We Are Cognitive

Today is #InternationalMigrantDay! 🌍 We're excited to share an informative animation that explores the concept of #CommunitySponsorship. This initiative empowers local communities to welcome and support migrants, fostering inclusion and cultural exchange. At Reset, we believe in strengthening community-led efforts for a brighter future together. This project was created in collaboration with We Are Cognitive Watch the full animation here https://lnkd.in/eCu4AbuW #MigrantRights #InclusionMatters #CulturalDiversity #CommunitySupport #EmpowermentThroughUnity #SocialIntegration #TogetherForChange

If you know me, you won't be surprised that I think we need to put much more emphasis on creativity in our education systems. Our industrial-age curriculum misses the skills creativity teaches us, skills which are vital in our changing world. What's your take? #creativity #eduction #curriculum #21stcenturyskills #lifeskills

Creativity can be the first thing to go as life gets chaotic or hardships consume everything that felt familiar. But whether it's our personal life or our business, it's times like this when creativity is most important! #creativity #powerofcreativity #comms #creative

How do you feel about the use of AI in medicine? It's a big transition, and we need to get the comms around it right. In this article, I've modelled how this could look using my IDEA framework. How will you use AI in 2025? #ai #futureofai #chatbots #medicine #nhs #comms

Jaguar's rebrand isn't short on opinions and hot takes! Personally, I admire the boldness. It's a great example of the challenges that come with trying to get comms right. Do you agree with my take in this article? #jaguar #jaguarrebrand #thenewjaguar #rebranding #brand #Type00

✨⚡Stories Zapping SuperBugs!! ⚡✨ I’m still buzzing from an electrifying two-day narrative arc with fellow artists and experts at our workshop “Through the Petri Glass” 🧫. Creative types of every stripe came together to explore how to turn drug-resistant infections into irresistible stories that amplify the impact of antimicrobial resistance (AMR) 🦠 on lives and livelihoods: 📚 Novelists brainstorming with 👩🏾⚖️ policy boffins!  ✍️ Illustrators swapping sticky notes with scientists!  🏛️ Curators collaborating with 👩🏽🎤 comic writers!  🎭 Dramatists vibing with 🕶️ AR artists! We explored transforming invisible threats into indelible narratives that could literally save lives, and learned about the inspiring work participants are already doing – from uplifting performances in marketplaces and clinic waiting rooms in Uganda (Mercy Kukundakwe), to cutting-edge VR visualizing disease from the patient’s POV in the UK (Sarah Ticho), to super-cute cartoons illustrating the cultural context of AMR in Thailand (Kanpong Boonthaworn), to radio dramas and graphic novels imagining an antibiotic apocalypse in a not-too-distant future (Val McDermid and Sara Kenney). A few brave social scientists joined us, engaging with and enriching the creative process: thanks to Director of the Global Strategy Lab Mathieu JP Poirier, strategic comms master-chief Demetria Tsoutouras, policy wizard Isaac Weldon, and stalwart research assistant Uswa Shafaque for taking the time to participate. Massive respect and thanks to all the artists and allied visionaries who made this confab such a roaring success: Becky McCall, Emily Scott-Dearing, Kanpong Boonthaworn, Lisa Jamieson, Liz Callegari, Lucinda Jarrett, Madhushree Kamak, Mercy Kukundakwe, Sara Kenney, Sarah Ticho, Sheldon Paquin, and Val McDermid. Props to the mad live-scribing skills of We Are Cognitive's Patience Rose Nottingham, Elena Gamper and Alex Gilmore. Deep gratitude to Wellcome Trust and the team there who paved the way and/or joined us on the day: Steven Hoffman, Layla Fazal Deverson, Addie Tadesse, Danielle Olsen, Madeleine Weaver, Janet Midega, Rebecca Manaley, Sian Bird, and Sumitra Upham. But most of all, huge thanks to our fearless leader Caitlin Fisher, Director of the Immersive Storytelling Lab at York University’s School of the Arts, Media, Performance & Design - York University, for nursing the germ of this idea into full-blown, mind-expanding reality. I invite all participants of the workshop to share below what they’ll be taking away from our time together! ❤️🙏🏼

Is your plan leading you forward or down a dead end? I was reading about Kodak this week and the lessons we can all learn from them. What's your approach to planning? #planning #comms #marketing #agile #business #businessstrategy

💬 Oggi abbiamo avuto il piacere di parlare di Transizione Giusta durante una lezione del Sustainability in Law, Finance and Management (SiLFiM), presso Università degli Studi di Milano-Bicocca. La #transizione verso un'economia più sostenibile è in corso, ma non può avvenire a discapito dei lavoratori e delle comunità vulnerabili. L'#azioneclimatica deve essere interconnessa ai #dirittiumani e alla #giustiziasociale. Il termine #TransizioneGiusta rappresenta questo processo complesso e implica un impegno collettivo per garantire che il cambiamento industriale sia equo e inclusivo per tutti, affrontando le #sfideclimatiche e al contempo creando posti di #lavoro dignitosi, promuovendo la #formazione e garantendo che tutti abbiano voce in capitolo. Su commissione di Laudes Foundation, Ford Foundation e Wallace Global Fund, abbiamo realizzato una mappatura di oltre 600 iniziative e attori in abito di transizione giusta, concentrandoci su 5 settori industriali e 4 aree geografiche. È emerso che non esiste un approccio unico alla transizione giusta e la sua interpretazione varia in base ai #settori, agli #stakeholder e alle diverse #regioni del Mondo. Quello che è certo è che un approccio cross-settoriale e la #collaborazione sono essenziali e che esistono dei principi fondamentali per guidare questa transizione: #inclusione, #ruoloattivo e #accountability. Per comprendere meglio la complessità di questo fenomeno, vi invitiamo a vedere la versione italiana del nostro video animato, realizzato in collaborazione con We Are Cognitive 💡 Contattaci per scoprire come possiamo collaborare per costruire un futuro più equo e sostenibile! Un ringraziamento speciale a Gulotta Carla, Teresa Pansera e a tutti gli studenti per averci dato l'opportunità di parlare di #TransizioneGiusta! Grazie anche al prezioso contributo di paolo graziano e Elena Corinne, Piani per la traduzione italiana del video!