Saulderson Media

How GamerGains Leveled Up Platform Growth 🎮 What’s the secret to turning gamers into loyal subscribers? For GamerGains, the key lay in precision, a laser focus on the games and platforms their audience already loved. When GamerGains approached us, their objectives were clear: - Increase platform sign-ups. - Drive participation in challenges. - Convert users into Pro subscribers. Our Strategy: We activated creators with loyal followings in Rainbow Six and Overwatch 2, targeting platforms where their voices carry weight: YouTube and Twitch. Here’s how we brought the campaign to life: - YouTube Mid-Roll Integrations: Seamless yet impactful messaging for gamers. - Influencer Branded Competitions: Featuring prize pools that added excitement and exclusivity. - Supporting Social Posts: Amplifying the buzz with user-generated content. Campaign Highlights: ✅ Creators Activated: 9 ✅ Platforms: YouTube and Twitch ✅ Integrations Delivered: 18 ✅ Total Views: 2.4M ✅ Platform Sign-ups: 7.5K ✅ Likes & Comments: 95K This wasn’t just a campaign - it was a movement. By tapping into beloved games and creators’ unique voices, we turned passive viewers into active participants and pro subscribers. What gaming audience does your brand need to reach next? Let’s strategise.

Taking Gaming Global with Backbone 🎮 Can influencer generated content help drive efficiency in the ad account? Here’s the truth: the right influencer creatives can drive incredible performance. That’s exactly how we approached Backbone’s mobile gaming controller. For this client, we: - Partner with gaming and tech creators who produce high quality and scroll stopping content. - Created native-language content to tailor to nuances of local audiences. - Repurposed and optimised high performing influencer content. The results? - 180 pieces of content from 61 creators across the USA, France, Italy, Germany, and Spain. - An extra 26 pieces of additional, out-of-contract, content posted on our influencers' socials. This drove 100K impressions and over 6K engagements globally. When strategy meets creativity, success speaks for itself. ✨ Ready to advance your campaigns to the next level? Let’s chat about building your global success story.

How to Launch a Campaign That Actually Resonates Most campaigns feel like noise in a crowded digital world. Why? Because they focus on features, not feelings. When we launched HEYTEA’s ZEN Tea Series, we knew we had to go deeper: - Highlight the experience of premium matcha, not just the product - Collaborate with creators who aligned with HEYTEA’s calming, zen ethos - Craft diverse content (Reels, Carousels) to reach audiences where they are The result? A campaign that felt as soothing as the matcha itself – and audiences noticed - 209K+ Instagram Impressions, 8300+ Engagements and a 4.04% Engagement Rate. Your brand deserves more than a fleeting moment. Curious how we can bring this level of depth to your campaigns? Let’s connect and chat about crafting your next big win.

What a blast working with Yoplait UK and Vandu Patel on this campaign! Saulderson Media led the gaming portion of this campaign and supported Frubes in delivering the message of the golden ticket campaign across 3 of the UK's top male gaming-oriented creators Vikkstar123, ChrisMD and Ali-A. Frubes wanted to tap into a younger demographic and make purchasing the product feel cool again! The results and engagement speak for themselves and it was great to see some well deserving winners of the Golden Tickets!

Please give a warm welcome to our new Campaigns Executive, Ellie R.! S: Welcome aboard, Ellie. Tell us a bit about your interests outside of work. E: Thanks. Well, I tend to pick up hobbies, go all in, and then move on once I've made a couple of things. At one point, I got really into making decorative rugs – spent quite a bit on supplies after seeing someone do it on social media. I've also gone through phases of trying out knitting and even building a fully customised mechanical keyboard. S: What are you most passionate about? E: I’m all about meaningful experiences that leave you with a sense of nostalgia. It’s the small moments that you look back on that really matter to me. S: How did you get into influencer marketing? E: I used to work in social media management on the creative side. Funny enough, I met a guy on a beach who knew YOU and suggested I get in touch. A few conversations later … and HERE I AM! S: You’ve spent a little time with Saulderson Media, what are your thoughts so far? E: I’m loving it. Everyone’s been super kind and helpful, and they really make time to guide me through things. I can’t wait to dive into some new campaigns and keep learning from the team. S: Lightning Round: Favourite movie or series? E: Gossip Girl S: Most-used app? E: TikTok, although it’s a guilty pleasure. S: Ellie, we’re thrilled to have you aboard, welcome again to the Saulderson Team.

