content and interactions to suit consumer preferences and needs is the key to capturing and retaining attention 🔑 In our latest blog, Lee Metters explains how to do just that, using 2D coding technology including QR codes powered by GS1. Check it out 👇 https://lnkd.in/dPVAhJYb #BrandIdentity #2DCodes #QRCodes #CustomerExperience #GS1

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How are you finding Google Analytics 4? 📊 In the latest edition of Catalyst magazine, Daniel Rowles shares his thoughts on why GA4 marks a huge leap forward for marketers. Discover the latest insight and knowledge from across the profession in Catalyst issue 2 | 2024: The great turn-off: https://bit.ly/3w6ihoi #MyCatalyst #GoogleAnalytics4 #GA4

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