Moggie

Moggie

Technology, Information and Internet

The first cat-only health wearable that tracks your cat’s activity to help improve their overall well-being.

About us

Your cat can't tell you how they're doing. Moggie can. Moggie is a pet-tech data company on a mission to make cats live better and longer. We’ve created the first cat-only health wearable that gives pet owners the ability to improve their cat’s well-being while building a more emotional connection with their cat. By translating physical cat data into simple AI based insights for cat parents, Moggie can help vets more quickly identify up to 80% of illnesses, such as diabetes, arthritis, liver disease, and much more.

Industry
Technology, Information and Internet
Company size
2-10 employees
Headquarters
London
Type
Privately Held
Founded
2022

Locations

Employees at Moggie

Updates

  • View organization page for Moggie, graphic

    810 followers

    Surprise: we're live! 😻 It's no news that we've been cooking up something really exciting for all the cat lovers out there, and now we can finally introduce you officially to Moggie, the first ever cat health wearable. 🧡 Cats know our habits, our moods, our personal space, our dearest friends... They know when we feel joyful and they also know when we feel low, so they can cuddle up to us and offer us comfort. Cats know everything about us and now it's time for us to start learning more about them. Support Moggie: 👇 https://lnkd.in/dXVUVMZq ⭐️ A big thank you to everyone on our team: Ali Ganjavian Mary Chestak Hamid M. Felipe Venetiglio Iulia Giurgiu Vibhanshu Karn Pablo Carrascal Key Portilla Kawamura Anatoli Arkhipenko Iñigo Javier Puente Henales Sara Rivera Jurado Javier Moreno Javier Perez-Solero Grace Mee Giulia Shelbourn Natalia Ortiz Soriano 😻 #pettech #cathealth #indiegogo #indiegogocampaign #kickstarter #kickstartercampaign #kickstarterproject

  • We had a fantastic time joining the Animal Innovation Forum today, connecting with inspiring minds in the industry, learning from incredible presentations, and sharing Moggie's story! Our CEO and Co-founder, Ali Ganjavian, took the webinar stage to share Moggie's mission to revolutionize cat care. He emphasized that Moggie is not just a device but an insights tool designed to empower cat parents and veterinarians with actionable data. With 80% of serious illnesses in cats linked to changes in behavior, Moggie's technology steps in to monitor these subtle shifts over time—often recognizing early warning signs before they become critical. This means faster diagnoses, better-informed treatments, and proactive care that can make all the difference in a cat’s health journey. Ali’s presentation was a vision into how Moggie bridges the gap between observation and action, offering peace of mind to cat parents and a powerful support tool for veterinarians. Together, we’re reimagining what it means to care for our feline friends! A huge thank you to the organizers for inviting us to share our vision and to all the attendees for making this event an exceptional opportunity to learn and network. Together, we're shaping the future of animal care! 🐾

    • A powerpoint slide shown in a MS Teams webinar window. CEO and Co-founder, Ali Ganjavian is presenting in the top right-hand corner

The text says:

We offer sought-after proprietary data insights for industry leaders to outpace their competition.

This includes:
Improved vet care and disgnostics
Advanced therapeutics
Personalised food plans
Optimised pet insurance

And lists brand we have worked with e.g. IDEXX, MERCK, ZOETIS, MARS PETCARE, PUMPKIN etc
    • A powerpoint slide presented in an MS Teams presentation window with Moggie CEO and Co-founder presenting in the top right-hand corner.

The text says:

Communication made paw-sible with AI
- Health and activity updates quickly and easily for peace of mind
- Interactive chat with personalised insights for proactive cat care

The image shows two screen examples from the app. One shows the Moggie Health Dashboard with the cat profile picture top and centre and below are areas for different activities like sleeping, jumping, and playing. 

The second phone screen example is of an activity summary in the chat feature of the app. The Summary explains the activity from the week and any differences or things to note.
    • A powerpoint presentation shown in a MS Teams webinar format with Moggie CEO and Co-founder, Ali Ganjavian presenting.

The text says:

80% of serious illness such as arthritis, diabetes, and kidney disease will cause a cat to alter its behaviour.

Behaviour tracking data of Moggie includes
Walk, Rest, Groom, Jump, Sleep, Eat, Drink, Play, Litter and Scratch
  • 2025: The Year of the Cat - A New Era of Feline Care The future is looking more cat-centric than ever, thanks to the global rise in cat ownership. Millennials and Gen Z are driving this shift, representing 48% of the pet parent population and spending as much as $500 per month on their furry family members. For many in these generations, cats are no longer just pets—they’re family members, often preferred over traditional life choices like having children. This generational shift is reshaping the pet care industry, increasing the demand for innovative and personalized care solutions tailored specifically to cats. Moggie’s Co-founder and CEO, Ali Ganjavian, highlighted how society’s evolving view of cats is paving the way for a more data-driven approach to feline care. By leveraging health insights, Moggie will be become a vehicle for offering personalized care options tailored to each cat’s unique needs, life stage, and health data. This approach not only simplifies cat parenting but also fosters stronger bonds between cats and their humans. In a forward-thinking discussion at Pet Connect, Ali joined industry leaders Cecelia Carrera, Brett O'Farrell, Julia Sosa, and Jane Brunt to explore the future of cat care. They delved into how innovation will transform the way we understand and support our feline friends, from advancements in wearable tech to products and services addressing cats' personal needs. Why Cats Are Leading the Way Millennials and Gen Z are embracing cats as low-maintenance companions in urban living. Studies show cats’ popularity is rising due to their independent yet affectionate nature. With pet parents treating cats as family, spending on premium care, quality food, health monitoring, and enrichment products is surging. Moggie’s Role in This Evolution As the first health wearable designed exclusively for cats, Moggie is at the forefront of this feline revolution. By providing actionable health insights and enabling better connections between cats and their humans, Moggie makes parenting a cat not only more seamless but also more fulfilling.

