After 30 impactful years at Kantar and nearly two decades leading Worldpanel by Kantar, Josep Montserrat has announced his decision to step down from his role as Chairman at the end of the year. In Josep’s own words: "At Worldpanel, I truly believe we built something very special together. It was an honour and a privilege to lead such an incredible team—always passionate, positive, and striving to make a difference. You have been a source of inspiration and energy, helping me grow as a leader and as a person." Under Josep’s leadership, Worldpanel transformed into the global powerhouse it is today: tripling in size, doubling our team, and expanding into 50 markets. His vision propelled Worldpanel into new sectors, introduced pioneering data panels, and led the shift to digital and mobile data collection. Since becoming Chairman in 2021, Josep has continued to shape our path, offering wisdom and guidance that have left a lasting mark. As Kantar's CEO Chris Jansen notes: "Over the course of the last 30 years Josep has had a profoundly positive, and everlasting impact on both the direction and performance of Worldpanel. Josep should be incredibly proud of his contribution and leaves a legacy that we both value, and hugely appreciate. On a personal level, in the 3 years I have been in my role, Josep has been so generous with his time, extremely thoughtful in his contribution, and exceedingly helpful to me as I’ve got to grip with a new company and industry." Josep, gràcies, thank you from all of us. 💚 Join us in celebrating Josep’s remarkable legacy in the comments below!
Worldpanel by Kantar
Market Research
Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour around the world.
About us
Worldpanel division decodes shopper behaviour to shape brand futures. It is the currency in consumer and shopper insight, helping brands harness the power of our behavioural data to set bold strategies and drive sustainable business impact. With the largest consumer panel in the world, they understand brand and retail dynamics through the choices of 6 billion people. Their experts and solutions provide a multi-dimensional view of how people think, how they shop and how they consume, empowering brands and retailers to evolve with shopper behaviour.
- Website
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http://www.kantar.com
External link for Worldpanel by Kantar
- Industry
- Market Research
- Company size
- 1,001-5,000 employees
- Headquarters
- London
- Type
- Privately Held
- Specialties
- FMCG, Impulse products, Beauty and Personal Care, Fashion, Telecoms, Entertainment, consumer behaviour, market research, analytics, consumer panels, ecommerce, retail, brand footprint, omnichannel, CPG, consumer goods, consulting, surveys, innovation, consumer insights, SVoD, marketing, inflation, coping strategies, GMS, and grocery market share
Locations
Employees at Worldpanel by Kantar
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Guillaume Bacuvier
Chief Executive Officer - Kantar Worldpanel and Independent Director - CCEP and Berger-Levrault
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Catarina Cordas
Business Insights Director @Kantar || Private Label Consultant | Consumer Insights | Bring data to life to empower informed decisions.
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Kurt Barnhart
VP Strategic Communications at ContentOne Development, Inc
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Paul Moore
Director - global at Kantar
Updates
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El consumo en el hogar sigue ganando terreno en España. Un 36% de los consumidores afirma pasar más tiempo en casa que antes de la pandemia, lo que está creando nuevas oportunidades para captar compradores con productos que antes consumían fuera. Joan Riera destaca cómo este cambio, junto con la innovación y el enfoque en targets clave, está impulsando a las marcas que lideran el mercado. Las que han logrado captar compradores en el último año han sabido adaptarse a estos nuevos hábitos de consumo y aprovechar las oportunidades que ofrece este cambio. 🚀 ¿Está tu marca lista para conectar con consumidores que disfrutan más de productos en casa? Explora nuestras soluciones para adaptar tu estrategia y conecta con Joan Riera para más información: 👉🏼 https://lnkd.in/d3d7EZiy
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From bringing reusable bags to the store, to opting for refill packs and avoiding products packed in plastic, we’re seeing a clear shift toward more sustainable habits. People are actively making eco-conscious choices every day. Our latest ‘Who Cares? Who Does?’ #sustainability study highlights this trend. The results show that sustainability is in fact becoming a key part of everyday life, with more individuals embracing practices like using refillable water bottles and choosing products that opt for a plastic alternative packaging. The momentum is real, and so are the opportunities for your brand to embrace this positive change. For more insights, contact us here 👉🏼 https://lnkd.in/dRxGFSgt #WhoCaresWhoDoes #FMCG #ConsumerBehaviour
