Ratio

Ratio

Technology, Information and Internet

We bring together strategy, data and technology to deliver customer experiences that convert.

About us

Ratio is a digital agency who helps clients deliver optimum digital experiences by aligning digital strategy with marketing technology. Ratio was born out of a challenge faced by many marketers and organisations. The challenge being the vision of marketing technology to radically transform the way organisations engage with their audiences. From talking to hundreds of marketers over the years we discovered that the reality was very different. One where marketers invested time, budget and resources into technology without leveraging the potential to its fullest. Hence Ratio was established, to align marketing vision to reality and map strategy to marketing technology so marketers can concentrate on what matters. Delivering the best experience possible for their customers.

Industry
Technology, Information and Internet
Company size
11-50 employees
Headquarters
London
Type
Privately Held
Founded
2015
Specialties
Customer Experience, Digital Transformation, Sitecore, Digital Strategy, Consulting, Conversion optimisation, CRO, and Digital Marketing

Locations

Employees at Ratio

Updates

  • View organization page for Ratio, graphic

    1,877 followers

    𝗪𝗵𝘆 𝗮𝗿𝗲 𝘄𝗲 𝘀𝘁𝗶𝗹𝗹 𝘁𝗮𝗹𝗸𝗶𝗻𝗴 𝗮𝗯𝗼𝘂𝘁 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻? Watch the recording [30 min, but feel free to customise playback speed😉] of our recent "𝑷𝒆𝒓𝒔𝒐𝒏𝒂𝒍𝒊𝒔𝒂𝒕𝒊𝒐𝒏 𝒊𝒏 𝒂𝒄𝒕𝒊𝒐𝒏" webinar during which our co-founder Mario Kyriacou breaks down digital personalisation into actionable strategies to help you connect more meaningfully with your audience—and see real results. 📺 https://buff.ly/4f1DMHw #DigitalMarketing #Personalisation #CRO #DigitalMarketingAgency

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    1,877 followers

    𝗬𝗼𝘂𝗿 𝗰𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗽𝗿𝗼𝗰𝗲𝘀𝘀 𝗰𝗼𝘂𝗹𝗱 𝗯𝗲 𝗰𝗼𝘀𝘁𝗶𝗻𝗴 𝘆𝗼𝘂 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 (𝗮𝗻𝗱 𝘀𝗮𝗹𝗲𝘀)—𝗯𝘂𝘁 𝗶𝘁 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗵𝗮𝘃𝗲 𝘁𝗼 𝗯𝗲 𝘁𝗵𝗮𝘁 𝘄𝗮𝘆. Register 👇 for our 𝒇𝒓𝒆𝒆 webinar, "𝙁𝙧𝙤𝙢 𝙩𝙧𝙖𝙣𝙨𝙖𝙘𝙩𝙞𝙤𝙣 𝙩𝙤 𝙡𝙤𝙮𝙖𝙡𝙩𝙮: 𝙏𝙤𝙥 5 𝙝𝙤𝙬-𝙩𝙤𝙨 𝙩𝙤 𝙘𝙧𝙚𝙖𝙩𝙚 𝙘𝙝𝙚𝙘𝙠𝙤𝙪𝙩𝙨 𝙩𝙝𝙖𝙩 𝙠𝙚𝙚𝙥 𝙘𝙪𝙨𝙩𝙤𝙢𝙚𝙧𝙨 𝙘𝙤𝙢𝙞𝙣𝙜 𝙗𝙖𝙘𝙠" on 11 December, to get 𝒑𝒓𝒂𝒄𝒕𝒊𝒄𝒂𝒍, 𝒑𝒓𝒐𝒗𝒆𝒏 tips to help your checkout stand out. 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆 𝗶𝘁'𝘀 𝘄𝗼𝗿𝘁𝗵 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲: 🎨 Practical design tips that turn checkout into a meaningful brand experience  💳 Effective ways to use flexible payment options to increase conversions  🌍 Easy-to-apply strategies to customise your checkout flow for varying geo-preferences ⚡ Ways to make your guest checkout quick and conversion-friendly while laying the foundation for repeat purchases 📊 Step-by-step guidance on how to confidently test, measure, and enhance your checkout experience based on real data #DigitalMarketing #CRO #DigitalExperience #WebsiteOptimisation #CROAgency #ECommerce #RetailMarketing