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  • Don't miss your chance to join the Animal Innovation Forum webinar tomorrow! Hear Moggie's Co-founders, Ali and Mary, share their inspiring journey and groundbreaking vision for the future of cat care. Register now to secure your spot! Register here: https://lnkd.in/eXrpkExJ #AnimalInnovation #CatCare #PetTech

    Meet Our Pitch Presenter - Moggie You can register for the webinar here: https://lnkd.in/eXrpkExJ or by emailing [email protected] Moggie is a pet-tech data company focused on improving feline health and longevity through the world’s first AI-powered wearable designed exclusively for cats. By monitoring cats’ movements and behaviors, Moggie provides caregivers and veterinarians with valuable insights, enabling earlier detection of health issues for more timely and effective care.

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  • We’re excited to announce that Moggie will be a Pitch Presenter at the Animal Innovation Forum on Friday, 6th December, from 13:00 to 16:00 GMT. Join us as Ali Ganjavian shares Moggie’s journey—who we are, what we’ve built, and how we’re shaping the future of pet care. This webinar is a fantastic opportunity to hear from us and other inspiring, animal-focused organizations and startups, all working towards the future of care and innovation. 👉 Sign up for the webinar here: https://lnkd.in/eeCc8XZz

    Meet Our Pitch Presenter - Moggie You can register for the webinar here: https://lnkd.in/eXrpkExJ or by emailing [email protected] Moggie is a pet-tech data company focused on improving feline health and longevity through the world’s first AI-powered wearable designed exclusively for cats. By monitoring cats’ movements and behaviors, Moggie provides caregivers and veterinarians with valuable insights, enabling earlier detection of health issues for more timely and effective care.

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  • A New Era of Cat Parenting Is Here! The Mars Pet Parent study—the world’s largest survey of over 20,000 pet parents—has revealed some pawsome insights about our beloved feline friends: 🐾 Cat ownership is leading the way globally, with more men (52%) embracing life as proud cat dads. 🐱 The kitten craze is real! 84% of cats are welcomed into homes before their first birthday. For first-time cat parents (47% of all pet owners!), Moggie is here to help with education, early preventative care, and insights to make those first years a success. 💔 Guilt about leaving cats alone is a real struggle for 32% of cat parents. With Moggie, you can gain peace of mind by knowing what your cat’s up to during the day—whether it’s snoozing, zooming, or curiously watching the world. 🎭 Cats are our daily dose of joy – 48% of cat parents say their cats provide endless entertainment, and 44% turn to their cats for stress relief. It’s no wonder these whiskered wonders are stealing hearts everywhere! With over one billion pets globally, cats are taking center stage. But with this rising love comes new challenges. That’s where Moggie steps in—to help cat parents truly understand their feline family members and nurture a lifetime of health and happiness. Read the report here: https://buff.ly/3AByzrS

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  • 🐾 Revolutionizing Feline Care with AI! 🐾 Cats are masters of subtlety, often hiding discomfort until it's into the late stages of disease. But what if we could decode their behavior as it happens and act earlier to improve their health? This is where Moggie comes in—an AI-driven wearable that empowers cat caregivers and veterinarians with data to stay ahead of health issues. 📊 With up to 6 million weekly data points tracking activities like sleep, eating, and litter box habits, Moggie transforms these into actionable insights that cat caregivers can implement and vets can utilise to support diagnosis, treatment and monitoring. Early detection? ✅ Strengthened vet-caregiver partnerships? ✅ A future of personalized, proactive feline health? ✅ We’re thrilled to be part of this shift in feline healthcare! Learn more about how AI is reshaping veterinary care with Moggie featured in dvm360’s latest article: Unlocking Feline Health by our wonderful friends and advisors, Matthew McGlasson, DVM, CVPM and Kristin Wuhrman https://lnkd.in/eHWh38ee Because every meow deserves to be heard. 💕

    Unlocking feline health: Adopting AI-driven activity insights as essential tools for modern feline care

    Unlocking feline health: Adopting AI-driven activity insights as essential tools for modern feline care

    dvm360.com

  • 🐾✨ Happy Stress Awareness Week! In celebration, we’re taking inspiration from our feline friends to share valuable self-care tips that can enhance our well-being and productivity during stressful workdays. 🐱💆♀️ Just as our cats prioritize their self-care, we should remember that taking time for ourselves is essential. When we incorporate self-care into our routines, we can reduce stress and boost our productivity. What’s your go-to method for unwinding during busy workdays? I’d love to hear your tips in the comments! Feel free to share this post with colleagues who could use a reminder about the importance of self-care. #StressAwarenessWeek #CatWisdom #SelfCareWithCats #MoggieMoments #ProfessionalWellbeing #Cats

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Funding

Moggie 3 total rounds

Last Round

Product crowdfunding

US$ 23.5K

See more info on crunchbase