Recipe

🎯 Connecting with the mood of the nation is no easy feat, but Dom Roe, our Head of Planning, has cracked the code. In his latest Campaign UK Perspective piece, he shares how brands can align with culture authentically - whether through bold beliefs, strategic focus, or meaningful contributions. 👉 Read the full article and get inspired: https://lnkd.in/e2X4yscq #NotNormalThinking #GoodPeopleGreatWork #CulturalConnection

What's a sausage mark? Where's all the female crew on set? Good questions, and so much more from our Senior Creative Producer & Director Aimee Cleaver in today's LBBonline - Little Black Book piece by Tará McKerr. Aimee's career journey has been refreshingly different. No 'dreaming. big' or 'reaching for the stars', and yet she is exactly where she wants to be.

🎉 Recipe x Contagious IQ! 🎉 Thrilled to share that our global social work for Zurich Insurance has been featured in the 2024 Contagious IQ Download! 💥 🔥💪 As part of an interview with Conny Kalcher, Zurich's Chief Customer Officer, our work was recognised for driving Zurich’s “Glow up” - humanising the brand and making it more relatable to younger generations - a standout example of breakthrough ideas in social media. Proud to see Recipe's creativity spotlighted alongside the likes of Duolingo, E.L.F. BEAUTY, and Monzo Bank - brands we admire. Huge kudos to our incredible team and our fantastic Zurich clients - what a journey these past 3 years have been. Here’s to pushing boundaries together! 💙

🎉 Big news alert! 🎉 Not one, but TWO nominations at the Oystercatchers Awards 2024! 🚀 We've been shortlisted for: 🌟 Rising Star – our incredible Planner, Jonny Pein, who continues to redefine what ‘great work’ means with every brief he touches and his overall contribution to our agency. 🏆 Best Agency Culture (for agencies with 150 staff or less) – proof that our 'Not Normal' philosophy isn’t just a tagline, it’s the heart of who we are. This year saw record-breaking entries across 12 categories, so we’re honoured to be among the 32 agencies recognised 👏 A huge congratulations to all the other amazing nominees. Bring on the awards evening in early 2025! 🥂 #NotNormal #GoodPeopleGreatWork #OystercatchersAwards

Should we price our work based on the value it delivers rather than simply the time it takes to produce?  Our Client & Commercial Director Alastair Morgan explores the hot industry topic of Value-Based Pricing with Creativebrief's BITE.

More big man tings for Old Spice UK. Chip & TikTok live streamer DJ AG launched the 'Level Up on a Big Man Ting', open verse challenge. Duets and entries piling up. No wonder. Chip pushing it on socials and on TalkSPORT to the masses whilst DJ AG spins the instrumental during his live streams. Check it and drop some bars to win £1000 of studio time with DJ AG himself ↓ https://lnkd.in/gQ9gXv7X

In the final instalment of Audible UK's True Crime campaign all is revealed with a plot twist not even Ayamé saw coming! Proving there really is more to imagine when you listen with Audible 🎧

Whodunnit? The manager, the stylist or the writer? 👀 In Audible UKs trailer for this true petty crime Ayamé accuses her suspects and challenges detectives to crack the case. Follow along : Instagram : https://lnkd.in/d9i6NAEq TikTok : https://lnkd.in/eurJ-YJB Who do you think did it? 👇

Have you heard? The Steak Sandwich Stealer is on the loose!  We worked with Audible UK on their latest True Crime campaign with content creator Ayamé. Watch as we throw the full force of forensics behind this outrageous offense. Gripping, thrilling and epic, there's nothing petty about this true petty crime. Check out the first episode now.

Couldn't agree more with Conny Kalcher in this week's Campaign UK. She has fostered an environment at Zurich Insurance that is collegial, with a united laser focus on making great work with good people. It's great to be part of it.