Is your B2B marketing data driven? Our new website showcases how we combine deeply technical comms and marketing capabilities with powerful data tools, always using data to make B2B marketing decisions that drive results. Check it out! https://lnkd.in/gg_uWkKn #B2Bmarketing #techmarketing #b2btech #marcomms
Publitek
Public Relations and Communications Services
London, England 2,735 followers
The B2B agency that’s creative and technical. Helping technology companies inspire tomorrow’s innovators
About us
Publitek is an integrated B2B marketing agency with unparalleled technical expertise and a global reach. Our mission is to help innovative technology and engineering companies connect with their audiences to drive meaningful change and make a significant impact. We specialize in data-driven strategies that optimize every program, delivering exceptional results worldwide. By leveraging cutting-edge tactics and proprietary tools, we ensure that every campaign is powered by insightful data and expert content. Our comprehensive range of contemporary marketing services includes PR, technical content creation, social media, video production, and community marketing, all designed to inspire and engage. Publitek stands out by seamlessly integrating deep-tech engineering expertise with global impact, executing sophisticated campaigns that uncover and capitalize on market opportunities. We make B2B marketing technically inspiring.
- Website
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https://www.publitek.com
External link for Publitek
- Industry
- Public Relations and Communications Services
- Company size
- 51-200 employees
- Headquarters
- London, England
- Type
- Public Company
- Founded
- 1998
- Specialties
- technology pr, technical writing, digital marketing, inbound marketing, technical translations, social media, electronics pr, public relations, content marketing, web sites, direct marketing, media buying, tech pr, event management, brand strategy, corporate identity, social media, video production, community marketing, influencer marketing, b2b tech, and deep tech
Locations
Employees at Publitek
Updates
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Another fantastic day of conversations at electronica! Our CEO Nick Clark attended a talk from our client onsemi about how they are supporting a more sustainable ecosystem. If you’re at electronica, make sure to say hi to our team! #electronica2024
Great talk from Felicity Carson on the need for collaboration to enhance power efficiency in our grids, and onsemi’s role in supporting a more sustainable ecosystem. Data centre growth is rapid, but new power efficient semiconductor technologies will help manage this burgeoning power demand. #electronics #sustainability #powerelectronics
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And that’s a wrap on Day 1 of #electronica2024! We're here to support our clients with major launches, announcements, social media coverage, and more. From connecting at client booths to capturing some fun team moments, electronica is off to an exciting start!
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The wait is almost over—electronica 2024 kicks off tomorrow! Our team can’t wait to connect with clients and partners bringing cutting-edge advancements to the electronics space. Planning to attend #electronica2024? Reach out and let’s connect!
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Countdown to electronica! Our team is excited to support our clients and connect with partners as they showcase groundbreaking innovations. Attending #electronica2024? We’d love to meet up—reach out and let’s schedule a time to connect on the latest trends shaping the electronics industry! Danielle Burness, Sarah Hatcher (She/Her), Lucy S., Lisa Simon, Simon Krelle, Nick Clark
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Publitek reposted this
Only one week to go until we're back at electronicaFair! We're gearing up to support our clients on the ground as they showcase their latest innovations shaping the electronics industry. If you’ll be at the show, drop me a message and let’s connect! #electronica2024 Publitek
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Publitek reposted this
Great day with the team at CORNERSTONE and Future Worlds at University of Southampton discovering more about their exciting capabilities with silicon photonics research.
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Publitek reposted this
I connect deep tech companies from the electronics, industry, and green tech sectors with engineers & B2B decision-makers. ❤️ B2B Marketing Fan 🎧 Podcaster 🗣 Community Builder
Deutsche Industrieunternehmen geben laut aktueller BviK-Budgetstudie im Schnitt 154,000€ pro Jahr für Paid Media aus. Was die Zahlen noch sagen. Erfreulicherweise greift die diesjährige Budgetstudie des bvik – Die Kraft für B2B-Marketing das Thema Paid Media auf. Am spannendsten war es für mich, auszurechnen, was deutsche Industrieunternehmen im Schnitt ausgeben, denn an diese Information ist ansonsten sehr schwer zu kommen. Und so bin ich auf die Zahl gekommen: Die Studie gibt an, dass Industrieunternehmen 14% des externen Marketingbudgets für Paid Media ausgeben. Darin beinhaltet ist das Budget für Planung und Ausspielung von bezahltem Content / Werbung (kanalübergreifend, online und offline). Das durchschnittliche externe Marketingbudget von Industrieunternehmen bis 2.000 Mitarbeiter liegt laut der Studie bei ca. €1,1 Mio. (ich habe die Großkonzerne mit mehr als 2.000 Mitarbeiter bewusst rausgelassen, da deren Budgets für den Großteil der Industrieunternehmen in Deutschland nicht der Maßstab sind). Beides zusammen ergibt dann ein durchscnittliches Werbebudget von 154.000€. Außerdem ist interessant, wie das Budget ausgegeben wird: 📊 30% für Paid Search (Google, Bing etc.) 📊 27% für Print-Anzeigen (Produkt- und Imageanzeigen; Advertorials...) 📊 26% für Paid Social (LinkedIn, Facebook, Instagram, Youtube..) 📊 14% für Online-Werbung (Newsletter, Fachportale, Display Ads...) 📊 Der Rest verteilt sich auf OOO, Radio und Fernsehen Was denkt Ihr zu den Zahlen? Da mich das Thema, Paid Media im B2B datengeriebener und strategischer zu gestalten, extrem umtreibt, freue ich mich total, dass der BviK eine Kompetenzwerkstatt für das Thema auf die Beine gestellt hat. Unser Modul zu B2B Paid Strategie findet am 12.11. digital statt. Meine Kollegin Lisa Simon und ich freuen uns auf Euch. 👉 Hier geht es zur Anmeldung: https://lnkd.in/e3unKTqN #b2bmarketing #paidmedia #mediabuying #paidsearch #paidsocial #linkedinmarketing #sea
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Our CEO Nick Clark and CSO Kerry McClenahan (She/Her) had an incredible time touring NI (National Instruments)'s Austin R&D labs earlier this week, getting an exclusive look at the latest innovations, from the Semiconductor test lab to the Intelligent Test demo. Always exciting to see what our clients are up to, firsthand! 👏
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We had a fantastic time at the inaugural embedded world Exhibition&Conference North America in Austin this week! It’s been great connecting with clients and exploring their latest innovations. #ewNA #EmbeddedWorldExhibitionConference #ewNA25
Day 1 of embedded world Exhibition&Conference North America successfully ticked off. Great conversations as always and there seemed to be a good buzz around the hall. Let’s hope this becomes a regular on the conference circuit. Well done to the organisers and all the awesome companies exhibiting! #ewNA25
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