Alex Buttle

This year is all about survival. I've seen enough data to call it. Multiple reports are showing Flat -> No growth. Wayflyer/Iris Finance report had Q1 overall growth at +4% YoY. Common Thread Collective Index has same store sales flat YoY. What does this mean? This year is about survival. The industry as a whole isn’t growing. We can blame this on whatever we want. But the outcome remains the same. Instead of obsessing about your topline growth. (Which is a steep mountain to climb.) Focusing on growing your bottom line. In a low topline growth year, spend time becoming more profitable. 100% YoY growth doesn’t do you any good if you’re out of biz in 2 years. The goal needs to be surviving to 2025. #shopify

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Zero acquisition cost = ZAC Sadly in this day and age ZAC (this is a made up term btw) within most industries is pretty much non-existent (there are very few edge cases). HOWEVER What about if Amazon are paying for your Google ads? Literally the dream if you’re in Ecommerce. Well, it’s not quite as hard as you think. It took us around a year to get Amazon bidding on our ideal bottom of the funnel key terms: Example attached: ”Biotin Supplement” How did we get Amazon to spend their $ on our little brand Amazon FBA brand? ✔️ Top 10 in category ✔️ High conversion rate product (we currently convert at 38%), the average is around 10-15% ✔️ Amazon Choice badge As I mentioned earlier there is no ZAC - we had to fund the original meta ads, Google ads etc. to our listing to drive conversions, which drove repeat customers (improves conv rate). However once you’ve built this flywheel, not only do you rank well organically on Amazon but you COULD end up with Amazon spending their marketing dollars on Google for your product = win win. We’re not 100% sure what triggers Amazon to spend on your product on Google and this is anecdotal to our product, but this is what worked for us!!

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First Priority: Founder First duty: Protect The Founder at Foundership

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We have the best guest lineup ever in the next 30 days on 20VC: Marc Benioff, Salesforce (Market Cap: $324BN) David Vélez, Nubank (Market Cap: $67BN) Nik Storonsky Revolut (Valuation: $45BN) TS Anil, Monzo (Valuation: $5.9BN) 20VC is on 🔥. LFG. #Founder #funding #business #investing #vc #venturecapital #entrepreneur #startup

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Looking to invest in something unique and profitable? , we dive into the world of .co.uk domain name investments and why it could be the next big thing for your business or portfolio. 💻💼 Discover how owning a premium .co.uk domain can boost your brand’s credibility, improve SEO, and appreciate in value over time. Whether you're a business owner or an investor, securing the right domain can open up incredible opportunities in the growing digital economy. #domains #socialmediamarketing

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Big news. Big. Huge. Announcing: Jitty Pre-Market 🙌 Did you know that 10% of homes sold in the UK never make it “on market”? They never get to RightMove and Zoopla, so most buyers don’t see them. And in London it’s more like 20% of homes 🤯 We think you should be able to see these homes, so we’ve created Jitty Pre-Market to do just that. Jitty Pre-Market shows you homes before they go onto portals - sometimes days before, sometimes hours, sometimes weeks. Some homes will never even make it onto the portals. And as they’re pre-market they sometimes won’t have the usual information, just basics like bedrooms, size, address, and price - they’re literally pre-marketing.  It’s our first paid-for feature, and there will be a big discount for early signups. I'll pop a signup link below. It’ll just ask where you’re looking to see pre-market homes, and we’ll be in touch when it’s live in your target areas. If you want to be extra helpful, tag a friend who is currently searching for a home, and you’ll get a high-five when I next see you in person.

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Looking for a success story? See how a UK SDLT business increased their ad spend from 1000 GBP to 20,000 GBP per month! The Challenge: Ever felt like your business is stuck in a lead generation rut? A UK-based stamp duty refund business was facing the same struggle, generating only 2-4 leads per week despite their efforts. Their skepticism towards digital marketing only added to their challenges. The Solution: Understanding the potential of digital marketing, We proposed a comprehensive solution with an initial budget of 1000 GBP per month. We leveraged automation to streamline their processes and optimize their digital marketing efforts. By implementing tailored systems, the business could efficiently manage their operations and significantly increase their lead generation. The Results: Our strategic digital marketing and automation efforts led to a significant boost in lead generation. This success allowed the business to increase their digital advertising budget from 1000 GBP to 20,000 GBP per month. As a result, they became the most trusted name in their niche, ensuring sustainable growth and success. This transformation showcases the power of digital solutions and strategic investment in business development. Thanks to their trust in our system, they now enjoy 6-7 figures in monthly revenue from the leads we generate. Want the same success for your business? Comment "Lead Gen" for a quick audit. #leadgeneration #b2bleadgeneration #funnels #marketingsuccess #facebookads #googleads #customerretention

