Rayanne Walters’ Post

Collaborating with content creators helps you gain exposure, build brand awareness, earn the trust of new viewers, increase the visibility of your content, and attract new leads to your channel. Read more 👉 Link in comment #YoutubeVideos #QualityLeads #Marketing

So much of marketing is about faith in the process. Defining the right audience. Planning thoughtful content. Executing the content. And... Waiting and trusting. This last part is the hardest part. You might be doing everything right... But just need to be more patient.

Collaborating with content creators helps you gain exposure, build brand awareness, earn the trust of new viewers, increase the visibility of your content, and attract new leads to your channel. Read more 👉 Link in comment #YoutubeVideos #QualityLeads #Marketing

There is nothing I love more than seeing small brands and creators win big with genuinely creative, unique, and simply brilliant content. This video from Fei Er Restaurant on instagram has more than 12.2 million views 🤯 It should give all businesses hope that if they focus on getting content right, on sticking out instead of following suit, that they can win big. It's all about taking creative risks. How many weird & wonderful pieces of content have been binned by an approval process? If you're employing a marketing team or a creative employee with a content idea in 2024. Then this is your sign to back off, hand them the reins, and see what happens. Anyone else love this kind of content? #Marketing #Advertising #Creativity

I see so many content creator/influencer platforms designed to help companies "quickly/seamlessly/easily" work with content creators and get their products out into the hands of these folks. There's nothing quick/easy about identifying and partnering with the right content creators. This style of relationship marketing needs to be built on AUTHENTICITY and the right product/creator fit. No one can convince me this can be done "seamlessly" on a single platform. Excellent strategy, genuine creator partnerships and rigorously tailored messaging are what sets the greats from the rest. Trying to turn everything into a turnkey platform for this nuanced marketing tactic is folly, IMO.

Are there alternative ways to find good content creators for your brand? One way we've done it in the past is by sourcing good quality up and coming actors or presenters. Why? 🎦 They know how to present on camera without being too polished. 🎦 Can naturally tell an emotional story in their vocal delivery. 🎦 Usually need less training to deliver the content styles. 🎦 You can build a small pool of talent to build the relationship and hone the content over the months. 🎦 They don't need to have a large social footprint as we've found in the past, some content creators followers are not relevant or active. 🎦 They'll usually agree to any legal or brand requirements which are important to larger brands. Are there any other ways to engage with content creators? #ugc #socialcontent #b2bsocial

Creating high-value content in the “brain rot” era is hard. Brands and creators alike are incentivised to: - Always chase the latest trends - Obsess over engagement metrics - Resort to cheap tricks to grab attention The result? We’re drowning in disposable content, forgotten the moment you swipe away. There’s nothing bad in occasionally hopping on a trend or experimenting with a viral format. But constantly chasing a viral hit is a dangerous game, one that damages brands and burns out teams. Now more than ever, we need to create for longevity. Whether that’s packaging big stories into short-form or experimenting with longer formats, providing lasting value is key. It’s time we put long-term impact over short-term gains. As a creator, this is something I think about a lot lately. Over the years, I found content strategies that help future-proof brands on social. My plan is to start sharing those. The world needs more powerful storytelling, now more than ever. Or is it just me? 🤔 #ContentCreation #SocialMedia #Filmmaking #ContentStrategy

Collaborating with content creators helps you gain exposure, build brand awareness, earn the trust of new viewers, increase the visibility of your content, and attract new leads to your channel. Read more 👉 Link in comment #YoutubeVideos #QualityLeads #Marketing

Meet Our Trend-Slaying Content Creator! 🎥✨ He’s not just creating content, he’s riding the wave of viral trends like a pro surfer 🏄♂️! From trendy reels that make you stop scrolling to ads that sell, he’s got it covered. 💡 Need an ad idea? He’s got 99 of them (and they all went viral). 📈 💬 "I don’t just create content—I act in it, direct it, and make it go viral (with a little help from the algorithm gods)!" He also ensures our performance marketing team is never short of fresh, scroll-stopping content. 🎯 You’ll find him casually brainstorming product placements while sipping his iced latte and bringing brands to life in the reels. ☕💁♂️ Get ready for some ads you won’t want to skip! 😎 📧 Think you’ve got what it takes to join us? Mail your portfolio to hr@mangovers.com! Let’s create viral magic together.

It's ironic that I'm posting this on my phone while I walk my dog. But I don't think content teams should dive into the user-generated content game as their primary strategy. Raw, unvarnished content works. But it works more for individual creators. Brands will never be able to emulate the authenticity of a single person. People connect more with Anthony Bourdain than McDonalds. Instead, content teams should zag. They should capitalize on the time, budget, and resources that creators alone often don't have access to. They should build the HIGHEST quality media content in their niche. They should work alongside the STRONGEST minds in their niche. They should be intentional with promoting for the GREATEST reach possible. User-generated content isn't going anywhere. But as that format saturates our timelines, the opportunity for brands to stand out is with well-produced content. (this is the first of 'walks with hen'. expect more brain dumps and husky howls.)