Partnercademy

🫵 Calling all Influencer Marketers...we have 3 FREE new eBooks for you... Crafted by the brilliant team at ChannelCrawler (https://lnkd.in/enngn66P - the #1 place to find YouTube influencers & creators) they've compiled 3 new eBooks for our FREE resource centre so you can understanding everything there is to know on YouTube Influencer Marketing... ⭐ How to find YouTube Influencers & Creators - https://lnkd.in/ebrMg4is ⭐ Understanding YouTube Creators - https://lnkd.in/eceF_chy ⭐ 5 Steps to YouTube Influencer Marketing Success - https://lnkd.in/eMxJEMGt #freeresources #youtube #findinfluencers

🤩 This is what an Affiliate Program should look like... HUGE shout out to Fabio 🫱🏼🫲🏿 Pescante and the team at Headout for producing an awesome affiliate program. We're going to start using this in our 1-to-1 Q&A sessions as a top example of what makes up a high-performing affiliate program. 👏 It has a clear homepage, advertises commissions clearly, steps to sign up, FAQs, examples, widgets, it's got the lot. We've analysed hundreds of Affiliate programs in our time and we just had to share this one. Kudos to these guys! #affiliateprogram #affiliatetips #affiliateexamples

🌟 FREE brilliant Influencer Marketing Calculator by Noah Tucker ☃️ and Social Snowball ☃️... 🤩 Also - as you know we're curating the largest database of FREE resources for Affiliate, Influencer and Partnership Managers on the internet and we have now launched a new section of FREE calculators... https://lnkd.in/e2p4-7ZG ✴️ We now have 100+ FREE resources in our resource centre... https://lnkd.in/etV4xJWy There's no long sign up form either, we're giving these away to turn you into experts! #affiliatemarketing #partnershipmarketing #freetemplates

🙏 Thank you to all of our community who’ve taken our courses…some amazing feedback… You can find all our courses here… https://lnkd.in/efvFYVUY 👇 And don’t forget to get certified in Partnerships with our Masterclass course. It’s reduced to £45 (from £145) for only a little longer… https://lnkd.in/ewKGsXxx #partnershipscourses #affiliatecourses #udemy

❓Why is PR free but Affiliate marketing isn’t? 🤔 We’ve thought long and hard about this. Why do media publications run anything for free, often called ‘editorial’ content, when they could all charge for a feature/placement. Let’s face it if you approach it from an Affiliate angle they’ll always aim to charge you. Then on the other hand PR is pretty immeasurable, especially in comparison to Affiliate Marketing. Yet some brands focus so heavily on it. Is it because PR is seen as authentic but Affiliate Marketing not so much? Though at the end of the day they’re both trying to do the same thing. PR expert Amy Bartko shares her interesting insights on the subject in her article below 👇 #pr #affiliatepr #affiliatemarketing

⏰ Its a long day for publisher Affiliate Managers! From combining multiple network data for hours, to waiting for network approvals… You’ve got to feel for them. It’s not an easy job. Their main aim is to drive more revenue, but you’re battling networks, optimisations, dashboards and broken links. Partnercademy always aim to show only the most useful tips and tools to help your day to day. And we love this funny post from NucleusLinks. 🙏 It really shows how helpful they can be to combat every pain point of a publisher and solve it for them! #publishers #affiliatemanager #affiliatetools

🎨 We don’t talk enough about Sponsorships when it comes to Partnerships, but they are a vital component. Sean Connell at The Sponsor shares this really insightful piece into whether sponsoring the arts is worth it. Many brands consider sponsorships, particularly those of the arts, but difficult performance measurement analysis makes it often unclear how effective it really is. This is definitely worth a read 👇 🧸 Plus, if you’re interested in learning more about Sponorship Marketing, sign up for our hugely popular course below…(normally £12.99)… https://lnkd.in/dRPXHq5 #sponsorships #sponsorshipmarketing #partnerships

🔗 Can Affiliate Marketing be more than just a link? The answer is of course…yes! Partnercademy focuses on 6️⃣ core areas of partnerships - 1) Affiliates 2) Partnership Marketing 3) Influencers 4) Brand Partnerships 5) Strategic Partnerships 6) And Sponsorships. But they really do all cross over with one another. 🍃 The most interesting cross overs are when one type of partnership leans into another. Affiliate Marketing is traditionally when an advertiser works with a 3rd party to encourage clicks through to their site. But sometimes it can be so much more than that, that it then falls into the Partnership Marketing category. This is done with… 🟢 API partnerships - providing a feed to bolster the affiliate placement. Uber featuring on Citymapper with live pricing is a great example of this. 🟢 White-labels - comparison sites integrating a white-label of a service as their own, takes it much deeper than just an affiliate link. If you’ve ever used Compare the Market, most of their partnerships are white-labels now instead of click-outs. 🟢 Widgets - rather than supplying your banner, text link, or piece of content. Why not create an interactive widget. This gives some upfront information or passes through captured data into the onward flow. An example of this is CarFinance247 who have a car finance calculator widget on car affiliate sites which gives upfront borrowing figures before the customer even clicks through to them. If you want your Affiliate Marketing to work, be bolder, think Partnership Marketing. Utilise these extra initiatives that enhance the ‘link’ and offer more to the customer / journey. #partnershipmarketing #affiliatetips #partnerships

🕰️ We love it when agencies are given time…growing an affiliate program is not an overnight project, it takes years… Congrats to Growth HQ and Plum for celebrating 4 years working together! It shows that overtime agencies and brands can achieve brilliant success. Their case study write up below is an interesting read and we really like the detail they’ve included, listing the affiliates they’ve seen success with. 🎙️Plus these results are something to shout about… Since December 2020, we’ve achieved remarkable growth in Plum’s affiliate program. Registrations have increased by over 95% and we’ve generated more than 75 million clicks. We’ve also onboarded over 200 new partners, with 75% actively driving conversions. #affiliateprogram #affiliateagency #affiliatemarketing

💵 How much does an influencer cost? Following our most recent article on ‘How to find influencers’ Alex Llull gives a really insightful overview of how much the average influencer charges. Thanks too to Passionfroot for piecing this together. It’s also worth highlighting a really useful platform if you’re looking to find influencers for your next campaign… 🔹ChannelCrawler - THE place to find YouTube channels and creators. With 40+ filters to discover the YouTube channels you need. Plus get email addresses and social handles to contact creators. Target creators at scale and discover talent: https://lnkd.in/enngn66P #influencermarketing #influencercosts #influencers (Partnercademy sometimes uses affiliate links in our content)