Reid & Partners Legal Marketing

We are delighted to congratulate our client, Colin Mitchell, on his appointment as President of The Law Society of Northern Ireland. Colin's unwavering dedication to the legal profession and his vision for fostering collaboration and success make him an exceptional choice for this prestigious role. We are confident that he will inspire positive change and drive mutual growth within the sector.

Three pillars of standout content for law firms: 📖 Engage your audience: Does your content speak directly to your target reader? Does it address their needs, intentions and challenges in a way that keeps them hooked? 🕸️ Optimise for Google: Is your content structured for search engine success? Google’s bots love well-organised, best-practice content that makes its algorithms smile. ⚖️ Stay legally sharp: Accuracy is non-negotiable. Do you have a system in place to ensure accuracy? Your content should demonstrate expertise and trustworthiness, solidifying your reputation in your practice areas. Whether it’s showcasing your expertise, sharing recent wins or crafting SEO-friendly Insights, we’re here to make your content shine. Does your firm struggle with content? Let’s change that. Click below to discover how 👇

Most lawyers recognise the SEO and brand-building benefits of consistently producing website and social media content. However, with the pressures of billable tasks and other professional commitments, content creation often gets pushed aside. Read the case study below to learn how one law firm successfully outsourced its content to Reid & Partners. By doing so, they freed up valuable time while ensuring their only involvement was a brief read-through during the approval process. --- Client feedback on content ✅ "This is fine without any editing by me. It is a complex subject matter which I have often spent hours going over with clients but that article keeps it nice and simple (and accurate)." --- If your firm finds it challenging to convert complex legal concepts into SEO-optimised, client-friendly insights, let us handle it for you. Contact us today: https://lnkd.in/e-Rj2hGa

Why choose full-mix legal marketers over non-sector specific or single-discipline practitioners? --- A full-mix legal marketing service offers the best marketing outcome because it leverages the maximum amount of value from every marketing activity in the shortest timeframe possible. It's that simple. It’s like having your own in-house marketing department for less than the price of a single junior marketing assistant with none of the liabilities associated with employing an individual or team. That's why lawyers choose Reid & Partners Legal Marketing. Click to learn more:

One of the most effective methods to drive traffic to your website is through PPC advertising. However, the challenge lies in ensuring that this traffic is valuable to your law firm. Legal consumers behave quite differently from the general market, whether they have a private client or a commercial matter. We specialise in PPC advertising designed specifically for law firms, understanding your future clients better than they do themselves. Our expert strategies ensure your campaigns reach the right audience, optimising your investment and fostering meaningful engagement. Interested? Click below to find out more.

Legal directory submissions are an essential part of any law firm marketing strategy. The challenge for firms is dedicating the time and resources required to transform their knowledge of their firm, team and client work into a compelling story worthy of a ranking. If your firm is struggling with Legal 500 and/or Chambers Guide submissions, we can help. Click 👇 to learn more.

In this Irish Legal News article, Glenn Reid offers practical tips on how law firms can market themselves effectively while staying within the bounds of professional conduct.

There are three elements to consider when producing content for law firms. --- 💡 Is it engaging for the reader and does it consider who the reader is and what their intentions might be?  🕷️ Is it easily crawled by Google’s bots (spiders) and will their AI recognise best practice and reward you in the search engine results?  ⚖️ Is it legally accurate and does it present you as an expert in your practice areas? --- We can help you show off your expertise with thought-provoking and SEO optimised written content. Or, tell prospective clients about your recent successes on your own website or through PR activity. If your firm is struggling with content, we can help. Click 👇 to learn more.

Social media is your law firm’s voice in the wider world. The challenge for law firms is identifying the correct platforms, knowing how to use them and putting out a consistent message that reinforces their expertise. Is social media an afterthought at your firm? We are available to create and/or manage your social media channels and put them to work so that your voice gets heard. Click 👇 to learn more.

The most reliable way to drive traffic to your website is PPC advertising. The tricky part is ensuring this traffic is valuable to your law firm. Legal consumers behave much differently from the mass market, whether they suffered clinical negligence or they are acquiring a business. We specialise in PPC advertising tailored for law firms and we know these future clients better than they know themselves. Our expert strategies ensure that your campaigns reach the right audience, maximising your investment and driving meaningful engagement. Interested? Click below to learn more.