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Techies, Founders, Leaders, lend me your ears You might just love what’s coming 👇 The next month of Pain in the SaaS is packed with value just for you. Here’s a teaser of what’s to come: - Tom Pennings turning a server off even when could fix it. - Richard Russell explaining why the Google way isn't always the best way. - Nadia Pace’s office that was literally falling down. - Nikos Kryvossidis trying to change the culture and building bridges across departments. I’m dedicated to bringing you the best advice and information from VCs, founders, and sales leaders about how to scale your startup, become a better leader, and hear the real stories of experience. 🚀 It all starts tomorrow at 9am Berlin Time. Be sure to follow #PainInTheSaaS so you’ll get notifications of all the episodes as they drop and won’t miss a thing. #podcast

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Here is why Content Girlies is going to be THE next big thing for MARKETING. Content Girlies is an innovative concept where we bring together creators across the UK, US and CA. We hold events, trips and help creators work with brands by putting them in contact with brands/businesses through a whatsapp broadcast group. What issue do we solve for brands/businesses? We cut down their marketing efforts through providing them with a list of creators interested in working with them. Why you should use US? We can make your business go viral. We have over 300 creators in our network. We can orchestrate trends using our network. Got a new product releasing? Allow us to send it out to our creators and lets orchestrate a trend! We also hold UGC content trips! We can get your brand content in a specific location without you having to deal with the logistics of sending creators out! Wanna work with us? email us [email protected] Portfolio https://lnkd.in/e7KiepTT

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This is one of the testimonials we’ve received at Avalanche that I’m most proud of. Where a lot of outbound agencies fall down (trust me, I’ve hired them myself in the past) is focusing on the number of calls they book for you. But this is the wrong metric to chase. If you told me you wanted 10 calls this week, I’d fill your calendar with crap. If you told me you just wanted to speak to the right leads at the right time, I’d focus on getting your 1 or 2 meetings a week that are much more likely to lead to an actual sale. Focus on quality over quantity. You’ll save time, make more money, and win better fit clients. #outbound #coldemail

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Potential VC Investor (going through due diligence before an investment): your ROAS looks horrible right now. bring it up ASAP or i don't think we'll invest Brand Founder: no Investor: you need to maintain a [number] X Return on Ad Spend. so why aren't you pulling back spend until you get there? and why are you spending [number the investor thinks is too high]% on all those (air quotes) "Brand" videos that drive no attributable purchases? candidly, i'm losing confidence in your judgment. my conviction in this investment is dwindling Founder: we won't pull back spend simply to hit a ROAS number and we won't change the creative we're running Investor: that's the only way your unit economics work Founder: you're requiring the unit economics to function uniformly every month. we've been there, done that, it doesn't work. we knowingly plan for extended periods of lower efficiency because we optimize for the year, not each month Investor: you're taking on too much risk. you're making a bet that you're (does air quotes) "filling the funnel" based on the huge assumption that you'll clear it out when Black Friday Cyber Monday comes Founder: that's how brands need to do it. optimizing for consistent marketing efficiency every month is in service of consistency itself, and not the actual business. our goal is to maximize total contribution dollar generation over the course of a year at a margin we like Investor: what if it doesn't work? Founder: we've had that happen before. we learned there's both an effective and ineffective way to fill the top of the funnel. the effective way is to generate a high volume of brand-first content and run it through a rigorous validation process. Investor: it introduces too much volatility into the business. you might run out of cash if you're wrong. our other brands always maintained a [number] X ROAS every month Founder: your last consumer brand investment was in the heyday of facebook ads and when you could reach >90% of your social following. i know you want to "get back into consumer" because of your firm's "contrarian thesis-driven approach", but this is the right way to run a business Investor: yea, those were the days Founder: and this way of operating is a far superior way to support our wholesale business, which is quickly becoming 50% of our channel mix Investor: there's no way i can get the other partners to move forward with this investment if we're seeing such a degradation of marketing performance right before we write the check. they'll be spooked Founder: then we might not be a fit. we need the freedom to operate the way we think is best with the data we have. we might be wrong. we've been wrong before, but we need the space to learn. why don't we just shake hands and agree that we're probably not a fit Investor: (whispering) i wouldn't take the money either. the managing partners don't get it and VC isn't all it's cracked up to be. you're not hiring are you? i'd love to work for you guys

