Omnifia

Lately, I’ve noticed more and more B2B Startups shifting their focus to Account-Based Marketing (ABM)—and for good reason. In the latest episode of GTM Tales, I sat down with Canberk Beker to dive deep into the nuances of ABM and explore how he crafted strategies that drove enterprise success at companies like Deepcrawl. Here’s a sneak peek at what we covered: 🔍 Reverse-engineering the funnel to identify the right prospects. 📊 Leveraging data-driven insights to target companies with over 1M website URLs. 🎯 Developing hyper-personalised outreach to win key accounts. 💡 Leading with value by turning discovery calls into actionable, problem-solving sessions. 🎧 Don’t miss the full episode: https://bit.ly/4i7Vzzv

How can you use fear to drive action? Thomas Wind Bøglund, one of Trustpilot's first hires, shares a powerful tactic he used to fuel the company’s early growth. Listen to the full story here: https://bit.ly/4eokjAi

❓Is outbound sales dead? In the latest episode of GTM Tales, Sakinna Gairey, CCMP from Shopify shares her insights on outbound sales—and a little about Jamaican patties! 🎙️ Full episode here: https://spoti.fi/3BTsrLQ

In the latest episode of GTM Tales, Ivor Colson sat down with Kanako T. from SmarterX. Tune in to discover: • Why managing data silos across marketing, sales, and product teams is essential for operational success. • How product-led growth (PLG) is reshaping go-to-market strategies and customer experiences. • The impact of AI on RevOps and how to prioritize automation in resource-constrained environments. Episode link in the comments 👇🏽

In the latest episode of GTM Tales, Ivor Colson sat down with Kanako T. from SmarterX. Tune in to discover: • Why managing data silos across marketing, sales, and product teams is essential for operational success. • How product-led growth (PLG) is reshaping go-to-market strategies and customer experiences. • The impact of AI on RevOps and how to prioritise automation in resource-constrained environments. Episode link in the comments 👇🏽

🎟️ We're thrilled to announce that our founder, Ivor Colson, will be attending SaaStock next week in Dublin! SaaStock is one of the premier events in the SaaS industry, bringing together founders, executives, and investors to shape the future of SaaS. Ivor will be there to connect, collaborate, and share insights on the latest trends in SaaS innovation and growth.

🎙️How is AI Transforming SEO, and What is the "Zero-Click" Future? In the third episode of GTM Tales, Ivor Colson explored this with Liam Martin, co-founder of Time Doctor, to hear his insights. Tune in to discover: · Time Doctor’s growth journey as a bootstrapped company for over 13 years · The importance of creativity and resourcefulness in SEO, content marketing, and leveraging AI · Key strategies for scaling SaaS businesses, including content, search, paid ads, and email marketing · How AI is reshaping search, user behaviour, and the future of go-to-market strategies Catch the full episode in the comments.

🎙️What are some creative and scrappy ways to get your brand’s message out there? In the second episode of GTM Tales, Ivor Colson, sat down with Charlie Riley from OneScreen.ai to get his take. Tune in to discover: • Why internal alignment across teams—marketing, sales, product, and customer service—is key to delivering a seamless customer experience. • How marketers can use out-of-home advertising as part of an integrated marketing mix to stand out amidst digital noise. • The importance of creativity and scrappiness in marketing, especially when working with smaller budgets. 🔗 Link to the full episode on Spotify is in the comments.

How can you leverage brand to drive growth in your B2B strategy? We’re excited to introduce GTM Tales, our new podcast exploring the growth journeys behind B2B success. Hosted by our Founder, Ivor Colson, each episode features insights from GTM leaders, offering valuable lessons from real-world experiences. In our first episode, we’re joined by brand expert Angeley Mullins from Resourcify. Drawing on her experience at Amazon, Intuit, and more, Angeley shares: • How building a strong brand early fosters trust, awareness, and demand • Key strategies for scaling from Seed to Series A and B, aligning product-market fit with brand • Simple, free methods to measure your brand’s impact Catch the full episode in the comments.

🙋🏽♂️ Question for B2B Startups: Did you know you can double your revenue with the same amount of leads? Let us show you how. 👇🏽 Imagine you get 1,000 leads over a year, and your funnel performs like this: 1. Conversion Rate: 30% of leads move to your next step, giving you 300 leads. 2. Opportunity Conversion: 20% of those leads become opportunities, leaving you with 60 leads. 3. Win Rate: 20% of opportunities result in closed deals, which means you close 12 deals. 4. Average Contract Value (ACV): $50K per deal. 💰 This setup results in an Annual Recurring Revenue (ARR) of $600K. Now, with the same number of leads, if you achieve some small improvements across the funnel: 1. Increase your first step conversion rate by 5% to 35%. 2. Increase your second step conversion rate by 5% to 25%. 3. Increase your win rate by 5% to 25%. 4. Increase your ACV by $12.5K to $62.5k 💰💸 With these improvements, you will more than double your ARR to $1,375,000! A fast feedback loop with constant testing and iteration of your strategy is key to achieving this growth. How are you tracking your funnel?