Alice Oakford

Avoid these common lead generation pitfalls ⤵ ▪ Skip cold lists. Build real connections. ▪ Cover all funnel stages. Engage every buyer. ▪ Use social media wisely. Choose platforms well. ▪ Optimise blogs. Include clear CTAs. ▪ Tailor landing pages. Guide actions effectively. Ready to boost your strategy? Contact Parklink UK today! 📞 #HolidayHomeSales #QualityLeads #LeadGeneration

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So, you’re running a Feed Only Pmax campaign on Google Ads and you’re like “Yeah I’m tapping into Google Shopping without the other crappy Google media 💥” Think again! Do yourself a favour and have a look at your placements report in the Report Editor (remember one of the first reports Pmax allowed you to do a few years ago?). This screenshot is from a client of mine running Pmax Feed Only. Admittedly other accounts aren’t this bad, but you better check your account to find out. 👀 #googleads #ppc #pmax #visiblity #transparency #google #digitalmarketing

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Organic content Vs Paid Ads: This month 40% of our inbound leads have arrived via social/website enquiries, 60% through our own paid ads 💷 In totality our 'set appt' rate is 56% from leads which have arrived, with 67% of those appts then showing up to the appt So why would you continue to put in the effort on organic content if paid ads just produces leads on autopilot? 2 primary reasons: ✅ Why on earth would we sacrifice 40% of our lead flow by not doing it ?! ✅ Social/website leads are always warmer, the conversion is always higher Before a social/website enquiry is submit, typically they have done some research and liked what they saw, they just need the finer details to decide whether or not you are for them. Also if someone sees your paid ad and decides to have a look at your socials before committing to submitting their info, if your active and posting a lot about the sector your in - well, not going to do any harm is it? I can do a social post in under 2 minutes on my mobile with practically no prep, that's because I'm accustomed to it being part of my working day. Paid ads are an incredible way of bringing you that initial interest, but combine that with regular, thought provoking and fun content and it can be an absolute winning formula for growth 🚀 Let us manage your renewables paid ads for you, meaning you and your team can focus on having fun with your content to create that winning formula!

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I've got a fantastic offer running currently on my highly rated book 'How to Write an Effective Marketing Plan'. For a short time only, you can purchase this title on e-book for just £4.99, which is a huge saving of 45%. For any SME, this must have book provides you with a practical and easy to follow guide of how to create and implement an effective marketing plan. So if you need some professional advice to get you started, or get your marketing back on track, then this is a must read. Go to: https://buff.ly/35NBYkI #marketingbook #marketingstrategist #lindsaywoodwardmarketing

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In the ever-evolving UK marketplace, identifying your target audience is not just a nice-to-have, it’s a necessity. Learn why identifying your target audience is crucial for your business' success > https://lnkd.in/dbBqD4mr #Marketing #MarketingStrategy #TargetAudience

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🎤 Ask Me Anything (Yep, really. Anything.) Ever wondered how we tackle complex digital strategies, juggle SEO, PPC, and a whole lot of creativity, or simply want to know how Nick and I manage to not get physically violent over Meta arguments? Now's your chance! Drop your questions below, and I'll answer them – unfiltered, real talk, no corporate speak. Whether you’re curious about digital marketing insights, business strategy tips, or just looking to pick my brain on the best SA wine to buy in the UK, I’m here for it. Fire away! #AskMeAnything #DigitalMarketing #BusinessStrategy #AMA

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Using sales conversation psychology throughout your website copy https://lnkd.in/ehTrepzi

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Using sales conversation psychology throughout your website copy https://lnkd.in/ehTrepzi

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CRO is crucial. When running lead generation campaigns on Google Ads, it's essential to nail this first. Your website’s conversion rate plays a big role. If it’s low, your campaigns will likely underperform, raising costs and reducing returns. 👉 A strong offer is essential. 👉 Make sure your value proposition is clear so potential customers understand it 👉 Your landing page should have key elements like social proof to build trust. 👉 Make it easy for customers to enquire. If you miss these, your campaign may stall. ❌ Which can be worse than failure because you’ll keep spending without seeing real results. Take time to test and refine different offers to see what resonates best with your audience. ✅ A clear message and an optimised landing page can make a big difference. #leadgeneration #googleads #ppc #cro P.S. Follow for more content on lead generation through Google Ads.

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How are b2b marketers looking at influencer marketing right now? It's different than b2c, but EVERY industry has influencers - its just about finding them. I sat down with Robyn Hartley from The Marketing Practice to understand how brands are thinking, what to look for in a good partnership and importantly, how to get started 🌟 #b2binfluencermarketing #b2bmarketing

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I find it interesting that Google always pushed what is best for search ( ie them) when contacting clients and never giving thought to the broader media strategy, the brand tracking, the competitors advertising weight. I’ve never heard of a Google rep pushing what is best for a client. When another media tries it, say an outdoor company saying spend more on outdooor, it doesn’t go very far. But when Google says spend more in Google… An outdoor sign outside a supermarket has much better view through conversions than a pmax banner ad.

