STORY22

🌟 Struggling to Connect with Your Luxury Customers? 🌟 Many luxury brands rely on craftsmanship and prestige but fail to create the emotional connection that transforms buyers into lifelong customers. Quality alone isn’t enough - your audience wants to feel understood. That’s where StoryBrand comes in. By making your customer the hero of the story and positioning your brand as the trusted guide, you can build messaging that speaks directly to their emotional needs for confidence, fulfilment, and personal expression. This deeper connection drives loyalty and sets your brand apart in a crowded market. ✨ Discover how StoryBrand can help your luxury brand create lasting connections with your customers in our latest blog: https://buff.ly/3UgtPOF ✨ #LuxuryMarketing #StoryBrand #CustomerExperience #BrandStrategy #CustomerConnection #MarketingSuccess

🎉 Happy Birthday, Jennie 🎂 Today, we’re celebrating Jennie, who brightens our workplace with her infectious energy and brilliant ideas.🥳 We hope your day is as amazing as you are! Enjoy all the cake, laughter, and prosecco coming your way – you deserve every bit of it. #BirthdayCelebration #Team #STORY22 #CheersToYou

When you put a team of marketing strategists in a live Taskmaster experience, things get ✨ interesting.✨ Our STORY22 Christmas party was a chance to flex our problem-solving skills in a whole new way, thinking outside the box, inside the box, and sometimes about the box. There may also have been a ridiculous festive turkey hat that somehow became the star of the show, carried around London like a prized possession (or maybe just a slightly awkward baby). 🦃🎄 Remote life has its perks, but nothing beats getting the team together for some brilliant, albeit slightly unhinged ideas!

Why great customer service is your strongest marketing tool   Julie Firth, co-founder of STORY22 shares her thoughts on the latest trends - the real competitive edge you're missing is a laser focus on delivering remarkable customer service. 📚Read the full article here: https://lnkd.in/eUEs6WHW STORY22  #competitive #marketingtool #customerservice

A great night at the ActionCOACH Global Christmas Party - amazing people, plenty of laughs, and some fab networking with like-minded business owners. 🎄✨ Somehow, we also ended up in the photobooth (because who can resist!). 📸 Once the only way to get instant photos, photobooths are back in style, and it got us thinking about how trends have a way of coming full circle. In marketing, the best ideas are timeless and connecting with your audience never goes out of style - it’s just about finding the right way to do it today. Big thanks to Action Coach for hosting such a fantastic evening - and for giving us the perfect excuse to get snap-happy!

🎯 Did you know? Companies that align financial decisions with core values see 23% higher customer loyalty. That’s just one of the game-changing insights from the Made Simple Summit 2024. STORY22 had the privilege of learning from top leaders like Tiffany Aliche, who shared her formula for blending profitability with purpose. 💡 Here are a few insights you can apply today: ✅ Purposeful Budgeting: Revisit your financial plans to ensure investments align with your brand’s mission. ✅ AI in Financial Oversight: Use AI tools to track trends and streamline decision-making, so you can focus on strategic growth. ✅ Adaptability in Strategy: Make quarterly reviews a habit to ensure financial resilience in dynamic markets. 📝 Dive into our latest blog, ‘Innovating While Staying Human: Genius Moments from the Made Simple Summit 2024,’ for actionable strategies. 👉 Read more here and ensure your 2024 plans deliver impact and integrity > https://buff.ly/4fDP45P #WorkplaceWellness #AIinMarketing #CustomerExperience #Collaboration #EffectiveCommunication #LeadershipInsights #MarketingStrategy #MentalHealthInTheWorkplace #BusinessInnovation

As marketers grapple with AI implementation, clear patterns are emerging: 1. Strategy first, tools second - The most successful teams aren't starting with AI - they're starting with clear marketing objectives and using AI to support them. 2. Quality over quantity - While AI can produce content quickly, engagement metrics show that quality still drives results. Research shows human-written content consistently outperforms AI-only content in search rankings. 3. Hybrid approaches win - Teams combining AI efficiency with human expertise are seeing better results than those relying solely on either approach. 4. Process matters more than tools - Success with AI isn't about having the latest tools - it's about having clear processes for using them effectively. 5. The rise of strategic AI use - Leading marketers are moving away from using AI for complete content creation and towards using it for: ✅ Research and planning ✅ Content structuring ✅ Data analysis ✅ Performance tracking What trends are you seeing in your AI marketing efforts? Share your observations below 👇

Is your marketing hitting a plateau? Here’s how to fix it! Many businesses find themselves pouring more money into ads, content, and SEO when growth stalls, only to see their ROI slip further. The solution? Refine, don't just expand. 🔍 Start with a marketing audit to see what's really working. 🎯 Sharpen your audience targeting and refine your messaging to truly connect. 💰 Make your ad spend work smarter, not harder. 🔑 Discover niche SEO opportunities for greater visibility and impact. Read our latest article in Elite Business Magazine to learn the steps to take your strategy from stagnant to supercharged > https://buff.ly/4fA32VJ Thank you, Elite Business Magazine, for featuring our insights! 🙌 #MarketingStrategy #BusinessGrowth #DigitalMarketing #SEO #EmailMarketing #STORY22 #StoryBrand #UKBusiness

Do customers remember you? Is your business struggling to stand out in a sea of competition? Maybe growth has stalled, or clients aren’t returning as often as they used to. Customer loyalty is hard-won, and one thing sets exceptional brands apart: Unreasonable Hospitality. Unreasonable Hospitality is more than just good service. It’s about creating memorable, meaningful experiences that customers want to return to and share. Inspired by Will Guidara’s book Unreasonable Hospitality, we’re excited to bring this transformative approach to businesses of all sizes. Guidara’s philosophy, rooted in his experience at Eleven Madison Park, is simple: every interaction can be a chance to delight, surprise, and create lifelong advocates. So, what’s at stake if we overlook hospitality? Ignoring the power of personalised customer service can lead to missed opportunities, stagnant growth, and low retention. But when businesses commit to going beyond standard service, they become the preferred choice for customers looking for more than a transaction. At STORY22, we believe this philosophy can make any brand stand out. Our Unreasonable Hospitality Coaching teaches you how to create these unforgettable experiences. From one-day workshops to ongoing coaching, we’ll work with you to turn every touchpoint into a memorable moment. By focusing on the journey each customer takes with your brand, you’ll inspire loyalty, increase word-of-mouth referrals, and build a brand reputation that’s truly unmatched. Imagine customers who are excited to come back, eager to refer you, and willing to promote your brand organically. This is what Unreasonable Hospitality can achieve. Let’s help you turn regular customer service into a lasting competitive advantage. Are you ready? #CustomerExperience #UnreasonableHospitality #BusinessGrowth #STORY22 #CustomerLoyalty

As a remote-first team, our in-person days are always a highlight. There’s something energising about stepping away from the screen, coming together, and collaborating face-to-face. This week, we not only reflected on 2024 and planned for 2025, but we also took time to enjoy a team tradition - sharing our favourite Christmas cake and cheese. If you haven’t tried it you really should. Remote work gives us flexibility, but it’s days like these that remind us of the power of teamwork and shared experiences. How do you approach team planning? Do you prefer in-person sessions or remote brainstorms? Let us know!