💵 How much does an influencer cost? Following our most recent article on ‘How to find influencers’ Alex Llull gives a really insightful overview of how much the average influencer charges. Thanks too to Passionfroot for piecing this together. It’s also worth highlighting a really useful platform if you’re looking to find influencers for your next campaign… 🔹ChannelCrawler - THE place to find YouTube channels and creators. With 40+ filters to discover the YouTube channels you need. Plus get email addresses and social handles to contact creators. Target creators at scale and discover talent: https://lnkd.in/enngn66P #influencermarketing #influencercosts #influencers (Partnercademy sometimes uses affiliate links in our content)
Influencer Marketing @lempire (Taplio, lemlist) | Exploring how B2B influencers help SaaS companies drive growth
Let's talk $$$. How much does an influencer really cost? Passionfroot recently shared average rates for influencer partnerships on all major platforms. Here’s what they found: YouTube → Nano (10k–50k followers): Under $500 → Micro (50k–100k): $500 to $1.5k → Mid-tier (100k–500k): $1.5k to $7.5k → Macro (500k–1M): $7.5k to $20k → Mega (1M+): $20k+ Newsletters → CPM: $10 to $30 per 1,000 impressions → CPC: $1 to $5 per click Instagram → Nano (1k–10k): Under $100 → Micro (10k–50k): $100 to $500 → Mid-tier (50k–100k): $500 to $3k → Macro (100k–500k): $3k to $10k → Mega (500k+): $10k+ TikTok → Nano (1k–10k): Under $100 → Micro (10k–100k): $500 to $1.2k → Mid-tier (100k–500k): $1.2k to $2k → Macro (500k–1M): $2k to $5k → Mega (1M+): $5k+ LinkedIn → Up to 10k followers: $250 → 10k–50k: $500 → 50k–100k: $650 → 100k–500k: $2.5k From my experience, many of these averages are close to what I’ve seen. But LinkedIn in particular? I often see higher rates, especially for creators with niche authority in B2B. What do you think? Do these match your experience? PS: All data comes from the Passionfroot marketplace, under the "Discover" section
