One Further

Want to find out how your Google Ad Grant stacks up against everyone else? We're benchmarking the use of Ad Grants across arts and culture and we'd like you to be involved. Over 30 organisations are already signed up. The aim is to find out: • What kind of performance you should expect from your Ad Grant • How different organisations approach Ad Grant management • What organisations are promoting with their Ad Grant • The best strategies from across the sector It's free to join and the final report will be published online for everyone to check out once it's ready. The deadline to get involved is Thursday 12 December. Get started here: https://lnkd.in/e4jWvqDM

The new issue of Cultural Content is essential reading for anyone trying to navigate the choppy waters of social media.

I'm doing a One Further webinar at midday today about AI tools in Google and Meta ads. Free to attend for Coach All Access subscribers! It's very easy to subscribe, which also gets you into all of our online courses. If you work in arts marketing it's a very good line-up. As for those AI tools, I'll be taking a look at what is useful, what is best avoided, and what is plain weird... More info here: https://lnkd.in/ehRsEQyh

Did you know that at the end of each month we run a live Q&A session for Coach subscribers? We always take a look at issues relevant to arts marketers, with this month's focus being the increasing prominence of AI tools in Google and Meta Ads. You'll need a Coach: All Access subscription, which also gets you (or your entire team) onto our online courses. Find out more about how to take part: https://lnkd.in/e9m2kTAz

It's only a week until the AMA Digital Marketing Day in London! We'll be there, with Chris Unitt talking about 'Letting your digital personality shine'. https://lnkd.in/ezKKFebQ The robots can’t (yet) mimic true human connection. Chris will show how to put the human touch into the interactions you have with your online audiences. We’ll cover tone of voice, ‘delightful’ interactions, the role of video, and getting out from ‘behind the brand’.

New client announcement 🎉 We're managing Pineapple Island UK's paid campaigns, with a particular focus on PMax and shopping ads. 🌴

MuseumNext's Digital Collection Summit is coming up later this month and we'll be there! The virtual conference has a packed two-day schedule, including Chris Unitt and Louise Cohen's session on 22nd October: 'A Birds-Eye View: How People Discover and Access Online Collections'. Building on our Digital Online Collections benchmarking, Chris and Louise will be revealing new data and sharing trends and best practices. There'll also be a Q&A, so bring your best questions. https://lnkd.in/dNv6_EC6

We're #hiring a new Content Analyst - SEO / UX (arts and culture) in United Kingdom. Apply today or share this post with your network.

Want to work from home, have lovely colleagues and contribute to the country's leading arts and cultural organisations? If you also happen to be a Content Analyst, we're hiring. https://lnkd.in/dMr-geEs

Shiny lights in old buildings, Weird Medieval Guys, Bringing Stories to Life, interactive exhibits, immersive art and lots more in the latest Cultural Digital from Chris Unitt. https://lnkd.in/exedtRqM