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I promised Lee Anderson a list of things we did to get incredibly high google rankings👇 1 - General good practice. Proper page headers and tags, fast loading & mobile freindly 2 - Write the pages as if you were explaining things to your mate in the pub, you will know far more than you think about your area of expertise, explain it in basic terms, split it into sections and pages, make them informative, not too long and link them, you want the reader to click another page. Update your site often 3 - Google reviews, as many as possible as regular as possible and keep them coming constantly 4 - Social Media, post loads of content daily on the channels you like and link to your website, it can only be good google sees you are alive every day. Facebook ads are a cheap way to throw quick eyes on your page which might help 5 - Backlinks - get any customers or suppliers who agree to do small write ups with links to your website on there website I am sure there is loads more things and a lot of this is speculaction but it’s the main things we did and now we get shed loads of organic visitors every day. It’s really hard intense work to actually do you have to be incredibly focussed and committed if you can’t then you best get a 3rd party to help but remember they can’t do point 2 which is the main one This is the kind of info I wrote up there are quite a few pages though all covering different things

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Monday Update (7/1) for Lore 🛰️ Wins 🚀 - My co-founder is finally out of his job to focus on this brand full time - We confirmed a great placement for a URL link on a 24/7 stream with hundreds of our ICP watching Losses 😴 - Not necessarily a loss, but the last week we didn’t gain or lose anything - We were a bit in limbo and could have been more productive Things We Learned 🧠 - Watching some other apparel brands we noticed we need much better systems in place to put out creative - Today we’re templating a few scripts/ formats that we can always run for each product Action Items 💯 - Confirm if we are changing the blank we are using to a new one we found that has a nicer fit and heavier feel - Drop a new product every week, new collection every 3-4 weeks (finalizing calendar) Final thoughts: we don’t want to put all of our hopes and dreams on one design. We need to move faster and put out more content and more shirts to find what sticks organically. I got the inspiration from watching music artists and how new singles released prior to the album historically perform better than the unreleased songs revealed on the album. Taking the same approach, we want to supercharge our content engine and post more teasers and product intros prior to launch days.

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Pump fakes vs. *actual* signal - both can be indistinguishable to a founder but produce drastically different results. Let me explain.... In venture, a 'pump fake' results in a founder building a bespoke solution for a customer under the false pretense that the solution/product has broad applicability for many customers. Customer product requests are intoxicating, especially in PMF phase, because it makes teams feel that 'we're onto something' and there's a market for our product. Pump fakes can be company-killing b/c it sends a team with limited resources down a path that ultimately becomes dead-end with little runway to pivot. Here's how you can avoid the perennial pump fake and keep pushing forward: (1) Don't just hear the customer, *listen.* Hearing is a passive and involuntary activity resulting in zero info retainment. Listening is active and voluntary process that forces you to absorb and react to information. By listening, you're able to translate customer feedback into measured actions. (2) Speak to *many* prospective customers BEFORE you start building. This helps you internalize the true hair-on-fire problem customers are facing and filters out atypical feedback not shared by a customer cohort. (3) Understand customer nuances and recognize that not all customers are created equally. When evaluating prospects, try to understand the composition of their business (team, fundraising, revenue, ICP, etc..) to triangulate why your service is needed for a particular customer. Often times, pump fakes are missed simply due to lack of customer context! https://lnkd.in/euYZ-TKk

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Top 25 UK Ad Spenders: Key Insights with Segmentable’s Comprehensive Analysis I've created an in-depth Miro board showcasing the top 25 biggest ad spenders in the UK by industry. This includes detailed customer segments for each company, with a deep dive into the largest segment. For each segment, you'll find: ▶ Customer Personas: Detailed profiles with pains, triggers, and objections. ▶ JTBD Cases: Key tasks customers aim to accomplish. ▶ Distribution Channels: Effective channels for reaching these customers. Why You Should Check This Out: 1️⃣ Benchmark Your Strategies: Compare with industry leaders. 2️⃣ Refine Your Targeting: Enhance your own customer targeting. 3️⃣ Identify Market Trends: Stay ahead of consumer behavior shifts. 4️⃣ Optimize Your Budget: Learn effective budget allocation. 5️⃣ Boost Engagement: Tailor messaging to specific customer needs. 🔝 This is a must-see for marketing professionals, advertisers, market researchers, and strategists. Interested? Comment  INSIGHTS and I'll send it to you (must be connected).  The second part is coming. Stay tuned. P.S. I know people usually mention that this kind of material took a lot of time to prepare, but with Segmentable it only took me a week. And most of that time was spent composing the board, lol.

