SWAI

Before we say goodbye for this year, we would like to introduce you to the  #startups of the 2nd cohort of the Investment Readiness Program, that started in October. 🥁 These are the five teams: 🚀  all.txt - acts as an inclusion co-pilot and offers automatic text corrections with suggestions and explanations that enable fast and effective gender-appropriate writing. Mpho M.  🚀 kindr. - is the first mobile health app for young families that combines proven couple therapy with modern project management tools. Susanne Richter, Dr. Johanna Ickert  🚀 SKLL INK - is a collaboration instrument and offers tools like pulse surveys, personal user manuals, team dashboards, and an AI co-pilot. Augustine Kangni  🚀 SWAI - offers a special platform for ordering user-generated content. Claudia Raupach, Olivia Dumnicka  🚀 Wavery - provides an AI-powered transcription tool for Mac that enables unlimited and accurate transcription services. Kai Shimada, Jonathan Ho Welcome on board! 🧡 The next round of applications will start in mid-January. Stay tuned! ✨

Girls supporting girls 💪 Yesterday, I had the pleasure of visiting Vicktoria Klich, the powerhouse behind multiple Web3 businesses, at her incredible W3.hub. What stood out? 👉 Her fearless approach to personal branding 👉 The launch of her Female Founder Vlog on YouTube, where she shares real, unfiltered insights into entrepreneurship. What inspired me most? Her openness. No gatekeeping, just honest feedback and real tips. Conversations like these remind me how important it is to lift each other up. Here’s to more collaboration, support, and success for female founders everywhere. 🌟 Thanks Vicktoria Klich #femaleentrepreneurship - 👋 I’m Olivia Dumnicka, co-founder of SWAI, strategic social growth partner focused on creator marketing. I drop insights on social media marketing and entrepreneurship.

UGC vs. EGC: Why you need both for a winning strategy. 🏆 In the world of content marketing, UGC (User-Generated Content) and EGC (Employee-Generated Content) are often discussed separately, but the real magic happens when you leverage both together. Here’s why they’re the ultimate power duo: UGC: The Voice of Your Customers 🛍️ UGC is the authentic, unscripted voice of your audience—testimonials, reviews, social posts, or even TikToks that showcase your product in action. It’s powerful because: Authenticity Wins: Real users sharing real experiences build trust like nothing else. Social Proof: UGC shows your brand’s value through the eyes of those who use it, making others want in. Cost-Effective: Let your audience do the talking—and the creating—for you. EGC: The Heartbeat of Your Brand ❤️ EGC brings your team to the forefront, humanizing your brand. Think behind-the-scenes videos, employee stories, and expert insights. It’s a game-changer because: Builds Connection: Customers relate to the people behind your product. Showcases Expertise: Employees can highlight innovation and share insider knowledge. Boosts Internal Morale: EGC makes employees feel valued, turning them into brand advocates. Why You Need Both 🔑 UGC and EGC each have unique strengths, but together, they create a balanced narrative that resonates deeply. UGC Builds Trust: Customers provide the proof. EGC Builds Credibility: Employees showcase the passion and purpose behind the brand. The Perfect Combo: While UGC is outward-facing and consumer-driven, EGC adds depth and personality to the brand story. What’s your experience with EGC and UGC? Have you tried it yet? Let’s chat in the comments! 👇 #socialmedia #marketing #ugc #egc #strategy #digitalmarketing

🚀„Diese Start-ups gestalten die Zukunft" schreiben die Potsdamer Neuesten Nachrichten und SWAI ist eines der fünf vorgestellten Start-ups. 👉Auszug aus dem Artikel (hinter der Paywall): „SWAI ist eine Plattform, die Content-Creator und Marken miteinander vernetzt, um wirkungsvolle Marketingkampagnen zu gestalten. „Wir glauben, dass die besten Kampagnen nicht nur gut aussehen, sondern auch Ergebnisse liefern“, sagt Olivia Dumnicka, eine der beiden Gründerinnen von SWAI. Deshalb setzt das Berliner Start-Up auf nutzergenerierte Inhalte und arbeitet mit Nano- und Mikro-Influencern, die Zielgruppen schnell und direkt erreichen. Mit mehr als 1000 Creatorn und über 20 erfolgreich unterstützten Marken wie Onepiece und Ikono schafft SWAI Inhalte, die Trends setzen und Konversionsraten steigern. „Unser Ansatz besteht darin, Marken dabei zu helfen, sich von der digitalen Masse abzuheben und die Wirkung zu erzielen, die sie verdienen“, teilt das Gründerteam mit. Dafür kombinieren Olivia Dumnicka und Claudia Raupach Technologie und Kreativität, um Marken eine authentische Verbindung zu ihrer Zielgruppe zu ermöglichen. Vertreten sind die beiden auf TikTok und Instagram." MediaTech Hub Potsdam Olivia Dumnicka Verlag Der Tagesspiegel Katharina Federl #creatormarketing #creatorplatform #ugc #usergeneratedcontent #microinfluencer #nanoinfluencer #influencermarketing

