🌟 We’re thrilled to announce that Superbet is now live with Pixels in Romania! Through our Pixels Sports vRoll™ Network and its premium football video content, we’re delivering unprecedented reach, scale, and attention for brands in Romania’s vibrant sports landscape. Football fans can now experience engaging, high-quality video content that brings them closer to the game – and brands have an exciting new way to connect with this passionate audience. Here’s to creating impactful campaigns and continuing to push the boundaries of digital sports marketing! ⚽️ #VerticalVideo #Pixels #Superbet #Football #DigitalAdvertising
Pixels
Technology, Information and Media
Premium Vertical Video Network for the Web that delivers reach, scale and high attention for advertisers.
About us
Pixels AI uses innovative tech to amplify the potential of video on the Open Web. Our journey began with the goal to solve a critical problem faced by publishers, content creators, and brands globally: maximising revenue while ensuring deep engagement with their audiences. We empower Publishers and brands to generate revenue from instream video while delivering engaging content tailored to the viewing habits of audiences on the Open Web. We are trusted by the world’s largest publishers and content owners, including The Independent, Evening Standard, National World, Guild Esports, and many more.
- Website
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https://www.pixels.ai
External link for Pixels
- Industry
- Technology, Information and Media
- Company size
- 11-50 employees
- Headquarters
- London
- Type
- Privately Held
Locations
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Primary
London, GB
Employees at Pixels
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Guy Abbott
Leadership | Innovation | Performance | Tech | Strategy | Data | Content | Sport | AI
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Sebastian Gray
Founder & CEO at Everclime, Co-Founder Pixels AI | Co-founder Dugout (acquired)
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Jessica Rosevear
Business Development Specialist | Supply Growth | Revenue Growth | Relationship Management | Co-Founder of &Beyond | Helping organisations to support…
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Alex Powell
CEO at Pixels
Updates
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Pixels reposted this
🚀 Exciting News! Pixels is proud to announce the launch of the vRoll™ Sport Network—a groundbreaking premium sports vertical video network that goes beyond the traditional walled gardens. ⚽ 🎾 🥊 🏈 This new platform offers a dynamic space for advertisers to connect with sports enthusiasts in a highly engaging, brand-safe environment. vRoll™ Sport combines the power of vertical video with premium sports content, creating unmatched opportunities for impactful advertising. A massive congratulations to our team for their hard work and innovation in bringing this vision to life. We are excited to see how vRoll™ Sport will redefine the future of sports advertising and elevate the experiences of brands and audiences alike! 👉 Read more about our launch and the impact we’re making: https://lnkd.in/epSV8EAV #Pixels #vRoll #Innovation #SportsAdvertising #PremiumContent #AdTech #SportsMedia #VerticalVideo
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🚀 Exciting News! Pixels is proud to announce the launch of the vRoll™ Sport Network—a groundbreaking premium sports vertical video network that goes beyond the traditional walled gardens. ⚽ 🎾 🥊 🏈 This new platform offers a dynamic space for advertisers to connect with sports enthusiasts in a highly engaging, brand-safe environment. vRoll™ Sport combines the power of vertical video with premium sports content, creating unmatched opportunities for impactful advertising. A massive congratulations to our team for their hard work and innovation in bringing this vision to life. We are excited to see how vRoll™ Sport will redefine the future of sports advertising and elevate the experiences of brands and audiences alike! 👉 Read more about our launch and the impact we’re making: https://lnkd.in/epSV8EAV #Pixels #vRoll #Innovation #SportsAdvertising #PremiumContent #AdTech #SportsMedia #VerticalVideo
Pixels Unveils Groundbreaking Premium Sports Vertical Video Network Beyond Walled Gardens
https://www.exchangewire.com
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https://lnkd.in/ewrhXbJy Co-founder and CEO, Alex Powell talks to Lindsay Rowntree from ExchangeWire about the 'Tiktokification' of the open web. Pixels AI new vRoll™ product transforms the way users engage with video for Publishers and Brands by (finally) bringing the Tiktok vertical video experience to premium publisher websites!
