It’s a fizz-whizzy Christmas as Roald Dahl’s BFG and Sainsbury's colleagues join forces for this shortlisted TV ad in the November/December Thinkboxes. This whimsical culinary adventure with the beloved character evokes wonderful memories of the famous book, culminating in a sumptuous Sainsbury’s feast. The shortlist can be found here https://lnkd.in/e3YFEG59 New Commercial Arts. | Ian Heartfield | Dan Bailey | Brad Woolf | Emma Bisley