🥉🤳SWAI Top 3 content creation trends for 2025 👇 As we enter 2025, the content creation landscape keeps evolving, bringing new ways for brands to connect authentically and meaningfully. At SWAI, we’re keeping a close eye on trends that amplify user-generated content (UGC) and elevate nano and micro-influencer campaigns. Here are the top three trends we’re following closely at the moment: 🎯hyper-personalized content experiences Consumers crave content that speaks directly to them, and 2025 is the year of hyper-personalization. With insights from real-time data, it’s now possible to tailor content streams to individual preferences, creating a more personal experience. 🤝community-led content as the new engagement strategy More than ever, audiences want to feel like they’re part of a community, not just passive viewers. In 2025, the focus is shifting from influencer-led to community-led content, where followers contribute and engage in creating the brand story. 📚🎉“edutainment” content: blending education and entertainment Audiences now want content that doesn’t just entertain but educates — As more people turn to influencers and creators to learn new skills, brands have an unique opportunity to partner with nano and micro-influencers who are experts in niche areas. #swai #usergeneratedcontent #socialmediatrends #socialmediamarketing #contentmarketing #contentstrategy #creatormarketing

We relaunched SWAI and this is the result 👇What's new❓ 🆕🔔Moving forward we will offer social media marketing, consultancy and management alongside our creator marketing services. Our growing team of highly experienced social media experts are ready to turn your powerful brand into a future orientated social first brand. ➡️🤳We continue offering user generated content (UGC) & nano- & micro influencer content for social campaigns from our fast growing pool of 2K creators based all over Europe. Sneak Peek: We will be launching SWAI platform soon, that will make it even easier for brands to source, brief and manage UGC creators and smaller influencers. Stay tuned! 💭 Feel free to check out www.swai.social and leave us your feedback and questions in the comments. 💚SWAI is your one-stop-shop for marketing within the creator economy💚 Olivia Dumnicka #swai #swaisocial #ugcmarketing #usergeneratedcontent #influencermarketing #influenceragency #socialmediamarketing

Excited to share that SWAI’s website just got an update! 🎉 As a founder with a product design background, it’s a privilege to be able to bring ideas to life, pivot and launch digital products relatively fast. With this latest refresh, we focused on creating a seamless experience for brands to understand how SWAI can help navigating Creator Economy. Whether you're a brand looking to enhance content strategy or a creator interested in partnerships, we’d love for you to take a look and share any feedback. Check it out here 👉 https://swai.social/ #WebsiteLaunch #DesignUpdate #CreatorMarketing #DigitalExperience #UXDesign #CreatorEconomy #UGC #SocialMediaMarketing SWAI #productdesign

💧NEWS DROP💧Olivia Dumnicka and I are very happy to announce that SWAI is part of this year's investment readyness program at MediaTech Hub Potsdam *an online program made to support startups with their next Angel- Pre-Seed- or Seed-funding round*. 👩🎓We are looking forward to a full year of input and insights from industry experts, VC lawyers and investors as well as other founders and beyond excited to start this new chapter with SWAI. Thank you for considering us, Andrea Wickleder Erdinç Koç! Digital Hub Initiative #creatorstartup #creatormarketing #ugcstartup #ugcmarketing

Over & Out 🤝This was Content House 2024: ✔️12 experienced UGC creators in a beautiful location in the middle of the Austrian mountains ✔️ 5 days of content creation, workshops and shared activities ✔️40 pieces of high quality UGC content produced for 8 content brand partners ✔️14 gifting partners ✔️tons of unforgettable memories, laughters and learnings A big THANK YOU to the creators for this unique experience and the trust you gave us for being part of our first content house. #ugc #usergeneratedcontent #creatormarketing SWAI Olivia Dumnicka Onepiece MERFYS NATURANA International CRAVERS ROY Kombucha Lena Born Naomi Fischer, Christin Halbich, Emily Laspas, Chiara Schreckenbach, Tilman Vogt, Gero Bungard, Laura Schlegel, @Jolina Mora, Alisa Malkus, Bianka Gawron

We are almost there: Our first creator house in collaboration with UGC Creator Squad is coming to life! Stay tuned for lots of content and insights from spending one entire week with those talented creators! Alica Jäger Inken Paland Ricarda Iben Chiara Schreckenbach, Paula Fehringer Gero Bungard Laura Schlegel Naomi Fischer Tilman Vogt Alisa Malkus Lena Born Emily Laspas Bianka Gawron Christin Halbich Jolina Mora