Millrace | B Corp™

A reminder we that will be closed for the Christmas period from 5pm on Monday 23rd December and will reopen on Thursday 2nd January 2025. It’s been such a great year and we can’t wait to see you all in 2025!

Our December round-up offers a glimpse into an incredible year at the Mill.   This year has been one of growth, new faces, and meaningful campaigns – all made possible by our amazing clients and supporters. A big thank you to everyone who played a part in making 2024 truly unforgettable.   We’re open until 5pm on the 23rd December but take an early look at our year in review!   Here’s to more exciting milestones ahead.   Team Millrace #review #annualreview #roundup #2024 #2024roundup #contentmarketing #marketing

Marketing in 2025… Here at the Mill we’ve been reflecting on the year gone, the different trends we’ve seen and used. Over the past few weeks we’ve started to consider what we think will change, grow, and fade in the year ahead? Here we go, here are a few of our predictions for Content Marketing in 2025: 🤖 AI, but as support:   Campaigns will become even more tailored than ever in 2025, and will likely use advanced AI to shape offers and experiences. But, the AI work will be uniquely designed and adapted by humans to suit market needs. 🥽 Futures made of Virtual Reality (did you get the Jamiroquai reference?):  Still very much in the mix for 2025, as it has been for a couple of years, is Augmented (AR) and Virtual Reality (VR). Someone at the Mill has predicted the rise of everything from virtual stores to branded immersive online events (yikes!). ♻️ Sustainability and ethical branding:  Hurrah, one we can get on board with! Conscious consumers demand more transparency and responsibility and we think that ethical branding will be a competitive must in 2025 📈 The rise of a different kind of social media influencer:  In 2025, the less authentic influencers with millions of generic followers will be replaced with smaller, niche influencers and even more User Generated Content (UGC). 🤳 Rise of Employee-Generated Content (EGC): Talking of UGC, watch out for EGC and the rise of authentic ‘in-house’ storytelling! Content created by employees - not just marketing teams or influencers - is gaining momentum! Why? Because it’s real, relatable, and builds genuine trust by sharing authentic human stories. #ContentMarketing #Predictions #2025 #2025Predictions

🎁 Second-hand secret Santa at the Mill this year!🎄 We’ve set a £10 budget, spent time visiting some of our favourite local charity shops (Cerebral Palsy Cymru, Cancer Research Wales, Tenovus Cancer Care / Gofal Canser Tenovus, Marie Curie UK & Cats Protection) and logged onto Vinted to purchase some amazing gifts for our chosen secret Santa 🎅🏼 This eco-friendly and budget-conscious approach has been perfect for promoting sustainability, creativity, and thoughtfulness amongst the team! #SecretSanta #Santa #Christmas #officepresents🎁

📣 A message being heard loud and clear across Wales for ClwydAlyn. These stats are just a snippet of the impact we've been having in the Welsh press. #PR #PressCoverage #SocialHousing #HousingAssociations

"Create behaviours out of which fall rules, rather than enforcing rules to try and shape behaviours" What a joy to host a second 'B-CYM' B Corps of South Wales quarterly gathering with Sero's Lizzy Wood in the Millrace | B Corp™ offices this morning. 12 Welsh B Corporations present, and some of the most inspiring and well thought out leaders I have the privilege of knowing. Thank you to Tyler Grange | B Corp™'s Quality, Data & B Corp Lead Kay Geoghegan for travelling over to join us, to share your wealth of experience and your many B Corp nuggets, tricks and tips. And thank you Kris Ablett for sharing your insights and reflections on B Corp Certification. I absolutely loved the discussions and questions that flowed out of the presentations - we talked everything from mobile phone providers, greenhouse gas reporting, climate anxiety and The Better Business Network. Great too, to be joined by Federation of Small Businesses (FSB) Cymru. Thank you everyone who came and participated - already looking forward to the next one in February with Josh Clarke in Coaltown Coffee Roasters. Also - thank you Nicola Lewis 🥐 ☕️ 🥮 #BLAB #BCorp #BCorps #BCYM #BCorporations #BetterBusiness

🟢 The Rise of Green Friday ⬆️ Black Friday has become synonymous with massive discounts and flash deals designed to fuel consumerism and drive sales. However, a growing number of conscious brands are embracing a more sustainable approach, recognising the need to prioritise purpose and planet over profit during a period notorious for waste. This shift in mindset has given rise to a new movement: Green Friday. Green Friday encourages consumers and businesses alike to rethink their habits, focusing on meaningful actions such as supporting eco-friendly practices, promoting mindful consumption, and reducing environmental impact. By championing sustainability, these brands are transforming a day once driven by excess into an opportunity for positive change. As more people join this movement, Green Friday is becoming a powerful reminder that small, thoughtful decisions can create a big impact. Whether it’s supporting ethical businesses or rethinking the way we shop, it’s a chance to contribute to a more sustainable future for all. #blackfriday #blackfridaysale #blackfridaydeals #greenfriday #greenfridaychallenge #antiblackfriday #sustainablebuying

If it doesn’t click, it won’t stick 🖱️ Your marketing message is either connecting with people or vanishing into the void. In a world where attention spans are shrinking by the second, getting your message right before you shout about it is everything. A great marketing message will make your audience think, “This is exactly what I need.” But if your marketing message is vague or confusing you’ll leave people wondering, “What do they actually do?” 👥 Understand your audience:  If you try to appeal to everyone, you’ll connect with no one. 📈 Show the value:  Don’t just list features, explain how it benefits your audience.  Remember, don’t sell the drill, sell the hole! 🎯Make it relevant:  “We provide solutions” is forgettable. “We cut costs by 50% in 30 days” is impactful and tangible. Your marketing is key to cutting through the noise and making people stop and care about what you’ve got to say. Get it right and it’ll do the hard work for you. #marketing #content #strategy #marketingstrategy #marketingtips

Wellbeing Economy Cymru 'Festival of Ideas' 👇🏼 📍 Abertawe Arena 📅 18/11/2024 700 change makers, social value champions and a host of Welsh B Corps came together to hear about pan-Wales collaborative initiatives. We were inspired by case studies from around the world and challenged to think about how we communicate pressing problems to call people into action.

Spoiler alert! We’ve been so busy telling other brands’ stories that we sometimes forget to share our own. As the last 5 years have flown by, we’re excited to share some insights to give you a glimpse of the Millrace journey so far: 🙋🏼♀️ Who run the world?  Millrace is a proudly female-owned Welsh marketing agency. 🌎 Howdy!  We’ve expanded our geographical reach, now partnering with clients as far as North America. 📊 Profit, meet purpose.  We believe in giving purpose an equal seat at the table alongside profit. 🏴󠁧󠁢󠁷󠁬󠁳󠁿Croeso!  We’re a fully bilingual marketing agency. 📱“Can you make the logo bigger?”  Our brand has evolved significantly since we began 5 years ago, it’s now a bit of us. 🤝Relationships matter.  We’re proud to still work with our very first client. 👥People first.  We’re a real Living Wage employer and a certified B Corp. 🎤🫳Mic-drop.  We’ve attended 64 industry events and spoken at 12. 👊 Marketing with impact. From ESG marketing and net zero campaigns to social landlord communications and charity marketing, we are here for it. 🌱Growing organically and strong.  We’ve moved offices three times in three years to support our expanding and talented team.