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    1,877 followers

    🛍️ The checkout is the final interaction your customers have with your brand before buying, and they expect a fast, convenient, and secure experience. 𝗬𝗲𝘁, 𝗮 𝘀𝗵𝗼𝗰𝗸𝗶𝗻𝗴 𝟳𝟰% 𝗼𝗳 𝗼𝗻𝗹𝗶𝗻𝗲 𝘀𝗵𝗼𝗽𝗽𝗲𝗿𝘀 𝗮𝗯𝗮𝗻𝗱𝗼𝗻 𝘁𝗵𝗲𝗶𝗿 𝗰𝗮𝗿𝘁𝘀. That’s a lot of potential revenue slipping away! 💸 Sign up for our 𝒇𝒓𝒆𝒆 webinar, “𝐅𝐫𝐨𝐦 𝐭𝐫𝐚𝐧𝐬𝐚𝐜𝐭𝐢𝐨𝐧 𝐭𝐨 𝐥𝐨𝐲𝐚𝐥𝐭𝐲: 𝐂𝐫𝐞𝐚𝐭𝐞 𝐜𝐡𝐞𝐜𝐤𝐨𝐮𝐭𝐬 𝐭𝐡𝐚𝐭 𝐤𝐞𝐞𝐩 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐜𝐨𝐦𝐢𝐧𝐠 𝐛𝐚𝐜𝐤,” where Ratio’s digital experience experts will share proven, actionable strategies to transform your checkout process into an engaging, loyalty-building experience. 🅡🅢🅥🅟 👇

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    1,877 followers

    📣 Our "𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘀𝗮𝘁𝗶𝗼𝗻 𝗶𝗻 𝗮𝗰𝘁𝗶𝗼𝗻: 𝗧𝘂𝗿𝗻 𝘁𝗿𝗲𝗻𝗱𝘀 𝗶𝗻𝘁𝗼 𝗱𝗲𝗲𝗽𝗲𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗰𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻𝘀" webinar is this Thursday 28 November! 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆 𝗶𝘁'𝘀 𝘄𝗼𝗿𝘁𝗵 𝘆𝗼𝘂𝗿 𝘁𝗶𝗺𝗲: 🎯Discover techniques to tailor your content to your customers' diverse interests in ways that 𝘢𝘤𝘵𝘶𝘢𝘭𝘭𝘺 𝘸𝘰𝘳𝘬 🚀Learn how to enhance your current marketing efforts with impactful personalisation strategies  🛠️Get step-by-step guidance on creating a scalable personalisation strategy 🅡🅢🅥🅟 👇 #Personalisation #Hyperpersonalisation #DigitalStrategy #MarketingTips #CRO

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    1,877 followers

    Join our free webinar that breaks down digital personalisation into actionable strategies to help you connect more meaningfully with your audience—and see real results. This session is perfect for marketers looking to deepen customer connections and see measurable business outcomes through digital personalisation Date: Thursday 28 November @ 2pm GMT Save your place here > https://lnkd.in/eCnrXGsV

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  • View organization page for Ratio, graphic

    1,877 followers

    Join our free webinar that breaks down digital personalisation into actionable strategies to help you connect more meaningfully with your audience—and see real results. This session is perfect for marketers looking to deepen customer connections and see measurable business outcomes through digital personalisation Date: Thursday 28 November @ 2pm GMT Save your place here > https://lnkd.in/eCnrXGsV

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  • View organization page for Ratio, graphic

    1,877 followers

    ❓𝐈𝐬 𝐲𝐨𝐮𝐫 𝐜𝐡𝐞𝐜𝐤𝐨𝐮𝐭 𝐩𝐫𝐨𝐜𝐞𝐬𝐬 𝐜𝐨𝐬𝐭𝐢𝐧𝐠 𝐲𝐨𝐮 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 (𝐚𝐧𝐝 𝐬𝐚𝐥𝐞𝐬)? 🛍️ Join us for a free webinar on 𝟭𝟭 𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿 for eCommerce and Retail marketing professionals, where you'll learn the 𝘁𝗼𝗽 𝟱 𝗽𝗿𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗵𝗼𝘄-𝘁𝗼𝘀 𝘁𝗼 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺 𝘆𝗼𝘂𝗿 𝗰𝗵𝗲𝗰𝗸𝗼𝘂𝘁 𝗶𝗻𝘁𝗼 𝗮 𝗹𝗮𝘀𝘁𝗶𝗻𝗴 𝗯𝗿𝗮𝗻𝗱 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗮 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝗹𝗼𝘆𝗮𝗹𝘁𝘆-𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗼𝗼𝗹. More information and RSVP👉 https://buff.ly/48PxaKB #RetailMarketing #Ecommerce #CRO #WebsiteOptimisation #DigitalExperience

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  • View organization page for Ratio, graphic