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Are you feeling trapped in the struggle to scale your ecommerce sales at the moment? 😔 Are you a startup or a small business generating under 5k in monthly revenue with $3k ads spend available per month? Need 3-5 ROAS or more? Look we understand the challenges you're facing and what you need right now is a professional advertising and marketing team to invest in your business model and help you to generate the best results possible. Find out more here: https://bit.ly/4aF76BJ With our Pay For Performance model, your success becomes our top priority. We only succeed when you do. It really is that simple. You don't just want to get the right expertise. If you want the best results possible, you want the income of those experts to be tied to the results they generate as well. This way you know with 100% certainty that the people working on your campaigns have the right motivations to drive the kind of results you could only dream of. Find out more here: https://bit.ly/4aF76BJ This means: 1. You get to work directly with our head of marketing to make sure you have the right strategies in place 2. Our expert marketers and copywriters will handle ALL your ad creatives to make sure you ads are captivating and drive real results In fact we're so completely confident about our ability to generate you results that we: 1. Don't charge extra for time or resources 2. We do what ever is needed, when ever its needed 3. We offer zero setup fees 4. No minimum charges to get started So if you're ready to take your ecommerce to the next level now? Get in touch today and find out how our Pay for Performance Model can work for you. 😊🚀 Find out more here: https://bit.ly/4aF76BJ

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Are you feeling trapped in the struggle to scale your ecommerce sales at the moment? 😔 Are you a startup or a small business generating under 5k in monthly revenue with $3k ads spend available per month? Need 3-5 ROAS or more? Look we understand the challenges you're facing and what you need right now is a professional advertising and marketing team to invest in your business model and help you to generate the best results possible. Find out more here: https://bit.ly/4aF76BJ With our Pay For Performance model, your success becomes our top priority. We only succeed when you do. It really is that simple. You don't just want to get the right expertise. If you want the best results possible, you want the income of those experts to be tied to the results they generate as well. This way you know with 100% certainty that the people working on your campaigns have the right motivations to drive the kind of results you could only dream of. Find out more here: https://bit.ly/4aF76BJ This means: 1. You get to work directly with our head of marketing to make sure you have the right strategies in place 2. Our expert marketers and copywriters will handle ALL your ad creatives to make sure you ads are captivating and drive real results In fact we're so completely confident about our ability to generate you results that we: 1. Don't charge extra for time or resources 2. We do what ever is needed, when ever its needed 3. We offer zero setup fees 4. No minimum charges to get started So if you're ready to take your ecommerce to the next level now? Get in touch today and find out how our Pay for Performance Model can work for you. 😊🚀 Find out more here: https://bit.ly/4aF76BJ

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Are you feeling trapped in the struggle to scale your ecommerce sales at the moment? 😔 Are you a startup or a small business generating under 5k in monthly revenue with $3k ads spend available per month? Need 3-5 ROAS or more? Look we understand the challenges you're facing and what you need right now is a professional advertising and marketing team to invest in your business model and help you to generate the best results possible. Find out more here: https://bit.ly/4aF76BJ With our Pay For Performance model, your success becomes our top priority. We only succeed when you do. It really is that simple. You don't just want to get the right expertise. If you want the best results possible, you want the income of those experts to be tied to the results they generate as well. This way you know with 100% certainty that the people working on your campaigns have the right motivations to drive the kind of results you could only dream of. Find out more here: https://bit.ly/4aF76BJ This means: 1. You get to work directly with our head of marketing to make sure you have the right strategies in place 2. Our expert marketers and copywriters will handle ALL your ad creatives to make sure you ads are captivating and drive real results In fact we're so completely confident about our ability to generate you results that we: 1. Don't charge extra for time or resources 2. We do what ever is needed, when ever its needed 3. We offer zero setup fees 4. No minimum charges to get started So if you're ready to take your ecommerce to the next level now? Get in touch today and find out how our Pay for Performance Model can work for you. 😊🚀 Find out more here: https://bit.ly/4aF76BJ

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Are you feeling trapped in the struggle to scale your ecommerce sales at the moment? 😔 Are you a startup or a small business generating under 5k in monthly revenue with $3k ads spend available per month? Need 3-5 ROAS or more? Look we understand the challenges you're facing and what you need right now is a professional advertising and marketing team to invest in your business model and help you to generate the best results possible. Find out more here: https://bit.ly/4aF76BJ With our Pay For Performance model, your success becomes our top priority. We only succeed when you do. It really is that simple. You don't just want to get the right expertise. If you want the best results possible, you want the income of those experts to be tied to the results they generate as well. This way you know with 100% certainty that the people working on your campaigns have the right motivations to drive the kind of results you could only dream of. Find out more here: https://bit.ly/4aF76BJ This means: 1. You get to work directly with our head of marketing to make sure you have the right strategies in place 2. Our expert marketers and copywriters will handle ALL your ad creatives to make sure you ads are captivating and drive real results In fact we're so completely confident about our ability to generate you results that we: 1. Don't charge extra for time or resources 2. We do what ever is needed, when ever its needed 3. We offer zero setup fees 4. No minimum charges to get started So if you're ready to take your ecommerce to the next level now? Get in touch today and find out how our Pay for Performance Model can work for you. 😊🚀 Find out more here: https://bit.ly/4aF76BJ

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