Ana Lobb

1200. That’s how many companies we surveyed for our State of IoT Adoption research this year. We can’t wait to share the findings from our biggest research survey to date examining growth, challenges and forward plans for IoT in the UK and US markets. Keep an eye out this week for the report to drop. #IoTAdoption #IoTTrends #IoTResearch

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UK ad spend on BVOD services is on track to exceed £1 billion in 2021, representing a noteworthy achievement. The projected 13.7% year-on-year growth in BVOD spending is linked to major sporting events like the #Euros, #Olympics, and #Paralympics. Future estimates anticipate an additional 11.8% annual rise in BVOD spending by 2025. #Advertising #BVOD #AdSpend #Marketing #UK #BusinessInsights VideoWeek

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Who’s just one the Friendliest Software Award at the ICB Luca Awards? Yup FreeAgent And who won last year .. FreeAgent did … and the year before? Yes you guessed it FreeAgent 🤩 Massively proud of all the team here at FreeAgent . If you want find out more about our amazing and friendly software can do for your business and your clients - check out FreeAgent.com

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Meet the speakers leading our Public Sector Data Governance and Compliance webinar next Wednesday 25th September at 3.30pm. Calling all public sector professionals responsible for data management, data lineage, data governance, data security.... Book a Place: https://lnkd.in/eCd5SQvi #publicsectorit #chiefdataofficers #datagovernance #datamanagement #datasecurity

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📊 New data alert! 📊 We've just released fresh insights into the subscriptions Brits consider their 'Forever Subscriptions'. Curious about which services made the list? Take a closer look to discover the favorites shaping the UK subscription landscape >> https://lnkd.in/emNE8V-m #foreversubscriptions #superbundling #streaming #SVOD #subscriptions #consumerdata

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Stephanie Cassee is spot on. This is exactly what our customers say, that they have found procurements to be far more successful when there is engagement with suppliers before starting the formal part of the procurement – that way they can better understand the sorts of features and innovations that are available on the market, and which of these can best help them. They can then specify these innovations when the formal part of the procurement is underway, resulting in a solution that better meets the needs of the authority. Councils looking to procure a new EMS, please have a quick look at this short article by my colleague.

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🚀 Are You Still Marketing in the Dark? A recent report from The Marketing Centre reveals a startling insight: more than half of UK SMEs are navigating without a documented marketing plan. This oversight can significantly hinder your business growth. Here’s a quick look at what the report uncovered: 🔹 𝗢𝗻𝗹𝘆 𝟯𝟯% 𝗼𝗳 𝗦𝗠𝗘𝘀 𝗵𝗮𝘃𝗲 𝗮 𝗰𝗹𝗲𝗮𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗰𝘁𝗶𝗼𝗻 𝗽𝗹𝗮𝗻 𝗶𝗻 𝗽𝗹𝗮𝗰𝗲. 🔹 𝗢𝗻𝗹𝘆 𝟮𝟴% 𝗼𝗳 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗿𝗲 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 𝘁𝗵𝗲𝗶𝗿 𝗴𝗿𝗼𝘄𝘁𝗵 𝘁𝗮𝗿𝗴𝗲𝘁𝘀 𝘄𝗶𝘁𝗵 𝗹𝗲𝗮𝗱 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗶𝗻𝗴 𝘁𝗼 𝗯𝗲 𝗮 𝘀𝗶𝗴𝗻𝗶𝗳𝗶𝗰𝗮𝗻𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲. 🔹 𝗔 𝗹𝗮𝗰𝗸 𝗼𝗳 𝗰𝗼𝗼𝗿𝗱𝗶𝗻𝗮𝘁𝗲𝗱 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗰𝗼𝘂𝗹𝗱 𝗹𝗲𝗮𝘃𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘀𝘁𝗿𝘂𝗴𝗴𝗹𝗶𝗻𝗴 𝘁𝗼 𝗮𝗱𝗮𝗽𝘁 𝗮𝗻𝗱 𝗴𝗿𝗼𝘄. Could investing in marketing expertise be your next strategic growth move? Check out the full report for more details: https://lnkd.in/dE8gWXyN #SMEs #MarketingGoals #BusinessStrategy #LeadGeneration #2024Marketing #SMEleadership #SMEhiring #MarketingJobs

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The wait is almost over! UK marketers have shared their call tracking and martech experiences, and the results are in. Join our 30-minute webinar on 4 June at 11 am to get the insights first 👉 https://lnkd.in/eztT24C6 #calltracking #marketingtrends #martech #analytics #marketingtechnology #marketing