🚀 Campaign Success Alert In collaboration with Ubisoft UK, Saulderson Media recently promoted the third season of Skull and Bones, the highly anticipated update for their multiplayer pirate adventure. 🏴☠️ Our goals were clear: - Generate massive awareness - Boost trial sign-ups - Drive downloads through an irresistible 60% discount. By combining influencer marketing and paid ads on TikTok and YouTube, we achieved amazing results: - 1M+ reach across YouTube, Twitch, Instagram, and TikTok - 19,660 total engagements - 87% organic views from top creators, showcasing the power of influencer impact - 7.18% organic engagement rate A huge thank you to everyone involved in this exciting collaboration. Looking to create buzz and drive real results for your next campaign? Let's chat about how we can make it happen for you. Reach out today. Find the link to the full case study in the comments below. #InfluencerMarketing #GamingCampaign #SocialMediaStrategy #BrandGrowth

Incredible to have worked with Yoplait on their recent Frubes Golden ticket campaign. We helped Frubes drive relevancy to a young audience by leveraging the power of gaming! More insights on the campaign coming soon.

Tired of your influencer marketing campaigns falling flat? 🎮💻🍿 Don't let another Pound go to waste. At Saulderson Media, we specialise in crafting influencer marketing strategies that deliver real results. We understand the gaming, tech, and entertainment industries and that they require a unique approach. That's why we focus on: - Simplified messaging. Cutting through the slang to connect with your audience. - Long-term partnerships. Building lasting relationships with influencers who genuinely align with your brand. - Real engagement. Delivering genuine experiences that resonate with your target market. Ready to see the difference? Let's chat about how we can help you achieve your influencer marketing goals. #techmarketing #influencerstrategies #gaming #tech #entertainment

Meet Our Newest Team Member at Saulderson Media …. Timothy Hepper! S: Hey Tim, welcome to the team. Let’s dive straight in; you’ve been with Saulderson Media for a little while now, what are your first impressions? T: Thanks Suhit. It's been great so far. The projects we're working on are really exciting, and there’s a lot of room for growth within the team. I’m looking forward to helping develop and expand the campaigns team and take on more projects. S: Sounds like you’re already fitting right in. Outside of work, what keeps you busy? Any favourite hobbies? T: Cooking, gaming, and travelling. I’ve always loved food, and cooking for family and friends is something I enjoy. The only downside is I tend to get too involved when others are in the kitchen. S: That sounds familiar. Shifting gears a bit, what’s your favourite meal? T: Panang curry for sure. I could live off that stuff. S: Before we wrap up, any travel recommendations or life hacks to share? T: You MUST visit Milford Sound in New Zealand, Josephine Falls in Australia, and Reggae Bar in Koh Phi Phi, Thailand. Oh, and put garlic in the freezer, it makes grating super easy. S: Great tips. We’re excited to have you on board, Tim. Looking forward to what we’ll achieve together as we continue to grow and innovate.

Tired of Influencer Campaigns That Deliver Nothing? It can be disheartening to pour resources into influencer marketing only to see minimal returns. Too often, campaigns rely on superficial tactics that don’t drive real engagement or results. Take Ali “SypherPK” Hassan. While many chase fleeting trends, SypherPK’s success comes from his focus on long-form, in-depth content. His approach shows that true influence is about delivering value, not just creating noise. At Saulderson Media, we focus on what works ….. 🔹 Real Expertise. Collaborate with influencers who provide genuine insights and value, rather than those who merely follow trends. 🔹 In-Depth Content. Long-form videos create a lasting impact and build trust with audiences. We specialise in crafting content that goes beyond the surface. 🔹 Meaningful Partnerships. Building genuine relationships with influencers leads to better results. We help brands establish connections that drive real success. Stop wasting effort on strategies that fail to deliver. Let Saulderson Media show you how to achieve real, measurable impact. Comment below or get in touch to start making a difference. #InfluencerMarketing #BrandStrategy #InfluencerStrategy #LongFormVideo #GamingInfluencers