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#WorldpanelWeeklySummary 🌏 Discover the week's top stories👇 🥤Beverages category remains key driver of Asia’s FMCG growth https://lnkd.in/dvXnXRw4 🌱Who Cares? Who Does? Sustainability study https://lnkd.in/dRxGFSgt 🎄Premium lines jump as British shoppers stock up for Christmas https://lnkd.in/d6RiGkeq 🎅🏼Irish grocery sales hit €1.24 billion as shoppers stock up early for Christmas https://lnkd.in/dyABEgfN 🛒Discounters strengthen their leadership in FMCG consumption in Colombia (Spanish) https://lnkd.in/dSZ2Wygk 👛Mexican shoppers adopt new consumption habits (Spanish) https://lnkd.in/dD4wrk6m 🚀Malaysia’s Shopper Digest: turning potential into reality https://lnkd.in/gYdUJn9Q 🌀Typhoon Yagi's impact on FMCG in Northern Vietnam https://lnkd.in/gWxyBGTR 📊New Mainland China Shopper report https://lnkd.in/dhMK_a7y ❓ Did you miss last week's summary? Check it out here https://lnkd.in/d_aKeVwJ
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Top 10 posts of 2024 (10th) In Great Britain – a market with one of the highest promotional intensities in global FMCG – the promotional landscape is shifting gears. After dropping from 30% to 23% (2021 to early 2023), promotions have rebounded to ~29%. Will they break through the 30% line again? In the past few months the pace of promotional growth has cooled. However, as retailers gear up for Christmas, promotions will remain key. But what promotional mechanic will they use and how will they tailor this for each department? We have seen volume-based deals falling out of favour, with temporary price reductions on the rise, will this remain the case in Q4? Want to dive deeper into the latest trends shaping British grocery retail? Read our latest #grocerymarketshare update: https://lnkd.in/ekUF9ygE Worldpanel by Kantar
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Worldpanel by Kantar reposted this
Waitrose have recently refurbished the Maidenhead (in Berkshire) store. I took a look around to see what the premium focused grocer has decided to focus on given the chance to start again. Thanks to Mark B. for letting me disturb him during a busy December.
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As Q3 2024 concludes, the #FMCG industry in the Asia-Pacific region demonstrates resilience and progress. Value growth reached 3.4%, a significant improvement compared to the 2% growth in Q3 2023. This upward trajectory reflects the region’s adaptability to shifting market conditions and evolving consumer needs. 🍹 #Beverages lead the way with a 9% growth, reaffirming their position as the top-performing sector. 🧴 Other sectors, like household care, are also contributing positively, enhancing the region’s overall growth outlook. Download the latest insights and trends in the #APAC FMCG sector in the newest #AsiaPulse edition: 👉🏼 https://lnkd.in/dvXnXRw4
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Top 10 posts of 2024 (8th) The top 5 penetration gains within the #discount channel. In this years Brand Footprint, for the first time, we have released a ranking looking at the most chosen brands in the #discounters within #Europe. Below are the brands gaining the most shoppers within the fastest growing #fmcg channel. To access all the rankings visit 👉https://lnkd.in/dSiTQGBE Or to read the publication visit 👉https://lnkd.in/d7MetDAR Worldpanel by Kantar #brand #growth #consumerbehavior The Coca-Cola Company Ferrero Dr. Oetker Müller UK & Ireland Unternehmensgruppe Theo Müller
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🧩 Eating habits reveal so much about the people who live them—however they’re far from being set in stone. Each eating moment has its own story, and for food and beverage brands, these shifting patterns can feel like a challenging puzzle. Curious about what drives these choices? Watch the video to uncover the hidden stories behind eating habits and how they’re evolving👇🏼 And read the full report: https://lnkd.in/dUJSpGe5 #DemandMoments #FMCG #ConsumerBehaviour
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🍦For #GenZ’s, food isn’t just about what they eat but when and why. In #Germany, 14% enjoy ice cream in a “simple & healthy” moment, showing a desire for treats that balance indulgence with health. Brands that meet this demand can secure a spot in their routines. Gen Z also values affordability and sustainability. They want ethical, responsible products but can’t always pay a premium. Therefore, brands that deliver quality and values at fair prices will earn their loyalty. This generation is quietly reshaping the future of food. Prime your brand for Gen Z's evolving food demands. Dive into our #DemandMoments offer or connect with Javier Sanchez. 👉🏼https://lnkd.in/dw4U2-Hj #FoodTrends #ConsumerBehaviour #FMCG