Veridooh

🚨 Newsletter Alert 🚨 💻 We sent out our December newsletter today. In it we cover: 📣 Our latest senior hires James Corbett, Max Kalkhof and Ebony Cox. 📣 Our co-CEO Jeremy Y.'s opinion piece on how OOH brings Christmas cheer to cities. 📣 Our co-CEO Mo Moubayed's opinion piece on Australia's under-16 social media ban and its implications for marketers. 🤔 Want the latest from Veridooh delivered to your inbox every month? 👇 Sign up for our newsletter in the first comment. 

🤔 Wondering if independent verification is growing OOH media spend? 👉 Massively. 📈 Speaking on a panel at the World Out of Home Organization conference in Milan, our Global President, Nick Parker, explains how Veridooh's 100% independent verification solution has enabled our Australian clients to increase their OOH media spend and put the Australian OOH market at the forefront of global growth and market share. 👇 Watch the video below.

🚨 Thanks to NewDigitalAge for covering our latest key senior hires to meet the growing demand for independent verification worldwide. 🥁 We officially welcome: 👏 James Corbett as Director of Operations, EMEA and Americas 👏 Max Kalkhof as Communications Director 👏 Ebony Cox as Account Director UK and Netherlands 📢 Veridooh co-founder Mo Moubayed said: "Demand for Veridooh’s innovative independent OOH verification solution is surging globally, and James, Max, and Ebony bring the expertise to drive our next phase of growth. With their experience, we’ll expand our reach to more advertisers and agencies worldwide." 👇 Find the Talent Tracker of NewDigitalAge below.

🤓 Fact Alert! 🎄 The holiday season is here, and shopping centers are buzzing with activity. With foot traffic spiking in December, it's a prime opportunity for brands to connect with shoppers on the go. 📊 During this time, brands are strategically turning to out-of-home (OOH) advertising to effectively capture consumer attention in a saturated marketplace, IAAC - Int'l Airport Advertising Corporation reports. ☝ This shift underscores the growing importance of OOH as brands increasingly invest in this dynamic medium, leveraging eye-catching visuals and carefully planned placements in high-traffic locations.

🎄 With Christmas just days away, here's a timely reminder of how out-of-home (OOH) advertising makes cities better places to live, especially during the festive season. 💰 OOH turns cities into holiday film sets, makes them more resilient and helps them stay funded. 🎁 So next time you’re rushing to buy gifts and catch the last train home, look around, writes our co-founder and co-CEO Jeremy Y.. That billboard or mural might just remind you to slow down and enjoy the season. 🤓 Read the full article on AdNews Australia. 

With Australia set to ban social media for under-16s next year, the digital landscape faces a seismic shift. As younger audiences move offline and platform trust erodes, marketers must fundamentally rethink their approach to reaching consumers, argues Veridooh co-CEO Mo Moubayed.

🔭 In a busy media week, with news of the Omnicom and IPG merger dominating the headlines, we managed to sneak in an opinion piece on the future of marketing. 💻 With the under-16 social media ban coming into effect in Australia next year, marketers are facing a future where the platforms they've relied on for more than a decade could lose their dominant influence. 💡 Our co-founder and co-CEO Mo Moubayed argues that with restrictions in place, there's an opportunity for marketers to shift their focus, invest in age-appropriate platforms and use more traditional channels. 🤓 Read the full article on Performance Marketing World. (Register for free.)

📈 There's a big push for verification in OOH advertising. ⛔ But not all verification solutions are created equal. ☝ Watch our Global President Nick Parker explain how Veridooh's 100% independent verification solution stands out in this panel at the World Out of Home Organization conference in Milan.

🚀 Out-of-home (OOH) advertising is on the rise. 📈 According to the latest figures from the Out of Home Advertising Association of America (OAAA), OOH revenue hit US$2.04 billion in Q3 2024, marking a 4.3% increase compared to last year. This achievement represents the highest third-quarter volume ever for OOH, with year-to-date growth reaching 4.6%. Here are the key findings: 🖥️ Digital OOH is the key growth driver, accounting for 33.2% of quarterly revenue, up 7.3% YoY. 🚦 The transit category generated the largest YoY growth (8.3%), reflecting an increased return to office mandates. 📈 Four of the top ten product industries posted double-digit growth, reflecting the broad appeal of OOH across multiple industries. 👇 Read the full report below. Anna Bager

🤓 Weekend Read 🤓 🎤 Here's an interview we enjoyed reading this week. 💬 QMS CEO and OOH heavyweight John O'Neill shares his insights on how he is tackling the challenges of the present and making his business fit for the future. 📈 We couldn't agree more with one of his key points:  The Australian OOH industry used to look overseas for inspiration. Not anymore. The industry paces ahead in its ability to deliver the flexibility, accountability, and measurable results that marketers and agencies demand in a tough market. 🙌 Enjoy the read and have a great weekend!