    1,877 followers

    🛍️ The checkout is the final interaction your customers have with your brand before buying, and they expect a fast, convenient, and secure experience. 𝗬𝗲𝘁, 𝗮 𝘀𝗵𝗼𝗰𝗸𝗶𝗻𝗴 𝟳𝟰% 𝗼𝗳 𝗼𝗻𝗹𝗶𝗻𝗲 𝘀𝗵𝗼𝗽𝗽𝗲𝗿𝘀 𝗮𝗯𝗮𝗻𝗱𝗼𝗻 𝘁𝗵𝗲𝗶𝗿 𝗰𝗮𝗿𝘁𝘀. That’s a lot of potential revenue slipping away! 💸 Sign up for our 𝒇𝒓𝒆𝒆 webinar, “𝐅𝐫𝐨𝐦 𝐭𝐫𝐚𝐧𝐬𝐚𝐜𝐭𝐢𝐨𝐧 𝐭𝐨 𝐥𝐨𝐲𝐚𝐥𝐭𝐲: 𝐂𝐫𝐞𝐚𝐭𝐞 𝐜𝐡𝐞𝐜𝐤𝐨𝐮𝐭𝐬 𝐭𝐡𝐚𝐭 𝐤𝐞𝐞𝐩 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐜𝐨𝐦𝐢𝐧𝐠 𝐛𝐚𝐜𝐤,” where Ratio’s digital experience experts will share proven, actionable strategies to transform your checkout process into an engaging, loyalty-building experience. 🅡🅢🅥🅟 👇

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    1,877 followers

    🎉 Today, we want to give a special shout-out to Michael Pearson, who is celebrating one year with Ratio! Over the past year, Michael has been instrumental in driving our digital experience optimisation work forward, helping our clients achieve incredible success. Not only has Michael played a key role in our growth, but he brings positivity, energy, and a collaborative spirit to the Optimisation team and to Ratio as a whole. We’re grateful for all the hard work, dedication, and great vibes you bring every day!

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  • View organization page for Ratio, graphic

    1,877 followers

    🛍️The checkout process is the final interaction a customer has with your brand before completing a purchase. If the checkout experience is smooth, customers are more likely to complete their purchases and remember their experience positively. However, checkout optimisation isn’t a one-size-fits-all process. 💡Read the latest insight piece by Madeline Haskins at Ratio where she shares the proven techniques for checkout optimisation 👉 https://buff.ly/3NtMa7m #RetailMarketing #EcommerceMarketing #CRO #CheckoutOptimisation #CROAgency

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    1,877 followers

    With 𝑩𝒍𝒂𝒄𝒌 𝑭𝒓𝒊𝒅𝒂𝒚 and 𝑪𝒚𝒃𝒆𝒓 𝑴𝒐𝒏𝒅𝒂𝒚 fast approaching, retailers face the challenge of competing online without sacrificing profit margins. 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐭𝐮𝐫𝐧 𝐦𝐨𝐫𝐞 𝐨𝐟 𝐲𝐨𝐮𝐫 𝐰𝐞𝐛𝐬𝐢𝐭𝐞 𝐯𝐢𝐬𝐢𝐭𝐨𝐫𝐬 𝐢𝐧𝐭𝐨 𝐩𝐚𝐲𝐢𝐧𝐠 𝐜𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬? Sign up for our 𝒇𝒓𝒆𝒆 𝒘𝒆𝒃𝒊𝒏𝒂𝒓 on 16 October "𝑷𝒓𝒆𝒑𝒂𝒓𝒊𝒏𝒈 𝒇𝒐𝒓 𝒕𝒉𝒆 𝒉𝒐𝒍𝒊𝒅𝒂𝒚 𝒔𝒆𝒂𝒔𝒐𝒏: 𝑻𝒐𝒑 𝑪𝑹𝑶 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒊𝒆𝒔 𝒇𝒐𝒓 𝒓𝒆𝒕𝒂𝒊𝒍𝒆𝒓𝒔", and learn: 🎁 How to build awareness ahead of the holiday shopping rush 📊 Strategies to stay competitive while maintaining healthy margins 🛒 Tips for optimising landing pages to convert holiday shoppers 🛍️ Proven methods to reduce cart abandonment and streamline checkout 🔄 Quick wins for A/B testing to fine-tune your site for the season RSVP 👉 https://buff.ly/4daVffH #RetailMarketing #ECommerce #CRO #WebsiteOptimisation #CROAgency

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    1,877 followers

    🎄𝐈𝐬 𝐲𝐨𝐮𝐫 𝐞-𝐜𝐨𝐦𝐦𝐞𝐫𝐜𝐞 𝐬𝐢𝐭𝐞 𝐫𝐞𝐚𝐝𝐲 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐡𝐨𝐥𝐢𝐝𝐚𝐲 𝐫𝐮𝐬𝐡?🎄 With online sales set to jump by up to 30% this season, your conversion strategy is crucial. From Black Friday to Christmas, optimising your site for speed, seamless checkout, and personalised offers can turn more visitors into customers. Don't miss out on the biggest sales opportunities of the year—𝒈𝒆𝒕 𝒚𝒐𝒖𝒓 𝒔𝒊𝒕𝒆 𝒉𝒐𝒍𝒊𝒅𝒂𝒚-𝒓𝒆𝒂𝒅𝒚 and make every click count! 👉 Read on for the top CRO strategies for retailers from Ratio's Head of Digital strategy Kaylie Green: https://buff.ly/3ZNy1Jn #RetailMarketing #ECommerceTips #CRO #ChristmasShopping #BlackFriday #DigitalStrategy

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