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This marks an exhilarating chapter for Verto Cloud with the announcement of our acquisition by ScaleUp Capital! This partnership not only signifies a milestone in our journey but also heralds a new era of accelerated growth, innovation, and expanded opportunities. At Verto, we've always been driven by a passion to revolutionise programme management in UK public sector, and now, with the strategic support and expertise from ScaleUp Capital, we're set to enhance our offerings like never before. This acquisition is more than just a business transaction; it's a fusion of visions where Verto's innovative solutions meet ScaleUp Capital's growth expertise. We're incredibly excited about what this means for our customers, our team, and the future of programme management. Together with ScaleUp Capital, Verto Cloud is ready to push boundaries, deliver exceptional value, and set new benchmarks in our industry. #Verto #ScaleUpCapital #Growth #Innovation #ProgrammeManagement"

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Are you the leader of a UK-based scaleup? The ScaleUp Institute's 2024 Survey helps them ensure you receive the support you need to reach your growth aspirations. Help to shape the future of scaling in the UK by sharing your experiences 👇 https://lnkd.in/eU3BxUS8  #scaletogether

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AI + Agillic = Next-Level Personalisation .... best in class customer experience * 80% of customers say the experience a company provides is as important as its products and services * 73% of customers expect better personalisation as technology advances Our success story with Aller Leisure A/S is an example of how AI and Agillic can be combined to deliver the most relevant customer experience through personalisation. A good example of enhanced real-time data decision capabilities and generative content creation to amplify memorable customer experiences, executed at scale through Agillic's automation capabilities. https://lnkd.in/dVwgweND #Agillic #Allerleisure #AI #personalization #customerexperience #returnoninvestment #martech

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For local gov folk who are need to find efficiencies (as always). A key part of the equation to find and prioritise which services have costly and avoidable demands upon them, due to failures.

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Last month in the picturesque Tuscan countryside, nine marketing leaders from enterprise SaaS businesses across the UK and Europe came together to explore the power of branded demand – the seamless blend of brand and demand tactics. One of the talking points was content. What works, what doesn’t, and how to create assets that don’t get just clicked on, but lead to conversion. Find out what the experts had to say on not just content but sales & marketing alignment, being data driven and the use of industry benchmarks. 👉 Read the full blog in the comments below! 👇 #Marketing #BrandedDemand #B2BMarketing #PipelineGrowth #BrandStrategy #DemandGeneration

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🚀 Excited to dive deeper into Shopify’s New Customer Accounts functionality? Don’t miss this exclusive masterclass, where you’ll get an insider look at the latest updates and tips to make the most of these features. 💡 Sign up today and level up your Shopify game!

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Great to see the RevOps Ltd venture come to life. Adam Geere has worked incredibly hard to drive this forward and after early success, it is now full steam ahead. If you're sick of the tool roulette, hidden fees and integration headaches that come with implementing a modern Sales, Marketing and Customer Success technology stack then the RevOps Ltd all-in-one solution is a great shout. LIFETIME DEAL ALERT💥💰🔥 🚀 - Until the end of August you can get a full-featured solution for £89 per month (normally £189) using code: HAND2024 when you sign up. You also get 14 days free to check it out with no obligation to convert. Here's a list of the features and tools you can replace: 1. CRM & Pipeline • Replaces: Hubspot, Pipedrive, Salesforce • Description: A robust CRM and sales pipeline management tool that unifies your lead tracking, sales processes, and customer management into one easy-to-use interface. 2. Sales Funnel Builder • Replaces: Leadpages, Clickfunnels • Description: A comprehensive sales funnel builder that allows you to create, customize, and optimize sales funnels to convert leads into customers. 3. Appointment Booking • Replaces: Calendly, cal.com • Description: Integrated appointment scheduling feature that streamlines booking meetings and appointments with clients or prospects. 4. Documents & Proposals • Replaces: Pandadoc, DocuSign • Description: Tools for creating, sending, and signing documents and proposals, fully integrated with your CRM. 5. Payment & Invoicing • Integrates with: Stripe, Authorize.net, NMI • Description: Seamless payment processing and invoicing solution that supports multiple payment gateways. 6. Reputation Management • Replaces: Birdeye, Podium, Sprout Social • Description: Manage your online reputation, gather reviews, and monitor social mentions all from one platform. 7. Social Media Planner • Replaces: Hootsuite, Later, Buffer • Description: Plan, schedule, and manage your social media content across various platforms with ease. 8. Calls & Tracking • Replaces: CallRail, WhatConverts • Description: Integrated call tracking and management tools to monitor and analyze communication with clients. 9. Courses & Communities • Replaces: Kajabi, Skool, Podia • Description: A feature to create, manage, and sell online courses and build communities around your brand.

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Media budgets can skyrocket! Utilize precise financial tracking to maximize your ROI and ensure project viability. Effective cost management is key. Do you monitor your spend effectively? Why not see if a financial review can enhance your strategy. #UKMedia 👉🏻smithbutler.co.uk

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