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These are the 6 things I always look at when reviewing a piece of performance UGC 👇 ✅ Hook ✅ Product to frame ✅ Benefits/USPs ✅ Reviews/Credibility ✅ Outro ✅ Length If you are ticking all of these boxes and regularly working on iterations of the top performers, you're already ahead of the curve 👏 #paidmedia #meta #tiktok #ugc

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A tale as old as time Song as old as rhyme Content and your why #ContentMarketing #MarketingStrategy #BusinessGrowth #DigitalMarketing #MarketingTips

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The state of some of the Digital PR offers I’m seeing this week 🤦‍♂️ If you’re partly buying links for clients, then be transparent 👇 The number of agencies selling paid links under the guise of Digital PR has been rising over the past months and is the clear elephant in the room devaluing the service as a whole. My thoughts are if you want just links, then yes a guaranteed KPI service can work, but understand that under these links you’ll mostly be getting a combination of: 👉 Syndicated links 👉 No Follow Links 👉 Paid Links 👉 Do Follow Links (what everyone wants) People can push back on the paid aspect of this and that’s fine as luckily, this industry is transparent when you have the tools to look under the hood. Just by doing a little bit of top-level research into some widely shared campaigns (i.e., putting the URL in Semrush/Ahrefs), it's clear that amongst earned media placements, there are paid posts within these that can be linked back to the agency/person who delivered the campaigns. Again, this is fine if it’s clear with the customer and agreed upon, but packaging it up as a wholly earned Digital PR service isn’t transparent, and we see customers repeatedly come to us with the same issue that relates to this. In my opinion, Digital PR is much more than just links and should be measured by other factors, including: 👉 Brand mentions 👉 AVE 👉 Reach of articles 👉 Relevancy of articles 👉 Share of search 👉 SEO value There’s so much more to Digital PR, and just wrapping up the service as link-building is a disservice to all of the great campaigns we see some people in the industry delivering. Rant over, but the key takeaway is that if you’re buying Digital PR services just for the links, then you’re just building links not doing Digital PR.

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💥 𝗥𝗲𝗰𝗼𝗺𝗺𝗲𝗻𝗱𝗮𝘁𝗶𝗼𝗻𝘀 𝗻𝗲𝗲𝗱𝗲𝗱 💥 I'm looking to send some of the team on a PPC and Paid Social 'Crash Course'. I am NOT looking for the team to become paid digital experts by the end of the course. I'm looking for a course or workshop that will give them a good understanding of both disciplines so they are more confident talking about them with clients and can work more effectively with our partners who we use for these specialisms. 👉 It can be one course. 👉 It can be two courses. 👉 It can be online. 👉 It can be IRL. 👉 It can be free. 👉 It can be paid for. Just looking for something that will help them feel more confident and expand their knowledge. 𝗗𝗼 𝘆𝗼𝘂 𝘁𝗵𝗮𝗻𝗴' 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 ✌️ #recommendations #paiddigital #ppc #paidsocial #digitaltraining

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Sorry to say this but if your paid social freelancer/agency isn't doing any of the below, you've got a problem... 😪 🛍 Discussing products/bundles → We work closely with all of our consumable product brands to explore various bundles which can be used to both decrease the entry price to the brand (e.g. a taster bundle) as well as increase AOV's (larger bundle for their 2nd purchase etc.) ⚡️ Landing page testing → So, we're no experts in this, but after spending millions of £'s and working with 100's of websites over the last few years, we are confident we know a thing or two about this. Working closely with our partners we'll suggest improvements and provide feedback on landing page tests to really get the most value out of our paid social traffic. 📈 Building the business, not just sales → Paid social can be such a good channel to build out the core business assets. For example, your email list. Just a small ongoing budget could easily add 100-200 emails to your email list every month. 🌈 Taking control of creatives → We're still seeing a lot of businesses providing their OWN creatives to freelancers/agencies with no clear direction based on the data. Creatives are slapped up into an ad with a "hope for the best" approach. There's a huge amount of work that should be going into the processes/experience outside of just day to day campaign/ad creation. You need someone that isn't afraid to muck in and most importantly gets properly involved in these conversations. It could be make or break for your ad performance.

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SEO and PPC are a match made in heaven 🤝👼 So much so that you can effectively explain how both work in the marketing funnel at the same time... 🤯 Don't believe me? Check out my most recent YouTube video where I do just that 😉 📈 Click the link in my headline for it 📈 This is my first like "whiteboard" sesh and I think I will make more like this... Let me know if you like it 👇 #digitalmarketing #seo #ppc #marketing #youtube

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Here's what most people get WRONG about lead gen with PPC: 1. Not having a clear strategy 2. Not tracking and analysing data 3. Not optimising their landing pages 4. Not understanding their target audience But here's what we do at switcheroo.co.uk: 1. We define your target audience and create buyer personas. 2. We create compelling ad copy that addresses pain points and offers solutions. 3. We design landing pages that are optimised for conversions (clear CTA, minimal form fields) 4 We continuously test and optimise your campaigns based on data and insights. 5. We use retargeting to nurture leads and return them to our site. 6. We integrate our PPC campaigns with your overall marketing strategy. -- PPC can be a powerful tool for lead generation, but only if done right. Don't waste your ad spend on ineffective campaigns! #leadgeneration

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