Thinkbox

A family Christmas takes an unexpected turn when a pudding goes missing in Waitrose & Partners ad: Sweet suspicion: a Waitrose mystery. Directed by Lucy Forbes and featuring an all-star cast including Succession’s Matthew Macfadyen, Rakhee Thakrar (Sex Education), Sian Clifford (Fleabag) and Dustin Demri-Burns (Slow Horses) – is a festive whodunnit. Look through the shortlist  https://lnkd.in/e3YFEG59 Saatchi & Saatchi | Franki Goodwin | Brodie King | Ali Dickinson | Joaquín Olascoaga Roland | Alexandria Bailey | Max Henderson | Weronika Szklarek | Ollie Agius | Caroline Paris | Nathan Ansell | Joanne Massey | Alia Ahmad | Vinay Patel 

This may not come as a surprise, but here at Thinkbox, we believe in the power of TV. Don’t just take our word for it – explore our case studies. From varying budgets and campaign types to diverse objectives, sectors, and target audiences, our case studies highlight the TV advertising successes of different businesses. Read them all here: https://lnkd.in/eNkZMNaY

It’s a fizz-whizzy Christmas as Roald Dahl’s BFG and Sainsbury's colleagues join forces for this shortlisted TV ad in the November/December Thinkboxes. This whimsical culinary adventure with the beloved character evokes wonderful memories of the famous book, culminating in a sumptuous Sainsbury’s feast. The shortlist can be found here https://lnkd.in/e3YFEG59 New Commercial Arts. | Ian Heartfield | Dan Bailey | Brad Woolf | Emma Bisley

Unwrap the secrets of human behaviour to create and place advertising that truly dazzles. Richard Shotton’s must-read paper, The Value of TV: A Behavioural Science Perspective dives into one of the most captivating areas of advertising, exploring five cognitive and behavioural biases that reveal why TV has a spark that sets it apart. Download the paper now from the Thinkbox website and give your advertising strategy the gift of behavioural science:  https://bit.ly/3DcvRK4

It’s the return of the singing oven gloves in Morrisons: The greatest show at home. Set to the Bugsy Malone’s Give a little love, the track was recorded by Morrisons colleagues at Abbey Road Studios. A festive celebration of the hosts who put on the greatest show of the year. Take a look at the rest of the shortlist  https://lnkd.in/e3YFEG59 Leo Burnett UK | Gareth Butters | Kimberley Gill | Jennifer England

Jane Christian from EssenceMediacom UK joins us in the Thinkbox studio to explore Profit Ability 2: The new business case for advertising. She examines how economic conditions and the evolving media landscape have influenced advertising effectiveness in the post-pandemic world. Despite what commentators might have suggested, the findings reveal a story of stability and gradualism. Advertising effectiveness isn’t undergoing a dramatic overhaul but is instead evolving steadily over time—an evolution, not a revolution, in advertising returns. Watch the video and download the deck to learn more:  https://lnkd.in/ed2X5u64

The 2024 Christmas spot from John Lewis & Partners: The gifting hour, puts family bonds and in-store experiences centre stage. Transported to a world of memories that she and her sister have shared, Sally who is looking for the perfect gift finds what she is after by “Knowing where to look”. Check out the rest of the shortlist  https://lnkd.in/e3YFEG59 Saatchi & Saatchi | Franki Goodwin | Eoin McLaughlin | Ali Dickinson | Mia Silverman | Charlotte Lock | Rosie Hanley

First up in our shortlist is JD Sports Fashion: The family portrait. Celebrating the the multiple meanings of “family”, the TV ad taps into how a growing number of us define our family as a mix of relatives, friends and other connections, providing a warm and contemporary celebration of the joys of blended lives. Take a look at the shortlist now  https://lnkd.in/e3YFEG59 Uncommon Creative Studio

Rounding off the last Thinkboxes shortlist of the year is Thinkbox Academy member Richard McGrann, Joint ECD at Neverland Creative Sharing his views on the November/December shortlist, he discusses the big blockbuster Christmas TV ads. Who will the Academy vote for? Take a look at the shortlist now https://lnkd.in/e3YFEG59

🎄It’s timeeee! The November / December Thinkboxes shortlist has been announced 🎄 Take a look at these fantastic TV ads, from celebrating the multiple meanings of ‘family’, transportation through time to find the perfect gift, festive celebrations with singing gloves, a whimsical culinary adventure with a certain friendly face and a missing pudding turning into a whodunnit mystery. https://lnkd.in/e3YFEG59 Uncommon Creative Studio | Saatchi & Saatchi | Leo Burnett UK | New Commercial Arts.