StrawberrySocial Ltd

RNLI: Social Media Masters of the Sea 🚤 The RNLI has become one of TikTok's latest charity sensations. Launched to boost visibility, they amassed 153,000 followers in just two months! Their secret? A captivating content mix. "Float to Live" educates on crucial water safety techniques, while behind-the-scenes glimpses showcase thrilling coastal rescues and crew training. Interesting facts about the RNLI weave it all together. 🛟 But they don't stop there! The RNLI cleverly uses trending sounds and challenges to keep its content fresh and reach new audiences. Imagine learning lifesaving tips through a dance song, or packing beach essentials via a challenge! The RNLI's social media approach blends education, entertainment, and trends. This not only increases visibility but fosters connections, all while reminding everyone of their core mission: keeping people safe at sea. Feeling inspired? Head over to the RNLI's LinkedIn page and check out their socials! 📲 P.S. Want to learn how YOUR charity can leverage TikTok for good? Check out our blog post packed with inspiring examples! ➡️ https://lnkd.in/egXWdePv

Wishing you a Merry Christmas from StrawberrySocial! 🎄 To our valued clients, colleagues, friends, and partners, may your break be filled with joy. Here's to an exciting 2025 ahead! 🎆 [ID: Christmas card from Strawberry Social featuring a red background and white text. The main message reads, "Merry Christmas from Strawberry Social". The Strawberry Social logo is included above the main message. Below the message are photos of our core team standing behind our StrawberrySocial cartoon Superwoman. Our team members from left to right are: Rebecca (Our CEO), Dan, Liz, Shaz and Jen. They are all smiling]

Struggling to make your communications inclusive? CharityComms accessible guide is ready to get you started💡 Accessibility is a vital yet daunting topic for many charity comms teams. This resource offers practical insights, tips, and actionable advice to kickstart your journey towards inclusive communications. With contributions from leading charity communicators (several of whom we have had the pleasure of working with!), you can learn from their collective wisdom and make your content reach an even wider audience. Learn more 👉 https://lnkd.in/dGeq5YHC

Contrary to popular belief, online moderation is far from a walk in the park! It requires commitment, resilience, creativity, empathy, and the ability to make tough decisions under pressure. 💪 We sat down with our superstar moderator and community manager, Becca Brinkworth, to shed light on the realities of this vital role. Spoiler alert: It's definitely not just about scrolling through social media all day! Check out Becca's eye-opening insights in our blog post 👉 https://lnkd.in/eJc8-wCx

Tech gifts are a popular choice over the holiday season but with them comes a new wave of online safety concerns, especially for young gamers and community members 🎮 In our blog, we deep dive into the 4 Cs - Content, Contact, Conduct, and Commerce - of online safety. We break down the current risks children face on the internet, providing insights and tailored recommendations for organisations working with young people. You'll discover how to: - IDENTIFY the key online risks children face. - BUILD trusted online spaces with effective protection. - IMPLEMENT immediate actions for a safer digital world. Read more ➡️ https://lnkd.in/ee_9Edk9 P.S. Want to learn more on this topic? The Internet Watch Foundation (IWF) share lots of valuable resources to protect young people online. Follow them for more insights 🍆

This year, UK charities have been taking TikTok by storm, and we're loving it! The Hospice of St Francis is an inspiring example. They use the platform to share heartwarming stories of resilience, celebrate life, and showcase the meaningful work they do in a way that resonates with a younger audience. Here's what makes them stand out: 👉 They go beyond the expected and highlight the 'happier side' of hospice care. 👉 Scripted voiceovers (no camera shyness here!) create engaging and emotional storytelling content. 👉 They share interviews with 'real people' to build trust and connection with a new, younger audience. Intrigued? Head over to The Hospice of St Francis, Berkhamsted and check out their socials! P.S. Want to learn how YOUR charity can leverage TikTok for good? Check out our blog post packed with inspiring examples ➡️ https://lnkd.in/egXWdePv [ID: Reel of a quote from The Hospice of St Francis: We are very pleased with our growth on TikTok and the way it enables us to reach a new generation. We try to show that our Hospice is a happy fun place and bust some myths at the same time.]

Social media managers, how inclusive is your online content? Make accessibility a priority and not an afterthought by starting with these FOUR tips: • ALT Text: Use descriptive ALT text when sharing images on social media. This allows visually impaired users to understand the content within the image. Remember, inclusivity is key! • CamelCase Hashtags: By capitalising the first letter of each word, you make your hashtags #EasyToRead, which increases their visibility and engagement. • Limit Emojis: Emojis can be a great way to add personality to your posts. However, to ensure maximum accessibility, limit the use of emojis and place them at the beginning or end of a sentence. This helps screen readers correctly interpret the content. 🙌 • High Contrast Colours: When designing your visuals, remember to use high-contrast colours for your text. This ensures that the text STANDS OUT and is easily readable by everyone, regardless of visual abilities. Do you have any more tips to share? Let us know in the comments 👇 [Image Description: Teal coloured background with a white title box that reads '4 ways to make your social content more accessible'. Four points are listed underneath in white writing on a red border, Use image ALT text, use CamelCase hashtags, limit emojis in copy, avoid low contrast colours.]

Will human connection drive social media success in 2025? Check out our predictions 💡 Looking back, some of our 2024 predictions were spot on. From TikTok's explosive growth as an effective storytelling platform for charities to the rise of gaming for giving through live streaming channels like Twitch, along with the rapid proliferation of AI-generated content, the social media landscape has never been more dynamic. In our latest blog, we reveal 7 predictions that will shape your social media strategy in 2025. Here's a sneak peak: • The importance of balancing curiosity with caution in the age of AI-powered content. • A return to human engagement: Why real connections are key. • The growth of hyper-focused micro-communities. In 2025, it looks like the key to success will be prioritising real connections and creating meaningful content. Do you have social media predictions of your own? Share your thoughts in the comments below 👇 P.S. Read the full blog and discover all 7 predictions 👉 https://lnkd.in/eskGbZ99

Has your organisation planned how your social media channels will be covered over the festive period yet? If not, there's still time!🎄 By signing up to our Christmas Moderation Cover package, we'll ensure that our our team of superstars are ready to take the reins, handling community management, moderation, and online engagement. So, while you're making memories, we'll make sure your customers, clients, and followers stay connected and engaged, ready for the year ahead! 👉 Ready to get started? Read more about our Christmas Moderation Cover and how we can support your team online here: https://lnkd.in/e_b4EYuj [ID: A woman with red glasses and a intrigued expression is holding a laptop. The image has a teal background with hanging Christmas ornaments in the top right corner. The text "FESTIVE SEASON ALERT!" is prominently displayed to the left of the woman , followed by the phrase "CHRISTMAS MODERATION COVER." The Strawberry Social logo is featured in the bottom left corner.]

StrawberrySocial is proud to support the Internet Watch Foundation (IWF) in keeping the Internet free from child sexual abuse content. Our expert team of online moderators and community managers is dedicated to finding and removing harmful images and videos, supporting the UK’s leading charities and non-profits with their online safety efforts. This December, make sure you check out the IWF's #ThinkBeforeYouShare campaign, which encourages open dialogue between parents and teens about the dangers of sharing and soliciting nudes. This campaign aims to combat the normalisation of explicit image sharing among young people. Please visit them to learn more and share with your networks ➡️ thinkbeforeyoushare.org P.S. Is your organisation facing online safety challenges? We can help. Contact us for a chat 📨