Pixels’ Alex Powell on the TikTok-ification of the Open Web
https://www.exchangewire.com
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🤡 While some brands were busy pulling April Fool's pranks, Google was getting down to business with significant updates to its AdX video policies, effective April 1st. 📣 Google's latest changes are shaking up the landscape, particularly with the classification standards for "instream" and "outstream" content, following the IAB's Tech Lab recommendations. 👀 The implications are profound - raising the bar for monetisation while encouraging publishers to deliver more immersive, "YouTube-like, in-video ad experiences”. This signals a departure from the conventional "volume-off" default pop-up videos and publishers have already reported drops in outstream video ad revenue. 🚀 At Pixels we've been preparing for these shifts. And we've found the perfect fit: vertical video (V-Roll)! The seamless integration and user-friendly format make it such an obvious choice in capturing attention and driving engagement in a mobile-first landscape. This is a win-win-win: for publishers, advertisers, and users. Change is here and we’re ready for it. Chat with us to find out how we can support you. #GoogleUpdates #Instream
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Exciting news, friends! Today, we’re proud to launch V-Roll, a game-changer in digital advertising, enabling the first-ever effective monetisation of vertical video content on the Open Web 😎 🚀. We’re debuting on the Independent Online Sport section and welcome Vitality as our first advertiser 🙌 . This breakthrough is a win-win for online publishers and advertisers, as we optimise mobile-first viewing experiences and open new revenue streams. This is just the beginning. We're super excited to expand our advertiser and publisher network and leverage insights to enhance the V-Roll experience. Stay tuned! #VerticalVideo #OpenWeb #DigitalAdvertising
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🍪 Here at Pixels we think *context* is the new cookie in town. What's your take?
"The shift away from third-party identifiers is already well underway and getting on the front foot means not waiting for the final phase out" writes our CMO, James Chandler in The Media Leader 💬 Future-proofing, ‘the cookie-pocalyspe’ and even a Gwyneth Paltrow reference - it's all happening here 👇 https://lnkd.in/emccgpu4
The demise of cookies is advertisers’ Sliding Doors moment
https://the-media-leader.com
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🚀 Wise words from our CEO, Alex Powell. Diversifying revenue streams for digital publishers isn't just about taking risks; it's about calculated experimentation. Fail fast, learn faster, and leverage the expertise of experienced vendors to fuel your growth journey.
What are the ingredients you need to successfully develop new revenue streams? https://lnkd.in/ewrBaj8D Thank you to our Associate partners who shared their insights with us: Alex Powell, Pixels AI James Hanslip, Content Ignite® Sean Adams, Brand Metrics Russell James, Ogury Jason Iliou, Taboola Tim Willcox, PubMatic George Paton-Williams, mediarithmics Reza Garroussi, LiveRamp Mattia Fosci, Anonymised Anya Libova, DoubleVerify Fraser Fruhauf, Captify® Amelia Parsons, ShowHeroes Group Tom van Bentheim, Opt Out Advertising #digitalpublishing #digitalmedia #revenuestreams #revenue
Fail fast, learn faster.
ukaop.org
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Microsoft just announced latest collaboration with top news orgs to provide AI tools for the newsroom. This move isn't just about technology; it's about empowering newsrooms to be more efficient, responsible, and diverse in their reporting. 🔑 Highlights: - Train journalists in AI use. - Enhance research, sourcing, and translation in news gathering. - Improve newsroom operations and audience engagement. 👏 Kudos to The GroundTruth Project, Semafor, The Craig Newmark Graduate School of Journalism, The Online News Association, and Nota for leading the charge. Would you buy into this if you were running a newsroom?
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As we bid farewell to 2023, we reflect with gratitude on the milestones and partnerships that made this year unforgettable. A big thank you to our fantastic team, clients, investors, and partners for being part of our journey. We couldn't have done it without you 🙌 🚀 Wishing you all a joyful New Year filled with peace, success, and endless possibilities! 🥂